“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]
The post “Stay Wild” In Jackson Hole appeared first on Adpulp.
Enterprise picks you up. The well-worn tagline is literal, and it’s also a double entendre. The car rental brand is working to lift your spirits, as well. The brand’s ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. “As the needs […]
The post Big Trucks Are Kristen Bell’s Jam appeared first on Adpulp.
Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […]
The post Budweiser Plays Its Community Values Card appeared first on Adpulp.
Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […]
The post Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter appeared first on Adpulp.
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]
The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.
Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast […]
The post #DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls) appeared first on Adpulp.
When Belgian foreign correspondent Rudi Vranckx reported on the liberation of Mosul last June, he met Nabeel Atraqchi. Nabeel’s music school had been destroyed completely during the occupation by Islamic State, who think playing music is sinful. Almost all musical instruments were destroyed, and the musicians were persecuted. The injustice that journalists see is one […]
The post The Gift of Music Is the Gift of Universal Love appeared first on Adpulp.
“Chatter chatter chatter. Take refuge at will. The world is full of wolves…But the kids who can shut off their ears, rise above all that noise.” Are you searching for a special gift for the music lover in the family this holiday? Here’s an idea from Beats by Dre: the new Beats Studio3 Wireless headphones […]
The post Hear the Music, Not the Noise appeared first on Adpulp.
Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. Budweiser was the […]
The post Dale Jr., This Bud’s For You appeared first on Adpulp.
As the former owner of two VW camper vans and one Jetta Sportwagon TDi (which was part of the diesel emissions scandal), the offer made in this new VW did grab my attention. The new six-year/72,000-mile bumper-to-bumper warranty is twice the length of what is typically offered by competitors. The new ad from Deutsch LA […]
The post When Micro-Dosing Had No Meaning appeared first on Adpulp.
“Red, white, and blue rolling down the blacktop…” Country artist Steve Moakler was “Born Ready” for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017. “Steel Town” features […]
The post Steve Moakler Writes A New American Road Song for Mack Trucks appeared first on Adpulp.
Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even […]
The post Unchosen Fish Sing The Blues appeared first on AdPulp.
Emotion belongs in advertising. That’s where the connections are made. Put another way, if you want to “win hearts and minds,” you better make people feel something. Like so…BBDO/New York taps the soft spot with this spontaneous moment: According to Campaign, when Alex Guthrie set his guitar case down in Atlanta’s Woodruff Park and began […]
The post Lovely Day for A Powerful Song appeared first on AdPulp.
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]
The post Love, Sweet Love appeared first on AdPulp.
Dreyer’s, now owned by Nestlé, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners […]
The post Dreyer’s Is The Official Ice Cream Of Inclusiveness appeared first on AdPulp.
Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]
The post Bee Gees and Sugar Hill Gang Remind You To Fly Southwest appeared first on AdPulp.
How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]
The post Are You Ready To Sing for Your Ribs? appeared first on AdPulp.
Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]
The post See This: Homeless People Wrapped In Christmas Lights appeared first on AdPulp.
Hot Pockets is making fun of Foreigner.
Man, that’s cold as ice.
“With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.”
Sure it is.
Rock on, Hot Pockets.
The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews.
Trust your new distance,” care of a new TaylorMade SLDR driver.
According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly reduces spin, and when coupled with a high-lofted driver creates the ideal conditions for distance: high-launch and low spin.
As technology in sports equipment continues to advance (and players with it), the challenge for brands is getting this new gear in people’s hands. You have to sample these products, and feel their power.
Brian Bazzel, TaylorMade’s director of product creation for metalwoods, says “We know there are golfers out there who don’t trust our science or what tour players do. So we’re encouraging these golfers to trust their own distance. That’s why we’re putting the SLDR Guarantee in play.”
TaylorMade is so confident golfers will add 10-to-20- yards to their drives, they’re offering money back to anyone who buys the club and finds it lacking.
Commercial by: Zambezi
Song by: Etta James
The post For $399, You Can Trust Your New Distance Off the Tee appeared first on AdPulp.
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