Jordan Spieth knows when to come in from the rain.
With the pro golfer’s first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden + Kennedy and RSA Films director Terence Neale, went to plan B.
In “Ripple,” the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.
The young boy watches Woods play, puts his posters up in his room, and experiences his own victories and losses as he plays the game himself. The film culminates with a scene of current-day superstar McIlroy teeing off after Woods at the start of a round.
Created by Wieden + Kennedy, the spot is lovely and inspirational. It’s also not the first time McIlroy and Woods have appeared in a Nike Golf ad together. This follows the funny and very popular “No Cup Is Safe” spot from 2013, although with a completely different tone.
After signing McIlroy, 25, to a five-year contract in 2013, it’s clear Nike wants to position him as the heir to Woods, 39. And McIlroy is showing signs of living up to that hype—he’s won four majors now, though of course it’s a long way from Woods’ 14.
“It’s been an incredible journey for me, going from massive fan to competitor,” McIlroy said in a statement. “To think that not too long ago I was that little boy watching him on TV to where I am now. It’s been a cool journey and I’m very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now. He’s the best player I’ve ever seen.”
CREDITS
Client: Nike Golf
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Business Affaires: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
VFX Company: The Mill
VFX Supervisor: Tim Davies
Flame Artist:
VFX Producer: Will Lemmon
Titles/Graphics:
Composer: Ludovico Einaudi
Song (if applicable): Nuvole Bianche
Digital/Interactive:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Director: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Executive Creative Directors: Joe Staples / Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Digital Designer: Rob Mumford
Exec Interactive Producer: Patrick Marzullo
Content Producer : Byron Oshiro
Broadcast: Jeff Selis
Art Buying: Amy Berriochoa
Photographer: Luke Delong
With players waning, the tradition-rich magazine’s new issue covers topics including Jimmy Fallon, golf cart sound systems and smoking marijuana on the course.
“Arnie” is Golf Channel’s attempt at delivering everything, and it arrives with the archival film, video, photographs, letters and talking heads that are the trappings of documentaries.
The company is teeing up about 50 commercials that will run just once during the tournament, aimed primarily at so-called C-suite executives.
Golf Digest’s May issue features Paulina Gretzky, the daughter of the hockey great Wayne Gretzky, a decision that has frustrated some golfers on the L.P.G.A. Tour.
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Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews.
Trust your new distance,” care of a new TaylorMade SLDR driver.
According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly reduces spin, and when coupled with a high-lofted driver creates the ideal conditions for distance: high-launch and low spin.
As technology in sports equipment continues to advance (and players with it), the challenge for brands is getting this new gear in people’s hands. You have to sample these products, and feel their power.
Brian Bazzel, TaylorMade’s director of product creation for metalwoods, says “We know there are golfers out there who don’t trust our science or what tour players do. So we’re encouraging these golfers to trust their own distance. That’s why we’re putting the SLDR Guarantee in play.”
TaylorMade is so confident golfers will add 10-to-20- yards to their drives, they’re offering money back to anyone who buys the club and finds it lacking.
Commercial by: Zambezi
Song by: Etta James
The post For $399, You Can Trust Your New Distance Off the Tee appeared first on AdPulp.
Antes de sair distribuindo asas para seus engenheiros nos Super Bowl, a Volkswagen começou 2014 contando a trágica história de dois coelhinhos de pelúcia, condenados a ficar separados para sempre. O “drama” Teddy Tragedy serve para divulgar a tecnologia de Controle de Distância Automático, do Golf. A criação é da adam&eveDDB, com produção da Movie Magic International e direção de Matteo Pellegrini.
Apesar de ser fofo, de certa maneira eu fiquei com a impressão de já ter visto esta ideia antes… Mais ou menos aqui.
Se a tecnologia das montadoras continuar neste ritmo, é provável que os bichinhos – sejam eles de verdade ou de pelúcia – nunca mais tenham um final feliz…
Post originalmente publicado no Brainstorm #9
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LeBron James, que ontem fez esse alley-oop épico com Dwyane Wade, tenta aprender a jogar golf nesse novo comercial da Samsung.
Ao lado do ator Kevin Hart, eles usam o Galaxy Gear e o Galaxy Note 3 com a camera no Golf Mode, que captura dezenas de fotos em segundos para registrar o movimento da tacada.
Apesar da demonstração técnica da função, a Samsung tem outra mensagem para passar com esse comercial: Experimente algo novo. Sacou?
Post originalmente publicado no Brainstorm #9
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Depois que a Adidas lançou sua Brazuca, já estava na hora da Nike por Ordem na casa (ler com trocadilho, por favor).
Para lançar sua nova bola – a Ordem – tida como a mais aerodinâmica e tecnologicamente avançada da história, a Nike levou Wayne Rooney para o mais perfeito dos gramados: um campo de golfe.
É lá que ele faz um desafio inusitado contra o campeão do U.S Open, Rory McIlroy.
E com uma pequena ajuda do nosso Fenômeno, ele até que não faz feio.
Ah, só por curiosidade. A música “Straight Down the Midlle”, do Bing Crosby, foi escrita para o filme “Honor Caddy” e é considerada a 1ª música sobre golfe da história.
Post originalmente publicado no Brainstorm #9
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Depuis 1991, il est possible pour les golfeurs en visite dans l’Idaho de jouer dans un cadre idyllique, et notamment avec, sur le Lake Coeur d’Alene, un îlot en guise de green. Une initiative splendide, pensée par le designer Scott Miller, à découvrir en images dans la suite.
The single most amazing thing about this insane ad? It's actually running on TV.
Mike Mixson, owner of Mike's Golf Shop in Chattanooga, Tenn., has already racked up nearly 100,000 YouTube views for the commercial he shot on a camera phone. While it begins awkwardly enough, the video only truly hits its stride when he begins yelling, "We buy golf clubs!" so many times, the sentence begins to lose all earthly meaning and becomes a sort of ritualistic chant.
"I was at my desk doing some work, and I just hear a guy shouting on TV," local talk radio host Brian Joyce told community news site Nooga.com. "I turn and it’s just a guy filming his own commercial on a flip-phone camera."
Joyce sent the clip to a friend who writes for Late Night With Jimmy Fallon, and it has since been featured on several viral-video roundups. As for Mixson, he seems pleased with the success, telling reporters that he buys golf clubs, he buys golf clubs, he buys golf clubs, and, also, he buys golf clubs.
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Brandel Chamblee, the Golf Channel commentator who suggested that Tiger Woods was a cheater, resigned from Golf magazine on Wednesday.
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A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11." The ad for Tumbledown Trails Golf Course, which reportedly ran in Monday's Wisconsin State Journal, offered the $9.11 rate (or $19.11 for 18 holes) only on Wednesday, Sept. 11, to honor the 12th anniversary of the terror attacks on New York and Washington.
As the ad spread online, critics came out in droves, sparking two apologies from the business on Facebook. First, the course said it would raise the rate back to normal and donate the difference to the National September 11 Memorial. A follow-up comment pleaded, "We are a family owned business & proudly support all local charities and have always gave 20% off everyday to all Police, Fire, Emergency, Military, etc. Please accept our apology." Finally, in a third Facebook update, the course said it might simply close on Wednesday because "we are now worried about what people will do/say to our staff & do not want anything to happen or get out of control."
Hat tip to Josh Orton on Twitter, via Scott Stratten.
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| THE ORIGINAL? Golfanlage « Children’s Golf » – 2005 Source : Cannes longlist Agency : Goldammer Hamburg (Germany) |
LESS ORIGINAL Audi « Let your inner child play » – 2013 Source : Adsoftheworld Agency : Tank Montreal (Canada) |
Fox Sports agreed to a 12-year deal to carry the Open starting in 2015 on both its broadcast network and Fox Sports 1, a cable network that starts this month.
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This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls into washing machines on a driving range. (As a kid, McIlroy practiced this way for some reason. Perhaps he was raised in a laundromat.) "Losing to a robot is a bit like losing to Martin Kaymer," Jeff quips. Golf humor—as lame as the game itself. When a washer lights up and sounds like a pinball machine, the bot asks, "Is that the same noise you heard when you signed your sportswear contract?" Yeah, paying Rory $100 million to wear the Swoosh and battle better-known cyborgs is much better than feeding starving people around the world. Thanks, Nike! The video has gone viral with almost 2 million views in four days. The washing-machine imagery is goofily memorable, but the video's four-minute running time feels like 40 minutes to me. McIlroy giggles incessantly. I kept hoping the robot would chip the guy into one of the washers, or maybe tear off his arms and use them as clubs. I guess we'll have to wait until Tiger Woods and Sergio Garcia are paired up again to see something like that on a golf course.
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Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a basketball player and a baseball player (referencing Babe Ruth, no less). The idea is to stress golf's athleticism, but all it did for me was reinforce how lethargic golf is compared to sports where people aren't driven around in carts with other people who carry all their stuff. I would like to see how Tiger trains for big tournaments, though, so maybe next time Nike could be less roundabout in its approach. Credits below.
CREDITS
Client: Nike Golf
Spot "The Sport of Golf"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Don Shelford + Rob Thompson
Copywriter: Tom Sebanc
Art Director: Derrick Ho
Producer: Felicia Glover
Account Team: Scott Sullivan + Karrelle Dixon
Executive Creative Directors: Joe Staples / Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Bob Industries
Director: Brad Parker
Executive Producer: TK Knowles
Line Producer: Melissa Murphy
Director of Photography: Morgan Susser
Editorial Company: Joint Editorial
Editor: Kyle Valenta
Post Producer: Lauren Pullano
Post Executive Producer: Patty Brebner
VFX Company: The Mission
Executive Producer: Michael Pardee
VFX Supervisor: Mark Kolpack
VFX Producer: Ryan Meredith
CG Lead: Pitor Karwas
VFX: Rob Trent
Music Composer: Philip Glass
Sound Designer: Jeff Payne
Song (if applicable): "67 Cities"
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan
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Mr. Venturi won the 1964 United States Open, nearly collapsing from heat exhaustion. He later became a chief golf analyst for CBS Sports, where he worked for 35 years.
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Rhonda Glenn, who literally wrote the book on women’s golf, retired last week after nearly 50 years as a journalist and an employee of the United States Golf Association.
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