Sep
13
Advertising: Fall Campaigns, With an Eye on Holiday Sales
Posted in: UncategorizedSome brands pass on conventional advertising like commercials or print ads to stand out and to motivate consumers to become customers.
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Sep
09
Advertising: A Reinvented Condé Nast Traveler Sets a New Course
Posted in: UncategorizedA print and social media campaign for the revised magazine will carry the theme “I am a Traveler” with the subtheme, “Every Journey Begins Here.”
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Aug
25
Advertising: A Small Upstart to Oversee Ad Agencies
Posted in: UncategorizedThe Water Cooler Group is being formed to serve as the parent of four agencies that specialize in tasks like media planning and buying, social media, creative and content development and interactive television.
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Aug
22
Advertising: A Silicon Valley for Ad Agencies, Only in the Mountains
Posted in: UncategorizedProject WorldWide is opening an agency in Boulder, Colo., which is developing a reputation as a home for advertising start-ups.
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Aug
14
Advertising: Clearing the Air on Diesel’s Dismal Reputation
Posted in: UncategorizedBMW is using a humorous new campaign to promote its diesel cars to consumers in the United States, where the engines were never really popular.
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Jul
30
Two Ad Giants Chasing Google in Merger Deal
Posted in: UncategorizedThe merger of Omnicom and Publicis signals that advertising is now firmly in the business of collecting and selling the personal information of millions of consumers.
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Jul
07
Advertising: A Wienermobile Road Rally, Mapped Out by Fans on Social Media
Posted in: UncategorizedSocial media services like Facebook, Instagram and Twitter are shifting how brands, like Oscar Mayer, Chevrolet and A.1., use events as promotions.
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Jun
26
Advertising: Commercials With a Gay Emphasis Are Moving to Mainstream Media
Posted in: UncategorizedUntil recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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Jun
03
Advertising on Social Media Bumps Up Against Free Speech
Posted in: UncategorizedSocial media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.
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Mar
31
Advertising: Social Marketing Drives a New York Renaissance
Posted in: UncategorizedMarketers are being drawn to digital realms like social media, in which agencies in New York — home to Silicon Alley as well as Madison Avenue — are increasingly proficient.
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