What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That’s why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men’s World Cup…
Creating substantial change for gender equality requires serious teamwork. In that spirit, Sports Illustrated found a new brand partner to help advance its own mission to make a positive change. As part of Sports Illustrated Swimsuit’s new advertising mandate “Pay With Change”–an initiative announced earlier this year to only pair with ad partners that are…
As an immigrant, you can be the most talented and awarded creative at an agency, but if you’re not in a workplace that fully supports who you truly are, you might get the title you want without the voice you need. Coming to the U.S. feels like a school cafeteria: Everyone sits with those who…
BodyArmor, Pinterest and Sama Tea are sponsors of weeklong virtual experience the Women’s Health Breakthroughs Festival, set for Sunday, Oct. 17, through Friday, Oct. 22. The editors of Women’s Health are curating the program, which will include keynote conversations, panel discussions, workouts, workshops and other elements designed to inspire positive change and personal breakthroughs and…
It’s been quite a 40-year run for the designer Michael Kors and his namesake fashion label, so what better way to celebrate than by tapping fashion icon Naomi Campbell to star in its latest print ads? The campaign, set in New York’s theater district, depicts a cast of glamorous women clad in designs from the…
Brand management firm Authentic Brands Group is introducing a new ticketing platform called SI Tix, which taps into the media brand Sports Illustrated just as consumers are once again allowed to attend concerts and sporting events across the U.S. “We always believed this was a business that we could be successful in, and we always…
Here’s a nifty way to get the average magazine peruser to put a product sample to good use.
Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.
Studies have shown that when you actually touch and handle a product, you feel a connection to it and are even willing to pay more for it. Or, as DM9’s vice president of media Drian Ferguson puts it to Brazilian publication AdNews, “This interactive piece of press gives consumers the power to star in the campaign. They handle the product, test, prove and evaluate the outcome.”
Design Culture writer Diogo Mattos, for his part, calls the work an “innovation” that reflects what the future of magazine advertising could look like—specifically in the Brazilian market, where he believes executions like this are few and far between. (Our guess is Hansaplast’s foot magazine hasn’t made it into print there yet.)
In the Instagram video below, DM9DDB director Vitor Manzi demonstrates the campaign himself. One thing is for sure: The gunk that comes off is definitely true-to-life.
Good news, soccer-obssesed dudes — it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film editor.
A set of ads from Spanish soccer magazine Libero takes on the idea that men can’t cut a rug, by looping footage of casual soccer players doing warmups, feints, passes, and other tricks in time with music.
Visually, the spots, created by Lola, are basically GIF montages. But overall, they, do a nice job of wrapping the style into a clear message: that the publication covers culture—beyond sports—in terms football fans will enjoy. (The spots also fall less into the men-are-meatheads trap than the brand’s relationship-talk spots from early last year, which are still plenty funny.)
Sure, the “Can-can” video is a touch corny (who wants to hear that song again, ever, even as a joke?) But the rock and techno clips all more or less nail the movements with panache (Cumbia looks great, too… we just can’t call ourselves experts).
Of course, the ads might also be ruining a perfectly good excuse for the guys who were just being lazy.
(Via Ads of the World)
A securities filing says that what is now Time Warner’s magazine division will become a separate, publicly traded company on June 6.
Works by the magazine’s artists are the centerpiece of an advertising campaign for the New Yorker Festival, set for October.
Jason Binn, the founder of DuJour magazine, had met Mr. Sterling in the past. His advice to reporters sniffing for a story:
“Just pick up the phone.”
Kinfolk Magazine has gained a foothold with the design-foodie elite for its elegant white pages showing dreamy young people doing earthy things.
The New Yorker earned four National Magazine awards, the most of any publication. New York magazine won three, and Bon Appétit and National Geographic two apiece.
Ambitious efforts are being made by legacy media companies like Time Inc. to join the frenzy of online video content creation that was set off by so-called digital natives like AOL, BuzzFeed and others.
With players waning, the tradition-rich magazine’s new issue covers topics including Jimmy Fallon, golf cart sound systems and smoking marijuana on the course.
A conversation with Liz Smith, a gossip columnist, and Jess Cagle, editorial director of People magazine about celebrity, ambition and the difference between gossip and news.
The Meredith Corporation announced that the women’s magazine will no longer publish monthly.
A printed corporate citizenship report offers a look inside the advertising agency holding group.
The weekly email Popbitch has used a business model others are now catching up to, but it has entered new waters with an iPad magazine for $2.99 an issue.
A guide to seven new magazines, each offering its own niche perspective on fashion.
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