The nationwide network of free, local newsletters from Axios, called Axios Local, has slowed its rapid expansion, citing the need to grow its existing readership and monetization capabilities before launching into new markets, according to a person familiar with the matter. After Axios Local launches in San Diego in July, its sixth new market of…
Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership–as Succession’s Kendall Roy might say–go supersonic. The publisher, which topped 1 million subscribers across its 30 email products in December, has achieved its growth through a multifaceted strategy: one that blends traditional newsletters with five subscriber-only…
Over the last decade, publishers’ drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit. Now, even as publishers have begun to prioritize user…
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million. It generated…
The city-based network of free, local newsletters from Axios–Axios Local–has surpassed 1 million cumulative email subscribers across its 21 locations, according to the publisher–a key milestone for a venture that launched in December 2020. The expansion of Axios Local into new cities across the U.S. has fueled its rapid growth and the program aims to…
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters–as well as…
The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency–and the right strategy. One of the most valuable ways…
Curated content platform Flipboard detailed several updates to its email newsletter offerings Thursday. Flipboard said in a blog post Thursday, “I was invented in 1978. First widely used within universities in the early 1990s. Over 300 billion of me are delivered every day. What am I? If you guessed email, you get a point.” Email…
The two words every publisher wants to hear? “Subscriber retention.” As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time to…
Led by Axios, local is going national. The “smart brevity” news publisher announced Monday that it planned to expand the number of cities it serves as part of its Axios Local program from six to 14 by the end of the year. In its first four months, the Local program has racked up more than…
For many publishers, each edition of a newsletter is a microcosm of experiments, testing which headlines work, what articles resonate and whose photos capture clicks. For others, the newsletter concept itself can be the experiment, a theory that Politico put into practice with its Transition Playbook product. The publisher introduced the limited-run newsletter on Oct….
The weekly email Popbitch has used a business model others are now catching up to, but it has entered new waters with an iPad magazine for $2.99 an issue.
For the past 26 years, Dave Meltzer’s homemade publication, The Wrestling Observer, has pulled back the curtain on a notoriously secretive business.
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