Apr
09
Advertising: Masters Spots Will Tell IBM’s Story in a New Way
Posted in: UncategorizedThe company is teeing up about 50 commercials that will run just once during the tournament, aimed primarily at so-called C-suite executives.
Nov
23
For Chess, a Would-Be White Knight
Posted in: UncategorizedA colorful entrepreneur named Andrew Paulson wants to turn chess into the world’s next mass-market spectator sport, complete with commentators who dissect the action and show potential moves.
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Nov
14
IBM to Announce More Powerful Watson via the Internet
Posted in: UncategorizedCompanies, academics and individual software developers will be able to use Watson at a small fraction of the previous cost.
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Oct
09
All Is Fair in Love and Twitter
Posted in: UncategorizedThe sweet, innocent ideas and ruthless power plays that created Twitter.
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Sep
30
Advertising: Apple Passes Coca-Cola as Most Valuable Brand
Posted in: UncategorizedApple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.
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Aug
17
Expecting the Unexpected From Jeff Bezos
Posted in: UncategorizedAt Amazon.com, he has upended industries. Now he promises change at The Washington Post. If his history is a guide, he will have all the laughs.
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Aug
09
The Rise and Fall of the Computer-Animated ‘Foodfight!’
Posted in: UncategorizedThe ill-fated, computer-animated “Foodfight!” took multiple food-brand corporate mascots and made them characters.
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Aug
04
In Germany, Union Culture Clashes With Amazon’s Labor Practices
Posted in: UncategorizedUnions say the company has imported American-style business practices that stand at odds with European norms.
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Jul
30
Two Ad Giants Chasing Google in Merger Deal
Posted in: UncategorizedThe merger of Omnicom and Publicis signals that advertising is now firmly in the business of collecting and selling the personal information of millions of consumers.
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Jul
29
Merger Is Set To Create World’s No. 1 Ad Company
Posted in: UncategorizedTogether, Omnicom Group and the Publicis Groupe would become the world’s biggest advertising company, setting their sights on digital media.
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Jul
28
Two Ad Companies Are Said to Merge, Supplanting Industry Leader
Posted in: UncategorizedThe merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.
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Jun
14
Bloomberg Reporters’ Practices Become Crucial Issue for Company
Posted in: UncategorizedMany people claim the company encourages its news operation and business side to work together.
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May
24
Advertising: Robert Murray of iProspect Joins Skyword as President
Posted in: UncategorizedContent marketing is expected to be a big growth area for the ad industry and Robert J. Murray, global president of iProspect, a leading digital agency, is signing up.
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May
18
Former I.B.M. Chief, Palmisano, to Lead Bloomberg Privacy Review
Posted in: UncategorizedThe company named Samuel J. Palmisano, former I.B.M. chief, to review its practices after complaints that Bloomberg reporters were snooping in data terminals.
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May
11
Alan Abelson, Barron’s Columnist and Editor, Dies at 87
Posted in: UncategorizedMr. Abelson was an editor and a columnist at Barron’s magazine who delivered sharp and influential commentary on the stock markets.
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