How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She’s funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn’t so sure. Let’s watch. According to T.L. Stanley at Adweek, Banks […]
The post Elizabeth Banks Hangs Out and Drinks Wine appeared first on Adpulp.
Hello, extraterrestrials! That’s the friendly message that America’s favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe […]
The post OREO Makes Cookie-Based Peace and Unity Offering, Suggests We Do the Same appeared first on Adpulp.
People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. The campaign, created by […]
The post People Are Hungry for Food and Togetherness appeared first on Adpulp.
This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, […]
The post Get Your “Torched Earth” Beer Here! appeared first on Adpulp.
Advertising that reveals brand truth is advertising that’s worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let’s look at some of the ads the company has made over the past few years. Austin’s creative powerhouse, […]
The post Vital Farms Takes “Cage-Free” Out of Its Cage appeared first on Adpulp.
What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing […]
The post Uber Eats Delivers Food to Your Door, And Strange Commercials To Your Screens appeared first on Adpulp.
Are you hungry for some ad snacks? You’ve come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, […]
The post Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag appeared first on Adpulp.
“When cows fart and burp and splatter, well it ain’t no laughing matter—they’re releasing methane every time they do.” Wow, what an opening line to a song. The fact that it’s a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique […]
The post In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets appeared first on Adpulp.
Major League Baseball’s shortened season, with no fans in the stands, begins this week. But, not in Canada. Nevertheless, the game must go on. And the beers must be served. With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to www.budlight.com/delivery. Viewing sports on […]
The post Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is appeared first on Adpulp.
Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I’d like to see more of. Joe Public United in Bryanston is responsible for the funny, offbeat work. It’s not every brand that is ready to poke fun at our responses […]
The post Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too appeared first on Adpulp.
Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone’s song is used in a commercial, let’s consider the song. The song is from Simon’s 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with […]
The post This Commercial Features the Voice and Music of Nina Simone appeared first on Adpulp.
Did Someone Say “FREE BEER”? Someone did. The next round of Bud Light’s is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward […]
The post As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round appeared first on Adpulp.
Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […]
The post Ad Chatter: A New “Water Cooler” Discussion About Advertising appeared first on Adpulp.
The answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let’s say you make tequila in the highlands of Jalisco. In this […]
The post Tequila Cazadores: Las Historias Dentro de la Botella (The Stories Inside the Bottle) appeared first on Adpulp.
Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under […]
The post Meat Sheets Go Meta appeared first on Adpulp.
Ramen Hero delivers real “Honkaku” ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and […]
The post Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable appeared first on Adpulp.
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay’s internal creative team let go of this commercial fart. The spot starts by saying, “Things are hard right now. The world doesn’t need brands to tell us how to think or feel.” If this were true, Frito-Lay […]
The post A Better Idea: A Series of Homemade Frito Pie Recipes by Non-Celebrity Chefs appeared first on Adpulp.
Bud Light wants to help America’s bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout. Bar and restaurant owners and operators can sign up now and be listed soon. I don’t know what percentage of the brand’s sales […]
The post Anheuser-Busch Makes Emergency Response to COVID-19 Pandemic appeared first on Adpulp.
Let’s look at the winners. There are always winners. No matter what. Blue Apron’s Stock Is On Fire Right now, Blue Apron is a winner. Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several […]
The post An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring appeared first on Adpulp.
Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy’s social media team decided to support its own product launches (Wendy’s has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken […]
The post Snarky Wendy Gets Egg McMuffined appeared first on Adpulp.
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