CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic

Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […]

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Meatless Monday Is Now Meatless Every Day c/o BYND

Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based […]

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Be the Star of Your Own Story with Coca-Cola and Marvel

Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]

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The Need for Better, Faster, and Cheaper Branded Content Continues Unabated

Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post […]

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Schlotzsky’s New Customers Want A Thicker Cut of Austin

How does a 49-year old sandwich chain appeal to today’s on-the-go diner? Unlike a man of this age, the restaurant can’t go out and buy a Porsche. At Schlotzsky’s, true reinvention is the order of the day. Schlotzsky’s has been converting its Atlanta stores to Schlotzsky’s Austin Eateries since 2016, and the citywide transformation will […]

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Deny Americans Avocados And The Revolution Begins

Are you ready to go days, weeks or months with no avocado toast? Are you prepared to eat tortilla chips with no assistance from guacamole? The nightmare scenario above could be here sooner than you think, provided Trump gets his way again. Should the worst happen, and the U.S./Mexican border close, U.S. grocery stores and […]

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Errol Morris Documents Chipotle’s Freshness, For Real

Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client’s fresh food is prepared before one’s eyes […]

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Sixth Generation Brewers from Pennsylvania Introduce Yuengling Golden Pilsner (YGP)

Pilsner is a style of beer that craft breweries have been attempting to figure out for years. There are several domestic options for sale today, but few if any compare to the original—Pilsner Urquell. Now, D.G. Yuengling & Son, Inc., America’s oldest brewery, is in the game with a new product and a new ad […]

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Your Dog Could Be The Early Times Dog

Do you love dogs and American made spirits? This is the sales promotion you didn’t know you were waiting for. Early Times Kentucky Whisky is conducting a nationwide search for All-American Dogs to serve as the furry faces of its new hometown advertising campaign. Early Times Senior Brand Manager Dallas Cheatham, said, “When we started […]

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Our Relationship To Money Is Changing, Visa Wants To Talk About It

Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help […]

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Grandma Is A Freedom Fighter

Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers’ Day is Sunday, March 3rd. Café Grand’ Mère celebrates the occasion with a new campaign called “Thank You, Grandma,” by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation […]

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The Answer to Your Protein Problems? Lean Meat

Jack Link’s Jerky is made from the same original protein that fueled our ancestors – lean meat. Hey, it worked way back then to fuel the course of history; it can definitely help us power through the typical day, today. Or, so goes the snack brand’s thinking. With this humorous new campaign from GSD&M, Jack Link’s […]

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What’s Playing Between Plays this Sunday

Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […]

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Zoe Kravitz, Beer Whisperer

Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous sensory meridian response-like techniques. In other words, the commercial induces tingling sensations […]

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The Danish Way: Probably Perfect Pilsners In Sustainable Packaging

“Small refinements make a big difference.” This is a line from the new Carlsberg commercial. The statement is emblematic. “The Danish mindset and the philosophy of our founder of ‘always pursuing better,’ has driven the brand since its creation in 1847,” says Julian Marsili, Global Brand Director. “Probably the best beer in the world?” You […]

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Thanks to Taco Loving Texans, Tacodeli Is About To Turn 20

Tacodeli makes some of Austin’s favorite tacos. The Tex-Mex taqueria has grown a loyal fan base since co-founders Roberto Espinosa and Eric Wilkerson opened their first location in 1999. In a city that runs on tacos, steady growth and 20 years in business is a significant accomplishment. One reason for the company’s success is its […]

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1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks

1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […]

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Bourbon Lovers Know to Look for the Mark of the Maker

A bottle of Maker’s is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand’s holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. The new work invites fans to discover how Maker’s Mark is crafted at its […]

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From Canada With Love: A Little Generosity Goes A Long Way

If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]

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“Paving for Pizza” Expands The Idea of What Advertising Can Be

Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency’s answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. According to […]

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