Restaurant advertising is often created with the intent to create appetite appeal. To achieve this, the quality of photography and videography is critical. This new ad campaign from P.F. Chang’s, care of The Richard Group, uses powerful visual storytelling to take viewers on an epicurean adventure that is meant to entice the senses while revealing […]
Reese’s is not sorry. The Hershey’s brand is not sorry that its candy is superior. Now that Halloween is here, Reese’s is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing […]
The post Ding Dong. Where’s Your Candy Converter? appeared first on Adpulp.
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation’s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers […]
The post Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? appeared first on Adpulp.
Edibles. They’re not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” […]
The post The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week appeared first on Adpulp.
Where do brands fit into the larger cultural landscape today? It’s a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo’s Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let’s watch and listen… The spot was created by […]
The post This Land Is for Johnnie Walker Drinkers appeared first on Adpulp.
Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency […]
The post BBH Will Work for PBR appeared first on Adpulp.
A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant’s baked, fried and smoked menu items. “Baked” and “smoked” makes sense. “Fried” is something that happens when you drink too much, work too much, and […]
The post Legal Sea Foods Is A Safe Harbor for Wayward Stoners appeared first on Adpulp.
Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin’s popularity continues to soar. Vogue speaks of London’s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest–based craft brand Aviation Gin. According to data published by the International Wines and Spirits Record (IWSR), the juniper-infused distillate experienced an eight-percent sales […]
The post Tanqueray Says This Is Gin, and Gin Is In appeared first on Adpulp.
Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […]
The post Thanks to Leo Burnett, Coors Light Is Now “Made To Chill” appeared first on Adpulp.
Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it. The brand’s new “For Big Little Wins” campaign from Pereira & O’Dell is about celebrating little moments when kids accomplish great things. According to the brand, Yoplait helps moms get more little wins and celebrate those little […]
The post Yoplait Is A Pacifier for Kids and A Trophy for Mom appeared first on Adpulp.
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain’t on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling […]
The post Open Up Twelve Or More Ounces of Yee-Haw appeared first on Adpulp.
Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, […]
The post Tame Beer Drinkers Asked to Return to the Wild with Rainier appeared first on Adpulp.
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]
The post Bud Light Introduces A New Generation To A Classic Strain of Comedy appeared first on Adpulp.
The marketing team at Applebee’s is using pop music to interest people in its food, although it’s clear that “Eating good in the neighborhood” takes more than just food. Ideally, Applebee’s offers a restaurant experience that Americans from many walks of life can enjoy. Let’s listen. Barry White and Pat Benatar are in play here […]
The post Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps appeared first on Adpulp.
Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world’s biggest […]
The post Summer’s Here, Get Ready To Ring “The Bell” appeared first on Adpulp.
Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you’re like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. “If it’s […]
The post Break Free And Do What Moves You appeared first on Adpulp.
The following two commercials are not the same. The products are similar, but let’s see how the two fast feeders differentiate on brand. Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it’s about which lifestyle is more appealing—Wendy’s ennui or Burger King’s […]
The post Fast Food Hamburgers Are Not On The Advertising Menu appeared first on Adpulp.
Chick-fil-A’s nonprofit arm donates to the Paul Anderson Youth Home, a Christian residential home that teaches young boys that same-sex marriage is a “rage against Jesus Christ and his values.” Therefore, the city of San Antonio voted to boot Chick-fil-A from its airport. In a sane world, this would be the end of the story, but […]
The post San Antonio Airport Not As Important to Texas Lawmakers As Georgia Chicken Chain appeared first on Adpulp.
Do you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […]
The post Burger King and McDonald’s Go Off Script to Create New Value appeared first on Adpulp.
Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […]
The post CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic appeared first on Adpulp.
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