Fries King, formerly known as Burger King

Announced on Twitter. Not a real rebranding, maybe just an advertising campaign – after they’ve placed giant fries in the streets to promote the SatisFries with free wi-fi – joking on the brand itself. Stay tuned…

Chipotle Launches The Scarecrow, Spooks Conventional Fast Food

This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food.

The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to bring wholesome food to the city of Plenty.

According to Venture Beat, The Scarecrow must work to overcome the Crow Foods company, which specializes in processed food-like products.

Chipotle chief marketing officer Mark Crumpacker says, the project is “a way to help people better understand the difference between processed food and the real thing.”

The Scarecrow short film includes an original cover of “Pure Imagination” by Fiona Apple. The song first appeared in Gene Wilder’s iconic 1971 masterpiece Willy Wonka and the Chocolate Factory.

Here’s the 15-second trailer, as well.

The post Chipotle Launches The Scarecrow, Spooks Conventional Fast Food appeared first on AdPulp.

Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart

An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it’s something for big companies to stay away from. Unless you’re Walmart and not afraid.

When you’re Walmart, you have unrivaled buying power on your side. Thus, you can set the price, but more than that, you can dictate how the products sold at Walmart are sourced and made.

MSC_Certified

Walmart U.S. and Sam’s Club require all fresh and frozen, farmed and wild seafood suppliers to become third-party certified as sustainable using Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) or equivalent standards. By June 2012, all uncertified fisheries and aquaculture suppliers must be actively working toward certification.

Yes, the Arkansas-based retail behemoth that left-leaning elites love to bash is busy charting a new reality for how the oceans are fished. Should they spread this conscious sourcing to garments and other product categories sold in their stores? Absolutely. But let’s stick with this fish tale for a moment.

According to Sustainable Brands and Reuters, roughly 40 salmon processors in Alaska decided in 2012 to drop the internationally accepted blue ecolabel awarded by the London-based Marine Stewardship Council, saying it was expensive and eroded their brand. They said their own control systems were enough and they would consider the Ireland-based Global Trust Certification, as a replacement.

Wal-Mart responded with a routine letter to its salmon suppliers in June warning them it requires its salmon to be MSC-certified or working toward that distinction.

The Alaskan seafood industry is valued at $6.4 billion annually and is state’s largest private-sector employer, with more than 63,000 workers. Hence the “plead my case” visit by Alaskan officials to Bentonville last week.

“We are optimistic that Walmart will recognize Alaska fisheries as sustainably managed,” said Susan Bell, Commissioner of Alaska’s Department of Commerce. Meanwhile, I am optimistic that Walmart and sustainable practices will prevail. What the market wants, the market gets. And the market wants healthy seafood.

The post Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart appeared first on AdPulp.

Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful

How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack.

Because, it’s fantastic!

Advertising that makes you want to shop, and want to buy is all too rare. Yet, it needn’t be, as human beings clearly respond to base triggers and red meat is a base trigger, like sex.

Here’s the poultry version:

A carnivore’s delight for sure, but WK/London has more range that that. They’re also quite capable of turning ordinary dishes into mouth watering creations.

The post Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful appeared first on AdPulp.

Click Cups, Become Friends On Facebook

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view.

Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view.

Chris Matyszczyk writing for CNET says:

I am sure that some will be vastly entertained by waking up after a night when they got truly toasted to discover how many people they truly toasted.

Awkward though it seems at first glance, there is something here that I like. Budweiser is making an effort to be useful, and that I salute. Although, I do question the need for this particular application of technology, and I wonder if Twitter isn’t a better platform for it, given that following behavior on Twitter is “promiscuous,” and better suited to “meeting and greeting.”

Hat Tip: Taplister

The post Click Cups, Become Friends On Facebook appeared first on AdPulp.

Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand

In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt.

Like agencies seeking a new skin, I am not convinced a full scale brand reinvention is possible, but evolution and new growth certainly is. According to USA TODAY, Hooters, “the chain that invented the $2 billion ‘breastaurant’ category is desperate to re-create itself as something other than a fading relic of the 1980s.”

Hooters is busy redesigning its restaurant interiors, its iconic servers’ uniforms and its menu. No more frozen chicken wings and burgers. The new menu is all fresh. And, for the first time in Hooters history, Hooters is serving entrée salads.

Will it be enough to reverse the slide? USA TODAY reports that the ‘breastaurant’ category is growing at a double-digit rate, while Hooters’ sales have mostly fallen for five of the past six years. During that time, it closed about 50 restaurants while competitors, such as Twin Peaks and Tilted Kilt, were opening stores at a furious pace.

The post Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand appeared first on AdPulp.

Doritos Crash the Super Bowl Contest Finalist “Bird of Prey”

[we receive and publish :-) ]

My name is Joby Harris and I made a commercial for $500 that was chosen by Doritos out of 6100 entries to be a top five finalist in the Crash the Super Bowl contest.
Doritos gave me $25,000 dollars and a trip to the Super Bowl where I’ll be hanging out in a private booth with Andy Samberg and the boys from The Lonely Island.
But now it comes down to votes. If my commercial “Bird of Prey” gets the most votes from now until January 29th, then it will be shown DURING the Super Bowl.
If that happens, then my dreams of directing commercials will launch as I will co-create another commercial with the Lonely Island and also have a chance to win 1 million dollars.
In addition to the contest web site below, here is our web site where people can find out more and also vote- www.vote4bop.com

www.crashthesuperbowl.com


Red Bull Flugtag

Floating billboard ads towed by boats and jet skis were launched on the ocean to promote the US Red Bull Flugtag series. The campaign was featured on the Atlantic (Miami) then transported to the Pacific (Los Angeles).

http://www.bizcommunity.com/Article/224/70/52905.html


Menier – Good old days

Menier – Good old days

Taste the good old days with Menier chocolate.

Credits:
Campaign title: Good old days
Client’s name: Menier Chocolate
Creative agency: Publicis Conseil, Paris?
Art director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant Ad : Antoine Dezes-Richard?
Chief creative Officer: Olivier Altmann?
Creative Director: Fabrice Delacourt, Olivier Desmettre
Photographer: Hervé Plu…

View the campaign Menier – Good old days


Cadbury’s Spots V Stripes

Get Racing! Cadbury Spots v Stripes has launched Race Season and created 9 new Guinness World Records for everyday things like Tea-making and Mouse Scrolling. Katy Brand, Roger Black and some of the world’s fastest people race off to become the first ever record holders.

They gathered video bloggers, internet superstars and viral video darlings in a room and got them to set some pretty weird w…

View the campaign Cadbury’s Spots V Stripes


Revenge is a dish best served cold…

Directed by Pep Bosch, the spot tells a story about family, jealousy and revenge.
As they say, revenge is a dish best served cold… and with ham, we could add.

Title: Tmoty
Agency: Mccann Erickson Madrid
Client: Campofrío
Client Contacts: Jaime Lobera, Juana Manso & Silvia Álvarez
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Colonnese & Pablo Stricker
Creative Team: Leandro Raposo, Raquel Martínez & Mónica Moro
Executive: Jesús Vázquez
Media Agency: Zenithmedia
Director de producción audiovisual: Luis Felipe Moreno
Director de servicios al cliente: Jesús Martínez Soria
Account manager: Nuria Rosselló

Production Company: Agosto
Director: Pep Bosh
Producer: Julia Carrasco
Postproduction Supervisor: Daniela Borges
Postproduction: El Ranchito
Sound: Infinia

Cadbury Advert – Cadbury Chocolate Charmer Ad

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Doritos Needs You (and your camera) !

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Gu Chocolate Puds : Gu You Ganache ?

Agency: Mother, London

A very Lynch-esque commercial.

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Milk it!

For those of you that haven’t actually tried the real thing, you can now do it online. A very fun concept for Keso – Cottage Cheese

via ilovenewwork

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Frito-Lay – And Then There Was Salsa

For the best experience just go to the Vimeo page. Epic.

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What’s Your Juice?

Have you got the skills to become one of the Fruit Shoot 2010 Juice Crew? The big hunt for the all new Juice Crew is coming soon, and you could be one of the stars in this year’s TV adverts. If you’ve got the skills, then get practising and show us your Juice!
Find out more at; http://bit.ly/FruitShoot

Whack and unwrap with Dom Joly

Dom Joly hits the streets to find out how the British public “whack and unwrap” their Terry’s Chocolate Orange. To find out more click here http://www.facebook.com/terryschocolateorange.
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Doritos promotion

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Guinness – Bring it to Life

The New Guinness World Ad – Bring it to Life from GuinnessWorld1759 on Vimeo.
Agency: Abbott Mead Vickers BBDO
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