Mar
31
Advertising: For Opening Day, a Campaign to Love Baseball
Posted in: UncategorizedA salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.
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Mar
27
Despite Loss, SFX Draws Corporations As Sponsors
Posted in: UncategorizedSFX, whose portfolio includes festivals around the world, reported that last year it had $170 million in revenue and a net loss of $119 million.
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Feb
19
Advertising: To Draw Millennials, a Stronger Beer Made to Suggest Spirits
Posted in: UncategorizedMiller Fortune, at 6.9 percent alcohol by volume, is meant to appeal to a generation that buys distilled spirits more than its older siblings.
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Jan
15
For Super Bowl, It’s Back to Basics for Anheuser-Busch
Posted in: UncategorizedThe Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jan
14
Advertising: Dastardly, British and Brand New to the Super Bowl
Posted in: UncategorizedJaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.
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Dec
24
SFX Entertainment Enters Sponsorship Deal With Anheuser-Busch InBev
Posted in: UncategorizedAnheuser-Busch’s sponsorship could be worth $25 million next year and $35 million in 2015 as SFX’s dance festivals grow, said Benjamin E. Mogil, an analyst at Stifel Nicolaus.
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Dec
23
Advertising: Super Bowl Concerts Will Spill Well Past the Meadowlands
Posted in: UncategorizedCorporate-sponsored concerts around the big game include the Foo Fighters and the Roots, courtesy of Bud Light; Red Hot Chili Peppers, presented by CBS Radio; and John Legend and Band of Horses, put on by Citibank.
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Dec
04
Super Bowl Advertising Is Already Sold Out, Fox Executives Say
Posted in: UncategorizedConcluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.
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Dec
02
Bud Light Hires John Krasinski to Riff on ‘Hold My Beer’ Meme
Posted in: UncategorizedThe actor known for his role on “The Office” is part of a team creating YouTube clips on the popular theme of “hold my beer.”
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Nov
11
News From the Advertising Industry for the Week of Nov. 11
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Nov
04
News From the Advertising Industry for the Week of Nov. 4
Posted in: UncategorizedAccount assignments, executive appointments and miscellaneous news from advertising agencies.
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Jun
26
Advertising: Commercials With a Gay Emphasis Are Moving to Mainstream Media
Posted in: UncategorizedUntil recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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Mar
25
Advertising: Ads That Speak the Language of Social Media
Posted in: UncategorizedThe new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.
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