Hasta La Creative!

Inquiring minds want to know…why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That’s advanced thinking, especially for an ad […]

The post Droga5 Powers Up; Rest of Ad World Remains Envious appeared first on Adpulp.

Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […]

The post Don’t Listen to the Naysayers; Make Your Mark in Advertising appeared first on Adpulp.

Is your sky Carolina blue? Do you fight for The Irish? Are you a Deamon Deacon? Have you been introduced at parties as a college sports nut? If you can say yes to any of the above, here’s some good news. There’s a new college sports network with your name on it, and it’s coming […]

The post ACC Network Kicks Off On August 22nd appeared first on Adpulp.

The winds of change are blowing through the corridors of American culture, politics, and business. In the ad agency business, where the pace of change is dizzying, you either adapt or perish. In the adapt column, we have Signal Theory. After almost 50 years, Sullivan Higdon & Sink today changed its name to Signal Theory. […]

The post Sullivan Higdon & Sink Rebrands; The Food-Focused Agency Is Now Signal Theory appeared first on Adpulp.

Once upon a time in Adland there was a line that acted like a velvet rope. The line separated above-the-line TV-centric agencies from the dullards who toiled below-the-line, producing pedestrian point-of-purchase displays and other necessary but unsexy collateral. Then the digital blew the hole row of agency houses down. Today, there’s no line. Only the […]

The post You Can Make “Culture,” Or Make Your Clients Rich and Famous. You Can Also Do Both. appeared first on Adpulp.

Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […]

The post Great Account Directors Make The Business Better appeared first on Adpulp.

Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today? A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could […]

The post Senioritis or Reggaemylitis? appeared first on Adpulp.

Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion.  […]

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As a new year’s gift, Colle McVoy sent me a series of “cubespirations” to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection. Note the letterpress printing. I like this design concept. With just two words, the agency’s creative team is making a significant statement. Artists—and […]

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There’s an odor to ageism. Limburger smells better. According to Lindsay Rittenhouse at Adweek, the stench of age-based discrimination led copywriter and creative director Susan Walsh, who worked for Doner for 10 years, to file a lawsuit against the agency for age discrimination. Walsh says the only explanation she received for her termination was that […]

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