Hasta La Creative!

Some high-end hobby magazines have experienced steady circulation growth even as costs rise, and raise more revenue with special events for subscribers.

Ads by the insurers SafeAuto and Nationwide feature the cars, however unremarkable, that their owners treat like members of the family — complete with names.

Anheuser-Busch’s sponsorship could be worth $25 million next year and $35 million in 2015 as SFX’s dance festivals grow, said Benjamin E. Mogil, an analyst at Stifel Nicolaus.

Corporate-sponsored concerts around the big game include the Foo Fighters and the Roots, courtesy of Bud Light; Red Hot Chili Peppers, presented by CBS Radio; and John Legend and Band of Horses, put on by Citibank.

The comedian wrote a series of commercials for the new season of “Comedians in Cars Getting Coffee,” his Web show.

Mired in bankruptcy, Budget Travel has found ways to generate revenue through digital subscriptions on iPad, Kindle, Nook and Android devices, and from display advertising on its website.

Airbnb, an online service that connects travelers with people who want to rent out their homes, is beginning its first integrated national advertising campaign.

Zeus Jones, a consultancy specializing in digital, design, social media and content creation, is opening its new office with an executive already well known to potential tech clients.

Although the campaign is rooted in humor, the A.C.L.U. said its intent is to draw attention to a serious issue, marriage equality for gay couples.

A campaign to highlight the potential of children with learning difficulties uses famous achievers from history who are believed to have had some of the same problems.