Hasta La Creative!

At the Intercontinental Hotel today in San Francisco, the 3% Conference kicked off with a keynote by Cindy Gallop. The conference, as the title would indicate, addresses the fact that just 3% of creative directors are women. Gallop launched right into the unbalanced situation that exists in advertising agency creative departments especially, as she notes, since 90 percent of all electronics purchases are influenced by women. And that was just one of several categories given as an example.

Of most creative work that features women, Gallop said, “We are being played back through the male gaze.” In her charge to urge the industry to make the necessary changes needed to transform the workplace into one that benefits women as well as men, Gallop knocked Rachel Thomas’ Lean In Movement which, she claims, focuses more on helping women excel within existing corporate structure when what’s really needed is wholesale change in the structure that currently caters to men.

Perhaps moving towards that wholesale change, VML Chief Creative Officer Debbi Vandeven said her agency starts coaching Millennial staff early in their careers with the goal of preparing them to exit and then re-enter the workforce. And San Francisco-based Eleven has teamed with the Miami Ad School on a program which aims to get women back into the workforce after having children.

Making note of something that should have been in place long ago, 3 Percent Conference Founder Kat Gordon said female representation/diversity issues should be addressed upfront in the creative brief so there are no “where are the women/men” issues later in the process.

And in an effort to switch up the legacy of predominantly male jury members at most awards shows, the Art Directors Club’ Ignacio Oreamuno has launched a program with the goal of insuring 50/50, male/female representation on juries. Whether or not that happens, time will tell but he says most organizations, including Cannes, have agreed to talk.

Para entender o novo disco de Paul McCartney, basta olhar o título e a capa. O álbum é colorido, elétrico, pop-art, explosivo, aceso, pulsante.

Como sugere o título, “NEW” traz um Paul renovado, se reinventando como há muitos anos não fazia. Seis anos atrás, em “Memory Almost Full”, ele meditava sobre sua vida e suas conquistas em pequenas obras-primas auto-analíticas. Aqui a pegada é outra: Paul está olhando para frente, empolgado com o presente e o futuro.

“NEW” é absolutamente sobre sentir-se renovado, jovem novamente, ansioso por novos desafios. É sobre mostrar que ainda há fôlego, criatividade e tesão em fazer música.

E como se reinventar quando você tem 50 anos de carreira, foi um dos responsáveis pelo maior fenômeno musical do século XX e já passou por todos os territórios musicais desde trilhas para James Bond a Radiohead?

Bom, estamos falando de Paul McCartney. E é aí que o cenário fica interessante. O cara tem 71 anos e está fazendo pop/rock muito melhor do que muita banda nova por aí.

“NEW” é Paul de roupa nova, cheio de fôlego e esbanjando bom-humor

Mesmo com toda a idade, ele não se intimida. E até  sua voz cansada no disco é uma prova disso: com orgulho, ele mostra que isso não o atrapalha em nada e entrega um dos discos mais jovens e cheios de vida que você vai ouvir este ano. Quem esperar um outro “Band On the Run” vai se decepcionar, mas quem mergulhar de mente aberta vai descobrir uma das experiências mais interessantes da carreira de Paul McCartney.

Post originalmente publicado no Brainstorm #9
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Um grupo de amigos sai para passar o fim de semana em um chalé nas montanhas. Chegando lá, o lugar é horripilante, escuro, rodeado de maus elementos e o senso de VDM entra em alerta máximo. O que eles fazem? Se fosse em Hollywood, entrariam e teriam mortes horríveis. Já no trailer paródia “Hell No”, eles simplesmente vão embora.

Alguém chega dizendo que tem uma fita que se você assistir irá morrer em 7 dias. O que você faz? Destrói a fita; Um monstro lhe persegue pelas ruas da cidade. O que você faz? Sai correndo, em vez de ficar filmando tudo pra colocar no YouTube depois; Uma amiga – do tipo líder de torcida – lhe chama para jogar Ouija em um hospital mental abandonado no meio da noite. O que você faz? Diz não.

Essas e outras boas decisões, com personagens cheios de senso crítico, estão no divertido trailer falso acima, dirigido por Joe Nicolosi. O filme de terror mais realista já visto. Spoiler: Todos ficam vivos no final.

Post originalmente publicado no Brainstorm #9
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Commercial media owners ITV and TalkSport were among those celebrating England football team’s 2-0 victory over Poland last night, with qualification for next year’s Fifa World Cup in Brazil promising summer lifts in advertising.

The arts channel Ovation will be restored on Time Warner Cable and starting next year. Ovation said Tuesday.

Time Warner Cable dropped Ovation on Jan. 1, citing small audiences and negligible original programming dedicated to its mission, as part of an effort to combat rising programming costs. The move followed Time Warner Cable CEO Glenn Britt’s promise to cull networks that “cost too much relative to the value of the service.”

Ovation later picked up the U.S. rights to the scripted series “A Young Doctor’s Notebook,” starring Jon Hamm and Daniel Radcliffe. and won a deal to carry “The Fashion Fund,” a reality series in conjunction with Conde Nast’s Vogue. The company also created an in-house production unit, Ovation Studios.

Continue reading at AdAge.com

This week, David Gwozdz, chief executive of Mojiva, gives us a sneak peek into living the start-up life, spending much of his time in transit and in discussions with investment bankers, venture capitalists and private equity firms.

Le 8 octobre 2013 a eu lieu l’exposition 3D : Printing the Future au Science Museum de Londres. L’occasion de découvrir les dernières avancées et prouesses dans le domaine de l’impression 3D, notamment grâce à des photos de Oli Scarff. Plus d’images des projets sur le site et dans la suite de l’article.

Google Maps has made a a film based on the true story of an Indian boy who found his family using Google Earth, a quarter of a century after he was lost, and then separated from them at a railway station.

Saroo Brierley ended up in an an Indian orphanage and was subsequently adopted by an Australian family. Ever since, he had flashbacks of his town in India. As an adult, he used Google Earth to explore the area surrounding where he was lost. Eventually, he traced a path right back to his front door and his mother. His story made global headlines (you can read the full version in Vanity Fair’s article).

Unsurprisingly, Google snapped Brierley up for an ad, and he appears in this memorable and moving three-minute web film.

Continue reading at AdAge.com

If the mere idea of falling 24 miles through Earth's atmosphere weren't scary enough for you, here's some footage that shows how truly terrifying it really is.

Red Bull has released nearly 10 minutes of first-person footage from Felix Baumgartner's record-breaking jump last Oct. 15 from the edge of space to the desert of New Mexico, along with visualized data showing his altitude, speed, heart rate and G-force stress. If you can handle it, it's worth watching just for the first 90 seconds, when Baumgartner struggles through an uncontrolled spin at 800 miles per hour.

Wired explains: "A relatively mild instability beginning about 25 seconds into the jump appeared to stabilize as he accelerated towards his top speed of Mach 1.25 (844 mph). But as Baumgartner continued to fall through the very thin air, the lack of control was apparent and the spin progressed into something that looks much worse from his point of view than it did from the outside."

Using his arms to regain control, he managed to get back on track, and the rest is relatively smooth sailing. For those who want even more, check out Red Bull's full documentary on the Stratos jump.