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| THE ORIGINAL? Renault 5 « Oups, I missed the poster » – 1983 Source : Club des Directeurs Artistiques Agency : Publicis Conseil, Paris (France) |
LESS ORIGINAL Porsche 911 – 2013 Source : Adsoftheworld Agency : Fred & Farid Shanghai (China) |
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| THE ORIGINAL? Seat Ibiza – 2000 Source : Cannes Archive, Agency : Bates (Norway) |
LESS ORIGINAL Volkswagen Golf GTD – 2013 Source : CreativeCriminals Agency : Red Urban (Canada) |
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| THE ORIGINAL? Bob’s Burger « quickly delivered » – 2007 Source : Cannes Archive Agency : NBS Rio de Janeiro (Brazil) |
LESS ORIGINAL Simply Burger Delivery Express – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather Bogota (Colombia) |
| THE ORIGINAL? Charal Beef producer TV commercial – 2004 Source : Cannes SILVER LION Agency : Leo Burnett Paris (France) |
LESS ORIGINAL Skechers GoRun Superbowl TV commercial – 2013 Source : Adsoftheworld Agency : Unknown (USA) |
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| THE ORIGINAL? Karlskoga Broadband – 2008 « Buckle up » Source : Coloribus Agency : Clara (Sweden) |
THE ORIGINAL? Inline Courier – 2008 « Berlin fastest bike couriers » Source : Cannes press SHORTLIST Agency : Scholz & Friends (Germany) |
LESS ORIGINAL Brampton Transit – 2012 « It’s faster » Source : Adsoftheworld Agency : Groundzero (Canada) |
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| THE ORIGINAL? V Energy Drink – 2006 Claim : “Beware of speeding” Source : Cannes Archive Online, Agency : Saatchi & Saatchi (China) |
LESS ORIGINAL : Olympikus Running Shoes – 2010 Claim : “Hi Performance Technology” Source : Adsoftheworld, Agency : DCS Comunicações, Porto Alegre, (Brazil) |
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