We don’t gather at events for the lanyards, the lukewarm coffee, or the networking app no one remembers to download. We gather to do business. But a dangerous myth has […]
It took me about eight minutes to know that ADWEEK had to find a way to work with C2.
The gold medalist wants to bring more attention to women’s track and field.
We don’t necessarily want to hear about what’s now; we need to hear about what’s next.
We don’t necessarily want to hear about what’s now; we need to hear about what’s next.
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the…
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in…
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot created space for Cotopaxi, a smaller, Utah-based retailer known for its mission-driven strategy and colorful products. Partnering made logistical sense, since Cotopaxi already operated a store on…
LISBON, Portugal — Juan Pablo Ortega, co-founder of global payment management company Yuno, joined Adweek on Web Summit’s Startup University stage to talk about how he turned Rappi, the food delivery company he founded, into a so-called unicorn startup that’s captured a larger market in Mexico than Uber Eats. Ortega plans to replicate the success…
The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established identities. Drawing more than 16,000 attendees in the 1970s at its inception in Basel, Switzerland, Art Basel is now a global pilgrimage for hundreds of thousands of…
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs’ valuation to an estimated $320 million. Brainlabs declined to confirm the investment amount. The estimated value is according to sources familiar with the matter who spoke with Adweek anonymously. The agency’s been executing an aggressive expansion strategy, with…
The events business came roaring back in 2022, led by developments in hybrid and virtual programs, especially smaller, repeatable events. And the outlook for 2023 remains bright, according to a survey of marketing professionals across the U.S., EU and U.K. by event marketing technology firm Splash. In-person events in particular will continue to drive growth,…
As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city’s deputy mayor knows visitors’ emotions will include a mix of excitement, apprehension and curiosity. “You will ask, ‘What is happening here in Cannes?’ Many things will have changed.” Thomas Depariente, the deputy…
After two years of virtual events, Creative Week returned as both an in-person and online celebration. “It feels great because we’re really emphasizing the coming back together part,” Yash Egami, chief operating officer at The One Club, told Adweek. “‘Come Together’ is our theme, and there are a lot of people who haven’t been able…
Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In late November, I made the decision to buy a ticket to CES and booked a flight to Las Vegas. Over the last five years, CES has become an integral event…
Are you into innovation? You should be. If you are, you might enjoy Innovation Day are Cannes Lions this year.
Innovation Day, taking place Saturday, June 21, will focus on innovation and will offer a series of sessions given by speakers from a variety of backgrounds. Contagious will kick off the day with an exploration into true innovation, followed by Intel’s Kevin Sellers and Genevieve Bell who will explore the links between maker culture and the latest development projects from the technology giant.
Composer Philip Sheppard will take to the stage and use state of the art technology to spontaneously compose music alongside TED speaker and human cyborg (seriously) Neil Harbisson who will showcase the unique antenna which enables him to hear in color.
Further seminars will come from Adweek’s Jim Cooper who engages with Lori Senecal of kbs+ and Winston Binch, Co-Founder of Boulder Digital Works at the University of Colorado; MDC Partners CEO Miles Nadal who interviews Activision Publishing CEO Eric Hirshberg, examining the way in which creativity is being leveraged in the C-suite of today’s most innovative companies; Mike Bennett, Darren Savage and Michael Lee of creative agency VCCP who will discuss emotional measurement technologies; and Chris Clarke and Lorenzo Wood of DigitasLBi who will look at innovation culture and some of the projects that never quite made it, in their seminar titled ‘Tales from the Accident Factory’.
During Innovation Day, delegates will hear about a chance to win a trip to space. The video advertising platform Virool, will be offering a seat on a Virgin Galactic rocket for a space flight in 2015. Details of the competition and how to enter to win will be revealed on stage by Virool.
Speaking about Innovation Day, Philip Thomas, CEO of Cannes Lions. “Cannes Lions brings together the global creative communications industry, once a year, to the South of France. What this means is that it is a hotbed of innovation, new thinking and pioneering technology. The industry needs to continually drive forward to stay at the top of their game and by providing innovation and technology focused content, delegates can leave the Festival better equipped and brimming with inventive ideas.”
In addition, the revamped TechTalks will feature interactive demonstrations, research and new platforms. Taking place across five days, each day will be themed with its own topic: Mobile Tech; Publishing Tech; Data Tech; Video Tech; and Interactive Tech. Taking to the stage will be industry leaders from BrightRoll, Unruly, Civolution, and AppSavvy, as well as Maryse Liburdi, Founder of Pokeware and Scott Knoll, CEO of Integral Ad Science.
Speaking about his TechTalk, Scott Button, Co-Founder and CEO at Unruly says, “Cannes is advertising’s moment in the sun, a chance to celebrate the creativity that exists in our industry and the science behind successful ads. I’m really looking forward to lifting the lid on why some of the best Cannes ads of all time got watched, tracked and shared across the Open Web. In a memes meets maths session, we’ll be using our unique data set of 430 billion video views and proprietary technology to unveil how advertisers can have repeatable social video success 365 days of the year.”
The theme of innovation continues throughout the Festival, particularly through the Innovation Lions which are now in their second year. This awards category, sponsored by Intel, honors the technology and innovation which lead to the creativity. Unlike other categories at Cannes Lions, delegates are invited to watch the live judging and shortlisted presentations which take place on Tuesday 17 and Wednesday 18 June during the Festival. The Innovation Lions Awards take place on Saturday, June 21.
Cannes Lions takes place from 15-21 June in Cannes, France.
Yikes! This is rather scary. RPA is launching a campaign today for Cannes which aims to uncover the naked truth from brands and agency executives about the agency-client relationship and its impact on great creative and the bottom line.
This teaser and website will give you a sense of the “uncomfortable truths” RPA is asking top agency and brand executives to bare under cover of anonymity, in a survey conducted in partnership with USA TODAY.
During RPA’s Forum at Cannes on Wednesday, June 18 at 13:00, Tim Leake, RPA’s head of growth and innovation, and Gannett CMO Maryam Banikarim, will give the industry a wake-up call by revealing the survey results and kick-starting an honest conversation on how the industry can produce more creative advertising that impacts the bottom line through better, longer-lasting relationships. Dana Anderson, SVP of Mondelez, will moderate a Q&A, and we’ll also explore the role media companies can play in the equation.
Now the panel doesn’t sound all that different from any other run-of-the-mill Cannes panel (ok, maybe the anonymity part) but you’ve got to hand it to RPA for coming up with this in-you-face (whether you like it or not) approach to promoting the panel.
The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.
See It Be It is a program that aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.
Post-Cannes, participants are provided with a toolkit that allows them to pass on their learnings to other women in their networks. The Festival will also work with the group to produce a short documentary about how a more gender-balanced creative industry ensures better work. The film will be produced by Weber Shandwick and will be released in the summer. “We’re proud to be part of what is an important moment for our industry and a powerful experience for this impressive group of women. Our hope is that we can begin to help tackle a critically important issue in a personal and inspiring way,” says Gail Heimann, President of Weber Shandwick.
With numerous sources stating upwards of 80% of purchasing decisions are made by women, marketers would be wise to demand more female creative talent to work on their brands. Not that a man can’t create an ad targeted to women but still. Analysis carried out by Cannes Lions has found that 15% of delegates under the age of 28 are female and in creative jobs, compared to just 4% of delegates over the age of 28. This closely matches the 3% statistic of female creative directors worldwide.
See It Be It will run from Sunday 15 June to Tuesday 17 June in Cannes. The participants have been chosen from nominations put forward by agency leaders. The women are:
Nivedita Agashe, Copywriter at Taproot Mumbai; Juliana Ardila, Art Director at Leo Burnett Dubai; Biba Cabuquit, Associate Creative Director at DM9JaymeSyfu Manila; Celeste Dalairac, Creative Director at Del Campo Saatchi Buenos Aires; Stefanie DiGianvincenzo, Associate Creative Director at Wunderman London; Jenna Livingston, Copy Director at R/GA NYC; Erica Pressly, Senior Copywriter at Barbarian Group New York; Cheyney Robinson, Creative Director at SapientNitro London; Jem Robinson, Design Director at AllofUs London; Ulrike Schumann, Creative Director at Serviceplan Zürich; Angie Sun, Creative Executive at CAA Marketing Los Angeles; and Melo Xu, Creative Director at JWT Shanghai.
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