Hasta La Creative!

Sei que você já deve estar pensando como bares viram ótimos clientes e investem em publicidade nessa época do ano, certo? Mas vamos focar na ideia e na criatividade.

Estabelecimentos mundo afora tem tentado encontrar soluções para manter as pessoas afastadas do celular durante uma refeição ou chopp com os amigos. Existe a modalidade de deixar o smartphone enrolado em um guardanapo, ou oferecer descontos para quem deixar o celular desligado, ou mesmo uma aposta para fazer o usuário mais viciado pagar a conta.

Nesse conceito do Bar Salve Jorge, em São Paulo, a única maneira de deixar o copo em pé na mesa é se ele estiver apoiado em um celular. O chamado Copo Offline pode até molhar o seu aparelho, mas pelo menos evita que você fique a noite inteira olhando para a tela.

Criação da Fischer&Friends.

Post originalmente publicado no Brainstorm #9
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Over the holiday weekend I noticed that 20th Century Fox has been putting up street posters in my Manhattan neighborhood for its upcoming comedy "The Internship," the movie everyone is calling "the Google movie" because it was created with unusual cooperation from the tech giant. Now I can't leave my apartment without being reminded that it's coming out next week. Given the existing marketing barrage for "The Internship" — particularly the ad nauseam airings of TV spots for it — I'm starting to fear that any minute now the movie's stars, Vince Vaughn and Owen Wilson, will bang on my door and demand I go see their shitty movie.

Yes, I just called a movie I haven't yet seen "shitty." I mean, c'mon, have you watched the trailer? No? Scroll down to enjoy the, uh, highlights, which include a joke about fisting, a joke about bullying that morphs into a joke about child abuse, and a shot of Vaughn getting punched in the face followed by a shot of Wilson getting punched in the balls (by a guy in a wheelchair, naturally).

As my colleague Cotton Delo reported in February, Google's wholehearted embrace of the film even scored it a rare bit of homepage promotion right under the Google search box. And as Jessica Guynn and Dawn C. Chmielewski wrote in the Los Angeles Times last week,

Continue reading at AdAge.com

Platige Image is very pleased with it recent Silver CLIO win for CD Projekt RED’s Cyberpunk 2077. As they should be. It’s an epically orgasmic imagining of the new game which will be released in September.

The silver CLIO is the latest coup for Warsaw based creative shop, which recently opened a new branch in New York. Of the win, New Yotk Managing Director Julian Cdae gushed, “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there. We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”

Eu já desisti da luta diária contra minha caixa de entrada. Atualmente me sinto conformado com a derrota, pois não foi por falta de tentativa, de mudanças de atitude, de testes com dezenas de novos apps e serviços que prometem controlar a fúria dos emails recebidos.

O próprio Gmail já inventou maneiras de auxiliar nessa insalubre tarefa, como a criação de filtros, etiquetas, cores, botões, inbox prioritária, etc e tal, para tudo acabar com um “Arquivar todas as mensagens” e fim de papo.

Hoje o Google anunciou mais um jeito de nos ajudar com os emails: abas que dividem automaticamente as mensagens de acordo com o tipo. Envios de redes sociais, ofertas, atualizações e o que realmente importa ficam em áreas separadas.

Será que agora vai?

Assista ao vídeo acima, ao som de “Please Mr. Postman”, para entender como funciona. O Google também explica em gmail.com/inbox. A função será liberada aos poucos para todos os usuários.

Post originalmente publicado no Brainstorm #9
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Ah yes. Just what we all need. The ultimate wingman. Born amongst a bevy of orange-picking beauties, this mustachioed master of wingmanliness will help you “unlock the best bits in life.” Like delivering a satellite dish and a couple of hotties to an old dude and helping guys deal with clingy ex-girlfriends.

Club Orange is very well know for its use of less than fully clothed women in its ads. While this one employs the strategy, it’s quite a bit more tame that the ad they ran in 2012 which was chock full of innuendo and bikini-clad babes talking about their “bits.”

2012’s The Best Bit in the World

We’ve been hearing about this since late March, actually. But yes, though it took a while to clarify/confirm as we’ve been told that the ink took longer than usual to dry, Omnicom-owned, Minneapolis-based agency Martin|Williams has finally, officially been named agency of record for Scottsdale, AZ-based P.F. Chang’s China Bistro and its spinoff Pei Wei Asian Diner chain.

Regarding her company’s decision, P.F. Chang’s chief brand officer, Julie Elkinton, says,  “We interviewed a range of agencies across the United States and found that the team at Martin|Williams was the perfect combination of strategic thought and creative that we needed to capitalize on exciting opportunities for our two culinary brands. Their passion for our uniquely positioned restaurants was evident through the work they presented and we cannot wait to see it come to life over the next few months.”

We’re checking to see who else participated in the pitch, but in the meantime, we’ll tell you that Martin|Williams succeeds fellow Twin Cities operation, Olson, on the P.F./Pei Wei biz. Olson previously handled both advertising and PR for both brands, but as a result of the client’s decision, the duties have been split, with M|W taking on advertising and Karwoski & Courage taking over PR duties.

Update: Sources tell us that M|W beat out three other agencies in the P.F./Pei Wei pitch including Acquity Group and TM Advertising. The third agency has yet to be determined.

New Career Opportunities Daily: The best jobs in media.

We like these two new Carmichael Lynch-created commercials for Subara. One awakens a man’s inner passion to paint everything he sees. Another enables a couple to, much like Nike, say, “Let’s Do That.”

Both spots engage in a way unlike most car commercials because, well, they are less about the car and more about what the car (or, let’s be honest, any car) enables one to do.

Après avoir présenté 3D Printed Record en décembre 2012, Amanda Ghassaei a développé une technique facilitant la fabrication de disques avec « laser cutter », permettant d’utiliser des matériaux tels que le bois ou le papier pour créer des disques. A découvrir en détails dans la suite en vidéo.