President Obama asked Attorney General Eric H. Holder Jr. to scrutinize Justice Department investigations and said he was “troubled” that such inquiries could hinder reporters.
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(TrendHunter.com) If you are an adrenaline junky and have a lot of money to spend on extreme sporting equipment, you are going to go crazy over these Seabreacher diving machines. These power toys are fully enclosed…
Content marketing is expected to be a big growth area for the ad industry and Robert J. Murray, global president of iProspect, a leading digital agency, is signing up.
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What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr. Lafley was interviewed by Ad Age Editor-in-Chief Rance Crain. He shared his insights on how the company sought to slow things down, focus on the fundamentals and simplify itself. Under Mr. Lafley, P&G's sales and more than doubled its billion-dollar brands to 23 from 10.
Advertising Age Player
What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?
A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr. Lafley was interviewed by Ad Age Editor-in-Chief Rance Crain. He shared his insights on how the company sought to slow things down, focus on the fundamentals and simplify itself. Under Mr. Lafley, P&G's sales and more than doubled its billion-dollar brands to 23 from 10.
Advertising Age Player
(TrendHunter.com) These cement candle holders were inspired by the tetrapod structures along South Korean sea shores. Blogger HobbyDesign walks us through this DIY with step-by-step pictorials that are easy to follow….
Bob McDonald has stepped down as chairman-CEO of Procter & Gamble Co. to be replaced by his predecessor, A.G. Lafley. Mr. McDonald, in less than four years on the job, saw the company lose ground to key rivals and weather heavy investor criticism.
Despite investor pressure, the timing of the move, which is effective June 30, came as a surprise. Mr. McDonald and Chief Financial Officer Jon Moeller had been pointing to momentum behind the company's nearly year-old turnaround plan, most recently at a Goldman Sachs investor conference last week. While down from recent highs, the company's stock was still up 26% on the year, just behind the S&P 500.
Mr. McDonald, 59, was scheduled to speak at a P&G alumni reunion in Geneva, Switzerland, on Saturday. In an odd parallel, Mr. Lafley made an appearance at a P&G alumni reunion days after he took charge of the company for the first time, in 2000.
Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.
Advertising Agency: Ogilvy & Mather, Brazil
Creative Vice President: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Guiga Giacomo
Art Director: Guiga Giacomo
Copywriter: Brux
Advertising Agency: Sra. Rushmore, Madrid, Spain
Creative Directors: David Titos, Pablo G. Cattáneo
Photographer: Eduardo Díaz Bourgeot
If humanity is to have a future then we the people have no choice but to take on and beat back the mega-corporations who currently control just about every aspect of life on this planet. We have to tactfully, masterfully, relentlessly learn how to bend them to our will and, if necessary, kill some of them off. Until we, The People, set the bar by wiping a criminal corporation out of existence, then there will be no justice and the corporations will only continue to act with impunity. And so our strategic imperative post-Occupy is to wield our coordinated energy – our movement’s ability to have simultaneous protests in far-flung locales – to bring down a transnational capitalist firm. One bastard at a time.
At Adbusters, we think that from an operational perspective Goldman Sachs makes a perfect, first target. And today’s protests outside Goldman Sachs offices in New York City and Los Angeles offer a flicker of a hope, that another of those rare global A-ha moments might be just over the horizon … one when we the people will suddenly wake up to our own power, learn to harness the raw creativity and leaderless horizontalism and send a powerful chilling message to criminal CEOs like Lloyd Blankfein – that from now on they will pay a heavy price for any betrayal of the public trust.
But there’s a whole list of corporate criminals that warrant our heat. We call these the Dirty Dozen. One of the world’s worst offenders is the GMO crazed Monsanto Corporation and its sneering CEO, Hugh Grant, who poison our food supply and ravage the land with their frankenfood.
Monsanto has been removed and banned from Austria, Bulgaria, Germany, Greece, Hungary, Ireland, Japan, Luxembourg, Madeira, New Zealand, Peru, South Australia, Russia, France and Switzerland. Why not yet in America? Canada? England? Australia? Spain? Mexico, and the rest?
On Saturday, join us in cities across the world as we focus our collective energy against Monsanto, a target all of humanity can agree deserves to be taken out.
Read more on Adbusters.org
We changed the price of supermarket shopping for calories and show how to burn them.
Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Lucas Bressan
Copywriters: Giulio Beloto, João Guilherme Ferreira
(TrendHunter.com) Since most gamer rooms aren’t properly outfitted with proper video game illustration designs in their households, this list will provide them with possible designs they could post in their…
Suivant actuellement un cursus de photographie au sein de la Rhode Island School of Design, l’artiste coréenne Ji Yeo a décidé de montrer avec cette série « The Beauty Recovery Room » l’envers du décor de la chirurgie esthétique, pratique courante chez les femmes en Corée du sud.
Mondelez International has shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.
“JWT will no longer be the global agency of record moving forward,” a Mondelez spokeswoman confirmed Thursday in an email. “We informed JWT that we were moving the European Halls business to W&K, effective immediately. When we did so, we also shared that our future plans were to also move the remainder of the Halls global business.”
The WPP agency was terminated Tuesday in its London office. After being asked to work on Halls in other markets despite the eventual move of the entire account before the end of 2013, JWT resigned the rest of the business. It's the latest indicator of the expanding divide between the marketer and agency, and spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009. JWT recently lost the Philadelphia cream cheese account in Europe to BBH, and it is defending its Jacobs coffee account in Europe in a review. Those accounts represent combined revenue of between $5 million and $10 million to JWT.
Google is likely to face a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.
FTC investigators are examining whether Google is using its position in U.S. display ads — a $17.7 billion industry that includes the sale of banner ads on websites — to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said. Google has been drawing regulatory scrutiny around the world as it bolsters its market share of digital advertising.
Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.
FTC investigators are examining whether Google is using its position in U.S. display ads — a $17.7 billion industry that includes the sale of banner ads on websites — to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said. Google has been drawing regulatory scrutiny around the world as it bolsters its market share of digital advertising.
McDonald’s CEO Don Thompson delivered a pointed retort to critics at the chain’s annual shareholders meeting Thursday morning: “The way you describe us is not who we are.”
Mr. Thompson was responding to critics who say the chain markets unfairly to kids and exploits children of color in its marketing. Corporate Accountability International, a consumer advocacy group that routinely criticizes McDonald’s for marketing to kids, was on hand at the meeting to confront the company about its marketing and issue a proposal. Like last year, CAI brought a proposal up for vote that would call on the company to issue a report assessing the chain’s impact on public health. And like last year, it was struck down, this time with 6.3% of shareholders voting for the proposal.
After Mr. Thompson was asked by a CAI representative when the company will stop targeting kids and undermining childrens’ health, he said: “The way you describe us is not who we are.”
(TrendHunter.com) The Adventure Time characters get digitally sculpted into real-life depictions by digital artist Thomas Lishman.
The quirky characters of the comedy cartoon show are brought to life in great detail….
The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their bleakest. But now, Jell-O is here to help. The Kraft Foods brand and agency Crispin Porter + Bogusky are trying to hijack #FML and make it stand for "Fun My Life" (rather than doing something else to your life). Between now and June 14, everyone who tweets the #FML hashtag is entered into a pool, from which a certain number will win "Fun My Life" prize packs "specially created to get their life back on track." You can follow along at jelloFML.com, which also shows how the brand is tweeting at #FML-ers.
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Kevin Jamieson, criador do Beer Mapper, teve essa ideia depois de ter bebido uma das melhores cervejas de sua vida, sem lembrar o nome no dia seguinte. Para encontrar a tal cerveja, Jamieson voltou ao bar e a descreveu para o bartender que, de 40 tipos, conseguiu reduzir para 6 cervejas que mais se assemelhavam à descrição. Depois de prová-las, ele finalmente encontrou.
“A única forma de encontrar 6 cervejas em 40 é fazer com que cada pergunta descritiva elimine possibilidades, o que em uma estrutura simples de mapeamento não funcionaria.” – Kevin Jamieson
Para conseguir mapear esse universo, Jamieson criou algorítmos analíticos que se movimentam pelo espaço, de forma a organizar os traços de uma cerveja em seis dimensões simultâneas, a partir de descrições bem específicas – desde leigas como “frutada” ou “amarga” (retiradas de resenhas online) até informações científicas de componentes como o malte.
Assim, a partir da proximidade de todos estes pontos de diferentes dados, o aplicativo pode “ver” relações complexas entre as cervejas com base numa variedade de critérios interligados.
De fato, somos deixados com uma ferramenta muito útil. Não só podemos compreender, talvez pela primeira vez, como cada componente interfere na composição e no gosto da cerveja, mas também conseguimos enxergar como tais marcas e tipos dentro desse universo se relacionam entre si por pura proximidade.
Funcionando como um simulador espacial, o infográfico mostra um universo de 200 mil cervejas que só o computador antes conseguia ver.
Post originalmente publicado no Brainstorm #9
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