AfroReggae: Electric Pee

Advertising Agency: JWT, Sao Paulo, Brazil
CCO: Ricardo John
Creative Director: Erick Rosa, Ricardo John
Copywriterr: Erick Mendonça, Lucas Tristão
Art Director: Brunno Cortez, Robison Mattei
Head Of Art: Fabio Simões
Planning: Fernand Alphen
Account Supervisor: Stefano Paduan
Advertiser Supervisor: José Junior, Roberta Brunharo, Fernando Medeiros
RTV: Marcia Lacaze, Fafá Oliveira
Production Company: Bando
Producer: Rodrigo Alberini, Flavio Schaefer
Tecnology: Biz&Sys

Samsung: May the fourth be with you

In honour of May the Fourth, Cheil Canada developed this online viral video to illustrate the Samsung Galaxy S4’s Air View feature. The video was shared via Samsung’s Social Media channels.

Advertising Agency: Cheil Canada, Toronto, Canada
Creative Director: Jason Partridge
Associate Creative Director: Helene Larochelle
Copywriter: Scott Lew
Director: Fergus Lowrey
Production Studio: Studio M
Published: May 2013

Nissan: 1-2, 4-5, 5-6

“Nissan’s smooth automatic transmission.”

Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Art Director: Ary Nogueira
Copywriter: Igor Cabó
Illustrator: Ary Nogueira

Amazon Uses Feedback to Order Five TV Shows

The company says it used customer feedback in choosing five shows for its Amazon Prime service.

    

May’s News Lifts CNN and Fox, but Sinks MSNBC

The freeing of three women in Cleveland and the Oklahoma tornado brought viewers to only two of the three main cable news channels.

    

@Marcelod2Real abre uma rede social

Enquanto todo mundo segue com idéias digitais, Marcelo D2 apostou no que (antigamente) era a rede social mais seguida por amantes de música e discos: uma loja.

Para divulgar seu novo trabalho, D2 abriu uma pop-up store na Galeria Ouro Fino em São Paulo. Uma maneira de se aproximar dos fãs, socializar, falar de música, divulgar o novo disco, vender todo tipo de merch e ainda poder tirar uma onda no final do dia, com happy hours regados a DJs e amigos.

Uma iniciativa simples, diferente e ainda mantém o respeito.

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Newsweek Is Put Up for Sale

An internal memo widely circulated on the Internet disclosed plans to sell the magazine and focus on The Daily Beast.

    

Pussy Riot Keeps Kicking

Can feisty dissidents gain ground in a gutless America?


NATALIA KOLESNIKOVA/AFP

Pussy Rioter, Maria Alyokhina went on a hunger strike to protest being denied attendance at her own parole hearing. She was transferred to a prison hospital last week due to her condition. But despite it all, she’s upbeat and determined to carry on the struggle. She can be found reading, writing and creating from her hospital bed. Alyokhina along with her partner in crime (literally), Nadezhda Tolokonniva, plan to continue protesting from within prison and long after.

Alyokhina was refused early release after prosecutors said she still hadn’t truly repented of her crime and had been regularly violating prison rules (what a badass!). She maintains assertively and defiantely that she will only end her hunger strike when the prison relaxes its security regime.

For Nadezhda “Nadya” Tolokonnikova, “the parole hearing means nothing,” she said. “In our case, the government wants us to recognise our guilt, which of course we won’t do. I submitted the parole documents to show that they cannot break a person.”

When asked if she had begun to consider what life would be like after prison, Tolokonnikova said: “My life isn’t going to change – there will be new key components because of the experience I’ve gathered here. The vectors of politics and art will continue the same.”

“I try to use all my time constructively – productively, creatively. I’m trying to learn how to relate to all this with interest, and I think I am achieving it,” Tolokonnikova said. “If your mood is bad, then time goes slow. If you learn to live paying attention to life and valuing it, even here, then time isn’t lost. That’s my main task: to make it so that the time they tried to take from me isn’t lost. And I think I am successful.”

The desire to continue Pussy Riot’s blend of art, music and protest still burns strong. Though they are now stuck under the stern, ever-watchful eye of Russia’s security services, and are accordingly unable to organize anything thus far, they still express a commitment to continue fighting against Putin’s regime – no matter what.

Meanwhile, in America, fear of going to jail holds a lot of activists back. Not that winning brownie points amongst comrades for getting hand-cuffed is the point, but the question is why is there no Pussy Riot equivalent in America? Where are the artists taking advantage of their position in the spotlight, putting their ass on the line, and having the guts to really say what they feel and speak up … against Obama’s false promises, the Monsanto take-over, Guantanamo Bay, climate change, anything?

The Pussy Rioters have guts. Gall. Brains. Passion. It’s not that the USA is lacking artists with inflamed hearts, savvy minds or impassioned souls, but that they haven’t come out of the closet, imprisoned by their own cowardice, laziness or complacency in America’s system, which comforts and sedates its citizens even as it declines.

Russia’s got Nadezhda Tolokonnikova, Maria Alyokhina and Yekaterina Samutsevich … and all we’ve got is Bono (but not even, since he’s Irish). Is revolutionary art dead in America?

Read more on Adbusters.org

No Hard Feelings, as Ratner Gives $1 Million to Academy Museum

His donation to a planned movie museum comes after his unceremonious exit as the producer of the Academy Awards in 2011.

    

Diller: Once Aereo Gets Big We’ll Start Investing In Original Content


Aereo has stirred plenty of ire among U.S. TV broadcasters for pulling their over-the-air signals and providing it to subscribers for a fee. 

But it's about to get worse. Aereo's main backer, IAC chief Barry Diller, said the startup will get into original content once it reaches meaningful scale, around 10 to 15 million households.

Mr. Diller said Aereo is planning to roll out the service to 22 cities in the next six to eight months in addition to New York and Boston. With that many households paying $8 a month, Aereo can start investing in its own content, according to Mr. Diller. "We will have a billing relationship with those homes and can make our own programming," he said during an on-stage interview at All Things D's tech conference in Rancho Palos Verdes, Calif.

Continue reading at AdAge.com

After Nissan Yanks Ads, Facebook Acknowledges Failure on Hate-Speech


Nissan U.K. earlier today pulled advertisements from Facebook because of offensive content on the social media site. Facebook later acknowledged in a blog post that its "systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate."

Facebook has been facing pressure from feminist groups to ban pages that glorify violence against women, The New York Times reported Tuesday. The activists, led by Women, Action and the Media and The Everyday Sexism Project, have sent more than 5,000 e-mails to Facebook's advertisers and 60,000 Tweets against the ads

The automaker, along with more than a dozen smaller companies, has stopped all advertisements until Facebook can guarantee that Nissan ads will not appear on pages with offensive content, Nissan spokesman David Reuter said.

Continue reading at AdAge.com

75 Manly Kitchen Gifts – From Golf-Inspired Utensils to Luxury Lumber Blades (TOPLIST)

(TrendHunter.com) Father’s Day is approaching and if your dad likes to spend his spare time cooking, these manly kitchen gifts are exactly what you need.

Whether your dad is the kind of guy who tediously prepares…

Coca-Cola lança latinha de refrigerante dividida ao meio

A Coca-Cola já fez vending machine de tudo quanto é jeito como maneiras de compartilhar o refrigerante. Tem a que pede abraço, a magrinha, a que une países, uma com missão James Bond, a que dá refrigerante pra quem cantar ou dançar, por exemplo.

Agora a marca inventou a lata para dividir. Tão simples quanto isso. A embalagem é dividida ao meio, para você dar uma metade para alguém.

Criação da Ogilvy Paris.

Coca-Cola Sharing Can
Coca-Cola Sharing Can

Brainstorm9Post originalmente publicado no Brainstorm #9
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Humorous Couples Pillowcases – These Adorable His and Hers Pillowcases are Fun and Stylish (GALLERY)

(TrendHunter.com) Couples with a great sense of humor will really appreciate these his and hers pillowcases. The My Side/ Your Side pillowcase collection is both cute and funny. Bed-hogs will really appreciate the…

Dance Dictionary da Puma traduz palavras em movimentos de dança

Em nova campanha para fragrâncias Sync, Puma está propondo uma forma inusitada de se expressar digitalmente, com movimentos de dança no lugar de palavras.

A marca, em parceria com a Grey London, desenvolveu uma plataforma interativa, o Dance Dictionary, onde os usuários podem se comunicar uns com os outros convertendo frases em movimentos de danças.

“Don’t say it, move it.”

Frases como “Você quer ser minha namorada?” ou “Segundas-feiras me fazem querer gritar” são traduzidas em séries de gestos coreografados por grandes dançarinos do mundo, incluindo Storyboard P, King Charles, PacMan, Ron Myles AKA Prime Tyme, entre outros.

A campanha é compartilhável tanto online quanto offline. Não é difícil de imaginar jovens praticando e se comunicando com estes movimentos.

Cada palavra é um movimento diferente, e algumas até são intercambiáveis ??nas frases (por exemplo, trocar ‘ser’ para ‘retweet’ e ‘namorada’ por ‘gato’ por diversão), resultando em mais de 10 mil combinações diferentes.

Além de tudo isso poder ser compartilhado nas redes sociais, o Dance Dictionary foi criado para ser um inventário para qualquer jovem que queira aprender passos de dança freestyle e, claro, se expressar do seu próprio jeito.

Palavras como “love” e “heart” são ensinadas em seus próprios vídeos, incorporando definições com demonstrações fáceis de acompanhar.

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Em parceria com a Dancehall e o produtor Dre Skull, ainda foi criada uma música original chamada “First Time“, lançada antes da campanha com um vídeo dirigido por Daniel Wolf.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Facebook lança perfis e páginas verificadas

Depois do Twitter e até do Google+, o Facebook finalmente lançou o recurso de páginas e perfis verificados.

O ícone de “Verified Pages” – um círculo azul – será distribuído apenas proativamente pela rede social em perfis de figuras públicas, celebridades, entidades governamentais, marcas e páginas de grande audiência. Os usuários não podem solicitar a verificação, segundo o próprio Facebook.

Além de garantir a veracidade dos perfis, contas verificadas tem objetivo estratégico: atrair mais personalidades para a rede social, interessadas em desenvolver conteúdo e ferramentas para seu público.

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Fox Starts Securing Upfront Ad Commitments


Fox and ABC have started to secure ad commitments as part of this year's upfront negotiations, according to media buyers and people close to the networks.

Fox has already started doing business with some movie studios, among others, according to the person.

Fox has been an early mover in recent years, especially among movie studios and auto makers, partly because of its appeal to hard-to-reach younger male audiences, according to one media buyer.

Continue reading at AdAge.com

Guinness World Records’ New Campaign Breaks Lots of Records


BBDO New York has a new client, and it's a fun one: Guinness World Records. Because setting world records is often not something the average man on the street can aspire to, for a new campaign, the agency decided to make an out-of-home set that ended up breaking some records themselves, or encouraging passers-by to do so. The agency wanted to show that records are all around you, just waiting to be set.

There was one poster that invited you to break the world record for staring at something. According to the board, an "observer" was on hand to make sure participants didn't look away during their turn, or check their phones. There's also "the heaviest poster ever," (on a 6-ton rock in a park) and "the smallest poster ever" — printed in 0.8 point copy — that needed a magnifying glass to view. Check them all out in the slideshow.

For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

Campbell’s Soup Adds GSD&M, Taxi to Agency Roster


Campbell Soup Co. is expanding its agency roster to include smaller agencies which will be tasked to handle new products such as microwavable soup pouches and the company's growing line of dinner sauces.

The marketer will retain WPP's Y&R and Omnicom Group's BBDO as its lead agencies on established brands such as its core soups and Pepperidge Farm cookies, crackers and chips. But it is shifting smaller accounts out of those shops to two sibling agencies, WPP's Taxi in Toronto and Omnicom's GSD&M in Austin.

The agencies either declined to comment or couldn't be immediately reached. Campbell's says the moves aren't about cracks in its relationships with established agencies, but rather a marketing strategy that will put special focus on products that emerge from the packaged goods giant's innovation pipeline — a priority of CEO Denise Morrison, who took the reins in late 2011.

Continue reading at AdAge.com

Facebook Isn’t Giving Up on ‘Home’ Despite Slow Sales


COO Sheryl Sandberg said Facebook will continue to phone "Home."

She acknowledged the mobile app hasn't been the success that Facebook hoped after it was unveiled with much fanfare in April, but vowed to continue to improve it.

"Do you consider it a success?" asked Kara Swisher at All Things D's tech conference in Rancho Palos Verdes, Calif. "We consider it very early," Ms. Sandberg replied.

Continue reading at AdAge.com