Advertising Jobs: Apartment Therapy, Lipman Hearne, JWT Action

This week, Apartment Therapy is hiring a digital account executive, while Lipman Hearne needs a media supervisor. JWT Action is seeking a digital media planner, and Decision Counsel is on the hunt for a project manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Kaspersky Lab: Kaspersky Pure

Advertising Agency: Trunk, London, United Kingdom

After 16 Years of Agency Life, Copywriter’s First Solo Ad Is an Instant Hit

When longtime Richards Group copywriter Matt Bull finished his first highly visible solo gig in Dallas this week, it felt like a pretty big deal to him. And apparently Redditors agreed, giving his billboard for the local Chicken Scratch restaurant a massive boost in publicity by voting it to the site's front page on Wednesday. Part of the appeal was the creepy, counterintuitive tone of the board, which highlights Chicken Scratch's location "between some trailers and a condemned motel." But another key to Bull's success was his clear excitement at creating something on his own after a lengthy stint in agency life. "After 16 years, I quit my ad agency job to work for myself and spend more time with my family," he wrote in his Reddit post. "Thought I'd share my first solo ad with you guys—for a great local restaurant. I've worked with much bigger budgets in every media imaginable, but I've never been more proud of the outcome than this." Created with illustrator Elliott Park, the R. Crumb-esque billboard has quickly launched Bull and his one-man shop, The Department of Persuasion, into the public eye. We caught up with him for a quick Q&A about the story behind this odd bit of outdoor.

How did you get connected with this gig?
Chicken Scratch is in Oak Cliff, which is a pretty tight-knit neighborhood in Dallas. The owners traded a party for an outdoor placement with CBS and needed something to put up. They wanted to work with someone locally, and another neighbor I'd done some work for recommended me. That was all there was to it.

How much direction did they give you?
The initial direction was only, "We're thinking we want something kind of Church of the SubGenius." Which I can honestly say I've never ever heard from a client. In retrospect that was probably them vetting me, to see if I was on the same wavelength. Then later the co-owner, Christopher, was talking about the challenging sell the restaurant has and said, "I mean, we're between a trailer park and a condemned motel!" And I thought, "That would make a pretty great ad, actually."

Were they (or you) concerned about the general creepiness of it?
Not in the slightest. In fact, the only feedback they made when looking at pencils was, "Can we make the guy creepier?"

How about the fact that you don't show the address?
Nah, no concerns. They didn't even ask for it. I've done a lot of outdoor and had given them the basic ad agency party line on what to expect from outdoor. This one was already on the crowded side, and everyone has a smartphone anyway.

What's your take on the Reddit response? Did you ever expect it would blow up the way it has?
I'm genuinely shocked. I only did it on a whim. I expected, like most of my posts there, that it would get swiftly downvoted into oblivion. How much time have you spent there? They hate ads more than they hate organized religion. I imagine there are entire nu-marketing shops packed with interns leading deeply frustrated lives chasing the front page of Reddit for global brands. That we did it for a fried chicken biscuit sandwich place is gratifying.

The best part of the comments is all the ad-strategy criticism. I think because everyone's grown up assaulted by ads from day one on the planet, they end up a) feeling like they're experts by virtue of passive experience and b) carrying a lot of low level resentment around over having no say in being forced into becoming an audience for thousands of pitches a day. Which they then work out on a billboard for a one-off chicken place. But overall, they really seemed to love it.

For more on Matt Bull and to see his previous work, visit DepartmentOfPersuasion.com.

    

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook’s


Facebook waited until after its public offering to go after the digital ad dollars tied up in display retargeting with last summer’s launch of Facebook Exchange (FBX). Twitter, reportedly planning an IPO for early next year, looks to follow suit — but perhaps in a different order.

The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.

It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

Continue reading at AdAge.com

Tourisme Montreal Involves Audience with #MTLMoments Campaign

A city’s own tourist site is rarely the most relevant resource for newcomers and tourists. More often, individual bloggers and independent publications have the up-to-date, insider information, presented in a format that doesn’t appear as if it were constructed in 1998. But, with the help of agencies Sid Lee and Touché PHD, the city of Montreal is working to be their own best digital brand-builder, hopefully setting the tone for a string of cities.

Tourisme Montreal’s campaign asks visitors and residents to be “destination ambassadors” by using the hashtag #MTLMOMENTS when they Instagram their time in the city. Montreal moments will then be showcased on Tourisme Montreal’s bilingual blog, Vivez MTL/MTL Buzz. It’s also mobile and tablet compatible. All in all, the blog is a stylish relief from Tourisme Montreal’s previous staid, basic slideshow site. Hopefully they eventually convert altogether, because more than any tourist board’s recommendations, it’s the people that define a place.

New Career Opportunities Daily: The best jobs in media.

New York Times Is Said to Consider More Sponsored Stories


The New York Times Co., looking to imitate the business models used by startups such as BuzzFeed, is considering letting advertisers sponsor more stories on its website, two people with knowledge of the situation said.

In a series of meetings with senior sales and editorial staff last month, Chairman Arthur Sulzberger and CEO Mark Thompson discussed the idea of offering bigger sponsorship opportunities to advertisers, said the people, who asked not to be named because the talks were private. Outside executives such as BuzzFeed CEO Jonah Peretti were brought in to talk about creating successful “native ads,” which often take the form of sponsored stories.

The 161-year-old publisher is seeking new sources of revenue after 10 straight quarters of declining newspaper ad sales. Annual ad revenue has been cut almost in half to $711.8 million last year from $1.27 billion in 2006, before the recession and a proliferation of mobile devices crippled the newspaper industry.

Continue reading at AdAge.com

Net2TV Brings TV’s Traditional Business Model to Its Web Video Service


What if the future of TV looks like its past and present?

Startup Net2TV provides a free TV service by knitting together web video from sources like CBS Interactive's Chow.com and Discovery's Revision3 to create a sit-back, TV-like viewing experience. Now it's also borrowing old TV's business model: the 30-second commercial break.

“Using those video elements as building blocks, we create a show that creates commercial breaks,” said Net2TV’s senior-VP Jim Monroe.

Continue reading at AdAge.com

Freakonomics author Steven Levitt compares marketers to the Gestapo

Steven Levitt, the author of ‘Freakonomics’, has compared the role of the marketer to the Gestapo secret police of Nazi Germany and believes marketing struggles to be “authentic”.

Museum of the Moving Image

Présentée au Museum of the Moving Image à New York, Sonos Playground Deconstructed est une installation qui permet aux visiteurs de sélectionner n’importe quelle chanson depuis un iPad relié à Spotify pour ensuite admirer une visualisation de la musique projetée sur les murs. Une création très réussie signée Aramique.

PrimeLocation to sponsor ECB venues for The Ashes

Zoopla has signed a sponsorship deal with the English Cricket Board (ECB) for its PrimeLocation.com brand to become the official ground partner for this summer’s test matches.

Carling launches £10m campaign with ‘refreshingly perfect’ strapline

Carling has launched a £9.6m ad campaign with an updated strapline and with the catchphrase, “It’s good…but it’s not quite Carling”.

Norton Leaving BBDO Atlanta

We’ve received confirmation from the BBDO camp that Cabot Norton, who’s spent the last three years at said agency’s Atlanta office and most recently served as its SVP/executive creative director, is leaving as of tomorrow. No other word on what’s next for Norton or BBDO ATL, but sources are telling us that the creative exec wants to return to New York.  After all, Norton spent well over a decade at BBDO’s Big Apple hub, working his way up from copywriter to creative director on accounts ranging from FedEx to AT&T.

If you recall, Norton was part of a trio of creative leaders at BBDO Atlanta–the other two being Heather Gorman and Jeff Spillanewho succeeded outgoing CCO Bobby Pearce a year ago. BBDO and Spillane/Gorman parted ways late last year and the pair is now based in NYC.  We’ll fill in the blanks when we hear more.

New Career Opportunities Daily: The best jobs in media.

DIY Hex Nut Jewelry – Take a Trip to the Hardware Store for This DIY Bracelet Pictorial (GALLERY)

(TrendHunter.com) This DIY bracelet pictorial proves that nuts and bolts don’t always have to stay in the toolbox. This hex nut diamond design is simple yet bold; the hex nuts used add an intriguing texture…

Ministry of Sound signs first product placement for Towie

Ministry of Sound’s upcoming album Marabella Sessions is to feature in two special episodes of ‘The Only Way is Essex’, making it the first brand to have a paid-for placement on the show.

Memo Randoms: consertando o mundo, um memorando por vez

Jason Frazen se define como um “solucionador”, ou seja, um empreendedor independente na área de design e um criativo dedicado a solucionar problemas. E talvez um dos problema mais corriqueiros de nossa época seja a etiqueta no ambiente de trabalho, assunto que acabou sendo transformado na série Memo Randoms, que se propõe a consertar o mundo, um memorando por vez.

Basicamente, estes memorandos vão muito além de lembrar às pessoas da importância de se dizer bom dia, por favor e obrigado, para chegar a questões como a responsabilidade de cada um sobre o uso de suas próprias ferramentas e que perguntas claras são o caminho mais curto para respostas claras. E isso é só o começo da conversa.

A ideia de Jason é criar 77 pôsteres com frases que lembrem os profissionais sobre coisas simples do dia a dia no trabalho, mas que geralmente passam batidas, como:

“Emoticons não substituem emoções de verdade.”

É por isso que é importante que todos se lembrem de expressar como se sentem também no mundo real, e que todos nós, seres humanos, apreciamos sorrisos genuínos.

“Responder a todos é para ser usado somente em emergências.”

Isso significa que 1/3 nunca irá abrir, 1/3 nunca irá ler e 1/3 irá responder. Será que é isso o que você quer?

“O horário em que uma reunião está marcada é quando ela começa.”

Ou seja: se você precisa preparar seu notebook e abrir sua apresentação, faça isso antes que a reunião conversa.

Além dos exemplos acima, separamos algumas imagens abaixo. Para ver a galeria original, basta clicar aqui.

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Invisible man walking his dog / Laisse… béton!

invisible2001 invisible2013
THE ORIGINAL? 
TV3 « The invisible man » – 2001
Source : Cannes SILVER LION
Agency : Colenso BBDO (New Zealand)
LESS ORIGINAL
+Kota Pet Rescue Program – 2013
Check out the video here > LaReclame
Agency : Young & Rubicam (Mexico)

The Wrath of Cannes Returns, Now with Kickstarter-Aided Beer Battle

After taking a year off to just party down and not award its time-honored head-up-ass trophy to anyone, New York-based agency Woods Witt Dealy & Sons has resurrected its annual Cannes-tidote dubbed The Wrath of Cannes. Judging returns on the 2013 go-around, which will take place on June 20 in the Big Apple (location TBD) while the majority of the industry indulges in French Riviera revelry. Meanwhile, this year’s Wrath is all about one thing: beer. WWD&S has concocted its own brew brand called Wrath of Cannes Bitter Ale, and while they have a recipe, a label design (see below) and a brewer in tow, the agency needs some monetary flow to actually realize its booze-soaked dreams.

 

And so, channeling the spirits of Zach Braff, Kristen Bell and many others before them, WWD&S wants to go the crowdfunding route via Kickstarter, and to do so, they’re giving potential Wrath entrants a simple brief. To break it down, you can download this brief (.pdf), show up to the party early and get free beer, have your ideas judged, perhaps get friends to donate….and drink more beer. The rest of the info is here. Stay thirsty, my friends.

New Career Opportunities Daily: The best jobs in media.

Rashbass to leave The Economist for Thomson Reuters position

Andrew Rashbass, the chief executive of The Economist Group, is leaving the business after 15 years to take a newly created news and media business leadership role at Thomson Reuters.

Flynt & Orelsan – Mon Pote

Après le clip Fuya pour C2C primé aux Victoires de la Musique, le réalisateur Francis Cutter revient avec Flynt et Orelsan pour « Mon Pote ». L’idée du clip est de rendre hommage aux classiques du cinéma grâce à des incrustations de talent sur 20 films tels que Pulp Fiction, Retour vers le Futur, La Haine ou Fight Club.

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Project Worldwide Expands With Launch of Shopper Marketing Agency


The Project Worldwide network of agencies — which bills itself a new-school ad holding firm– is continuing to expand rapidly. The latest addition to the Project family is a new shopper marketing firm dubbed Shoptology.

It's being helmed by Charlie Anderson, former North American CEO of Saatchi & Saatchi X, who in his prior position worked with Procter & Gamble, Walmart, Wendy's, Diageo, Elizabeth Arden and PepsiCo.

That last client is going to follow Mr. Anderson to the Dallas-based agency as Shoptology's inaugural client. Shoptology will be doing work for the Pepsi Lipton Partnership.

Continue reading at AdAge.com