Hasta La Creative!

Em uma cultura imersa na tecnologia, de certa forma o aplicativo Instagram consegue reviver o espírito aventureiro daqueles que estão constantemente buscando ângulos inusitados, momentos cara a cara, emoções genuínas e relacionamentos reais para compartilhar com o mundo.

Como algo tão digital pode, de fato, tirar as pessoas de frente de suas telas, indo em direção ao mundo analógico?

Inicialmente concebido como um trailer falso para um projeto de estudos na Universidade do Texas e agora lançado recentemente como um curta-metragem, Instagram Is é uma criação do diretor Paul Tellefsen, que busca captar um novo olhar sobre aqueles que tem o Instagram como mais do que aplicativo e rede social preferida.

Paul Tellefsen viajou durante meses pelos EUA e trouxe como resultado um documentário de 25 minutos que explora a comunidade e os relacionamentos alimentados pela plataforma ubíqua que é o Instagram, e o que suas fotos e a rede criada em volta delas significam para eles.

Alguns dos usuários documentados são Allison Anderson, Kyle Steed e Brenton Little que, donos de algumas das maiores e mais seguidas contas, discutem como o aplicativo mudou suas vidas.

Instagram Is mostra que o aplicativo é muitas coisas: um app de fotografia, uma rede social, uma forma de se expressar e até uma dor de cabeça para alguns fotógrafos profissionais nostálgicos e pouco animados com estes novos conceitos.

Mas, acima de tudo, o documentárip consegue mostrar que, para a maioria de seus usuários, o Instagram é uma comunidade que vive além das telas e cliques.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Smartphone users are now the majority among people with mobile phones.

More than 50% of U.S. mobile phone users are now smartphone users, according to a new report by research firm eMarketer (full charts below). The scales officially tipped last year, as smartphone market share among mobile phone users increased 11 percentage points from the year before —  to 50.1% in 2012 from 39.1% in 2011.

Norway, Sweden, the U.K., South Korea and Australia also passed the 50% threshold in 2012, and six more countries (Canada, Denmark, the Netherlands and Finland) are projected to reach that milestone sometime in 2013.

Continue reading at AdAge.com

Or has it already begun?

“World War One, we are told, began with the shooting of an Archduke. Within four years, eight million men were dead. It was a clash of empires, fought over coalfields and colonies, there was no good side, despite what the chaplains on both sides said. The men and boys from a hundred thousand villages were poured into the grinder because they were available, the surplus harvest of empire.”

“The Second World War arose from the injustice of the first. Poverty and shame drove people to Fascism. This time the whole planet was a battlefield. 40 million died.”

“The Cold War that followed hung in the balance through thirty years of nuclear threat, which we carefully and gradually stepped back from. We are learning.”

“The Third World War will not be fought with guns. It’s the battle for the earth, not its ownership this time, but its existence. Who would have thought that of all the shortages our profligate living would lead to, it would be the very coolness and calmness of our planet’s skies. ”

“Today unprecedented storms, droughts, fires, floods and famines, have begun to stalk the earth. Both the Russian, and American wheat crops have failed in two consecutive years. (The Arab Spring was driven not by democracy but by hunger – food prices worldwide have doubled, and the poor are the ones who take the brunt). Farmers are right now walking off West Australian wheat farms through endless drought. There is a single cause to all of this; atmospheric carbon is now higher than for millions of years. We have passed the safe point of 350 ppm, at which temperature growth can be contained, and are headed for 400 and beyond – there isn’t an upper limit. The result is that the radiative cooling power of the atmosphere is being lost. ”

“ It’s called “greenhouse” for a reason. Shut the doors on a greenhouse, let it broil in the sun, and you will know what that means.”

“ Every season brings its dangers now; the TV news is like a disaster movie. And fortunately, finally, people are starting to wake up. ”

“A conflict of massive proportions has already begun. Fossil fuel industries are the most powerful industries in the world, and they aren’t going to be stopped by legislation or negotiation, at least, not in time. So we need a new, different kind of war.”

“The Third World War will be fought not with guns, but with people putting their finances, their energies, their arguments, their boycotts, and probably their bodies in the way of the coal trains and ships and the mines that feed them. It will be a war of the little against the big. Big Coal, Big Oil, Big Food, and Big Media. All have grown fat while we fed at their table. Not realizing the cost of our holidays in Bali, our kid’s school trips to Paris, our commutes to football matches interstate or jobs two thousand miles from home. Our tank-like cars and airconditioned McMansions broiling in the sun. Our agriculture that is nothing more than oil turned into fertilizer turned into food. ”

“ Its such a revolutionary moment. Everything that anyone cares about – animals, wilderness, farming, refugees, peace, safety, freedom from terrorism, health, culture, heritage, but most of all – our children’s and their children’s ability to eat, breathe, support themselves, and not die in chaos, depends on this one single cause. ”

“If you are reading this and aged under forty, you may see billions of needless deaths in your lifetime, including perhaps your own. Because of the inescapable reality of this, almost beyond our cognitive powers to absorb, we have to stop the carbon madness. ”

“There has to be a transition, considered, phased, and rational, but above all planetary and radically fast. We have to execute a 180 degree turn in how we run the world’s machine.”

“My generation has seen and created change. We’ve stopped wars, we’ve faced down corporations and won. We’ve gotten rid of bad politicians and consigned the two party duopoly to the garbage bin of history. Like many of my activist friends I am old, and feel the freedom of not overly caring about my own comfort. Future generations becomes more and more the center of our concerns. ”

“I believe that nonviolence is essential, that gentle means must always be used first, and second and third. But gentle means can also be powerful, and absolute. We would not stand by and let murder happen without stepping in. Thats exactly what is happening when coal ships sail from our shores on their journey to creating famine, fire and flood. I don’t know what to do. But I am starting to ask around. ”

“The Third World War will be for the earth, and I know whose side I am on. ”

Steve Biddulph is an Adjunct Professor of Counselling at Cairnmillar Institute, Melbourne, and author of Raising Girls, Raising Boys, and The New Manhood. He lives in the Tamar Valley. This is an excerpt from his article on the Tasmanian Times.

Read more on Adbusters.org

Voici une nouvelle série de photos réalisée par Micah Camara jeune photographe de 21 ans vivant à Hawaii. Réunies sous le nom « Underwater Shooting », voici une sélection de clichés prises entièrement sous l’eau d’une grande beauté. L’ensemble est à découvrir dans la suite de l’article.

Better call Saul? Actually, try Harry Kassabian first. The proprietor of People's Bail Bonds in Van Nuys, Calif., co-stars with some real-life criminals in this great commercial produced by local-ad heroes Rhett & Link. The cue-ball-headed Kassabian makes liberal use of air quotes in describing his clients' supposed innocence—but really, it's all the same to him. "The customer is always right, even if the customer is you and you've done something illegal," he says in one of the ad's better lines. Kassabian's personal tagline? He's "the guy that gets you out." "We decided there was a group out there that really needed their own commercial: criminals," Rhett & Link tell AdFreak. True enough. Rhett & Link also made their traditional cameo—look for them in the final seconds of the spot. Credits below.

CREDITS
Written and Directed by: Rhett & Link
Produced by: Stevie Wynne Levine
Editor: Benjamin Eck
Production Assistant/Behind the Scenes: Jason Inman
Production Coordinator: Kendall Hawley

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK.
A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams.
But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement.
Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.

Advertising Agency: DDB, Dubai
Creative Directors: Makarand Patil, Kartik Aiyar, Zahir Mirza
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Katrina Petrenko, Zahir Mirza
Designer: Kapil Mayekar
Photographer: Jithesh Narayanan
Client Supervisor: Vilma Jurkute, Communications Director, Alserkal Avenue
Account Management & Planning: Weera Saad, Lester Wilfred
Music/Sound: Mangojam Dubai
Producer: DejaVu Studioz Dubai

Art Director / Illustrator: Maria Molina
Copywriter: Alejandro Castro

O remix representa uma sociedade acostumada a compartilhar, transformar e editar criações já conhecidas, independentes de serem protegidas por direitos autorais ou não.

Depois do single “Entertainment” do Phoenix – lançado em seu último álbum Bankrupt! – ser reinterpretado por vários artistas como Dirty Projectors, Grizzly Bear e Dinosaur Jr, a banda francesa resolveu continuar trilhando pelo caminho iniciado da democratização da música na cultura digital.

No início do mês, eles anunciaram a criação de um canal no Soundcloud, em parceria com o Creators Project, para que os usuários baixassem todas os arranjos, instrumentos e efeitos que compõe a música Trying to be cool, do novo álbum, e criassem um remix.

Com a ação ainda no ar, qualquer usuário pode se logar no Soundcloud, ir até a página da banda e subir seu remix, ficando acessível para todos.

“A cultura digital cria mundos virtuais que enriquecem e percorrem coletivamente qualquer criação. Assim, o remix se torna um ponto de encontro e um meio de comunicação entre a comunidade.” – Pierre Lévy

Ao mesmo tempo em que o conceito de remix aponta por diminuir ou ausentar o autor original da música pelas modificações, ainda assim o ato de compartilhar, recriar e compartilhar novamente envolve etapas, atores e laços sociais que viralizam ainda mais a música, da fonte ao produto final.

É possível escutar todos os 84 remixes criados até agora aqui, sendo que alguns deles já possuem mais de 10 mil likes. O que mostra ser uma boa estratégia para fazer circular e ser ouvida uma nova faixa, numa era em que se clica mais em next song do que em play.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie