Few industries have been as embroiled in merger mania as telecommunications. Now, with another mega-deal in the works, will there be even more consolidation among others?
CP+B announced today the hiring of Jay Gelardi as digital executive creative director.
Prior to joining CP+B, Gelardi was digital creative director at Sydney-based agency The Monkeys. During his time there he helped lead the agency to six “Agency of the Year” titles from awards shows and Australian advertising publications. Before The Monkeys Jay spent eight years at Agency Republic, London. He has worked with brand including IKEA, Intel, Mercedes, PlayStation, Samsung, Smirnoff and The BBC. Additionally, in 2008, Jay set up Republic Film, “a production company specializing in interactive film and animation,” and in 2011 he co-founded “a Twitter-based charitable venture that translated people’s foul-mouthed tweets into donations to good causes” called Charity Swearbox.
“The Digital ECD is a critical role at CP+B,” said Ivan Perez-Armendariz, executive vice president/chief digital officer, CP+B. “We’re at our best when it’s filled with someone that has made the choice to live and breathe digital 100% of the time. Jay is someone who really understands that the book of advertising conventions is being rewritten almost on a daily basis. We are thrilled that he is here to help us continue to rewrite that book.”
CP+B’s recent digital work includes a partnership with NBC launching the overall digital experience for NBC’s “The Tonight Show Starring Jimmy Fallon,” as well as the digital transformation of Domino’s.
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Online
SUIPA
Advertising Agency:Staff, Rio de Janeiro, Brazil
Creative Director:Paulo Castro
Head Of Art:Rodrigo De Lamare
Art Director:Marcos Siqueira
Copywriters:Pedro Rosadas, Ricardo Hautequestt
Online
Energiaklub
Advertising Agency:BEE Environmental Communication, Budapest, Hungary
Creative Director:Gyula Gabor Toth
Illustrator:Enik? Simonyi
Photographer:Dénes Fellegi
Online, Mobile
Adote Um Vira Lata
Advertising Agency:dim&Canzian, São Paulo, Brazil
Chief Creative Officer:Michele Dim D’ippolito
Chief Media Officer:Marcio Canzian
Creative Directors:Michele Dim D’ippolito, Bruno Cirello, Samuel Segatelli
Art Director:Cristiano Franco
Copywriter:Márcio Bittencourt
Photographer:Marcos Alberti
Media Manager:Mauricio Belchior
Media Assistant:Simone Pires
Finnish agency Hasan & Partners, which recently acquired Perfect Fools, has opened its first international outpost in Stockholm. It will be headed by four founding partners — Camilla Hahn Fortkord, managing director; and creative directors Peter Laurelli, Jakob Swedenborg and Daniel Wall. Hahn Fortkord, joins from McCann Stockholm, where she was account director on Coca Cola MER, Cederroths and C More for two years. Wall joins from McCann’s Surprise Department, the agency’s international “creative SWAT team.” During his career he has also worked at Farfar, Wieden + Kennedy Amsterdam and Syrup. Swedenborg also joins from McCann’s Surprise Department. He spent almost a decade at Farfar and has previous experience from Lowe Brindfors, Wieden + Kennedy Amsterdam and Syrup. Laurelli joins from GolinHarris. Prior to this he ran his own advertising agency Blond Swedish Amateurs, and has worked internationally at 180 Amsterdam, and Goodby, Silverstein & Partners.
Anthony Gaddis a réalisé ce clip pour le morceau « Dumb in the Sun » de Run Things. Une création en noir & blanc, jouant sur le voyage solitaire d’une femme en voiture, multipliant les effets visuels pour nous plonger dans un univers entre le rêve et la réalité. Une vidéo de qualité, dont les coulisses sont mis en ligne sur Tumblr par son réalisateur.
A linguagem é algo que evolui com o tempo, e dicionários não podem deixar que novas palavras passem despercebidas e mal explicadas. Na atualização deste ano do Merriam-Webster, entre os 150 novos verbetes adicionados estão as palavras Selfie e Hashtag, que segundo a própria publicação, refletem a crescente influência da tecnologia no nosso cotidiano.
“Selfie: uma imagem de alguém, feita por ela mesma, usando uma câmera digital, feita espeficicamente para postar em redes sociais”
Outras expressões, como crowdfunding (traduzida como ‘financiamento coletivo’), big data, gamification, hot spot, paywall e unfriend também irão estrear no dicionário norte-americano neste ano. “Selfie e hashtag referem-se aos modos como nós nos comunicamos e compartilhamos informações como indivíduos. Palavras como crowdfunding, gamification e big data mostram como a internet já alterou o mundo dos negócios de forma muito profunda”, comenta Peter Sokolowski, editor do Merriam-Webster.
A dicionarização de palavras desse tipo também facilita a vida dos repórteres, que podem aos poucos deixar de colocar apostos que explicam os termos. Grosso modo, podemos dizer que algumas buzzwords acabaram se ‘graduando’ e se transformaram em expressões moderninhas e dicionarizadas.
Quem se interessar pode conferir algumas das outras palavras adicionadas ao Merriam-Webster em matéria na Time.
Post originalmente publicado no Brainstorm #9
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72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”
The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men, NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic Park, Gravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.
“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”
In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. continued…
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The suit, filed in 2009 by the daughter of the author of the screenplay for the 1980 movie, had been dismissed on appeal for being brought too late.
Campbell Soup Co. this winter and spring shifted money from advertising to support promotional programs for retailers, including giving price discounts to a wider set of stores. But the move failed to boost demand as expected and at least one analyst has begun to question the company’s turnaround strategy.
“We’ve been saying for quite some time that promotions are not a sustainable strategy to drive long-term profitable top-line growth, and are disappointed by management’s actions particularly as the firm has been spending to reignite its brand portfolio,” Morningstar analyst Erin Lash wrote in a note to investors. “It is possible this suggests the firm’s new offerings, especially in the soup aisle, aren’t winning consumers over at this juncture.”
The company on Monday lowered its net sales guidance for its 2014 fiscal year to 3% growth from the previous estimate of 4% to 5% growth. The revision came after the company reported disappointing results for its third quarter, which ended on April 27.
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Clorox Latam
Never lose the fun of cooking.
Advertising Agency:DDB, Buenos Aires, Argentina
Creative Director:Lisandro Grandal, Fernando Tchechenistky
Art Director:Florencia Rodriguez
Copywriter:Florencia Chirizola
Art Buyer:300dpi
Producer:Martín Di Masi
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung promotes both its curved ultra-high-def TV and the Samsung Galaxy S5 (here positioned as a fitness device) with “The Next Big Thing is Here” tagline, HP positions itself as a cyber-security expert, and Pizza Hut, which last week announced it was partnering with Blake Shelton, rolls out another spot featuring the country star and “The Voice” coach talking about what he looks for in a pizza.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
L’artiste Evan Lorenzen est derrière le livre « The Mini Book of Major Events », qu’il a écrit, illustré et édité. Ce minuscule livre retrace les grands événements et évolutions de notre Histoire : de premiers signes de vie à la découverte du feu en passant par l’extinction des dinosaures. Une jolie réalisation, à découvrir en images.
No longer can you have it your way at Burger King.
The company is changing its tagline to “Be Your Way,” which the burger giant said is a spin on the 40-year-old “Have it Your Way” tagline. (The company since 2001 had been using “Taste is King,” though some markets still continued with the classic tag.)
According to the press release, the new tagline “reminds people that no matter who they are, they can order how they want to in Burger King restaurants and that they can and should live how they want anytime. It’s OK to not be perfect. Self-expression is most important and it’s our differences that make us individuals instead of robots.”
Following on the heels of last year’s “Don’t Hurry” campaign, Walton Isaacson has created a series of follow-up ads for Cruzan Rum. Keeping that campaign’s tagline and focus on slowing down to live in the moment, this year’s iteration takes things off the metaphorical “Don’t Hurry” island to everyday life.
In the new series of ads, people are shown in common situations where hurrying really isn’t getting them anywhere, including speed dating (above) and speed chess. The digital campaign includes these two 30-second spots, as well as three 15-second pre-roll videos, and will be supported by social media, public relations and retail extensions.
“If you hurry through life, you could miss something big, and that’s what we really want people to take away from the campaign,” explained Brendan Lynch, senior director of rum & cordials at Beam Suntory. “We’re often so focused on what’s in front of us that we miss what’s going on around us. It’s important to slow down, take the time to enjoy the best things in life, like Cruzan Rum, one sip at a time – and our fans agree.”
Stick around for “Speed Chess,” a recipe for “Cruzan Life’s A Peach” and credits following the jump. Don’t forget to lightly slap your mint sprig. continued…
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At one time or another, I think we've all wished that air travel was less like being crammed into a cattle car and more like being crammed into a one-bedroom apartment.
Well, Etihad Airways has made the latter a reality with The Residence, a three-room premium cabin (with shower!) on its Airbus A380 that costs something like $43,000 per trip to reserve. A personal butler and chef are factored into that price, by the way, which is why it's roughly the down payment on a nice house. But that's the price one must pay for that high-roller Elvis lifestyle. Minus the shag carpeting and drugs, I mean.
If you can stand listening to Dannii Minogue for three whole minutes, she gives a video tour of the suite and details its various amenities below.
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KY
Advertising Agency:DDB, Buenos Aires, Argentina
Creative Director:Lisandro Grandal, Fernando Tchechenistky
Art Director:Florencia Rodriguez
Copywriter:Florencia Chirizola
Art Buyer:300dpi
Producer:Martín Di Masi
L.A.-based “full service Brand Response ad agency” Hawthorne Direct has named Jessica Hawthorne-Castro its new chief executive officer.
Hawthorne-Castro was promoted from VP of operations and client services to COO in June 2013; this move marks her second executive jump in less than a year.
The press release names the agency’s new chief officer as a member of the “‘next generation’ of brand marketing experts”; earlier this month she moderated a “Women in Advertising” panel sponsored by Digital Hollywood that included execs from Adobe, WongDoody, SapientNitro and others.
Hawthorne-Castro is the daughter of agency founder Tim Hawthorne, who was inducted into the Direct Response Hall of Fame in March.
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Mr. Abbott’s memorable work for Volvo may have provided some inspiration for the great work the marketer continues to do today. (Ad featured on writenomore.com).
Although the agency eventually became the biggest in the U.K., size never diminished its creative output, and over the years AMV BBDO has continued to produce high-impact work for clients such as Guinness, Pepsi, Snickers, Heinz and more.
Since his passing, a number of leading industry figures have paid tribute to Mr. Abbott.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
