Hasta La Creative!

This Coors Light ad is definitely different and it’s definitely strange. It talks about going to bed not in your bed, paint fights, pantlessness, fuzzy handcuffs, magic tricks, ballerina, awkwardly-placed Japanese men, men on a bus wearing sumo wrestling suites, plastic balls with men inside and donkeys named Richard.

Oh and it’s narrated by a guy wearing a bear head hat. That talks.

Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post’s Marc Langley, the spot aims to highlight possible adventures of the impending summer season. While drunk, apparently.

Under the terms of the $48.5 billion deal, AT&T will pay about $95 a share in stock and cash as it looks to gain leverage in negotiations over its video offerings.

Urbane projects a conçu et construit une maison à Applecross, en Australie. La modernité et l’intemporalité s’étendent sur les trois niveaux de cette demeure. Cette maison atteint un niveau de finitions de luxe et un design personnalisé grâce à ces créateurs. Plus de détails dans la suite.

(TrendHunter.com) Italian design firm Tagmi lets bikers around the world update the look of their bicycles for a low-budget cost with the Fix Your Bike graphic decal kits. Now bikers can change up the look of their…

(TrendHunter.com) The latest Nike Kobe 9 EM ‘Pop Art Camo’ sneaker designs combine customer customization with the iconic silhouette of the traditional Nike Kobe sneaker design. The result is a dapper and…

Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an ad budget.

But when the product is a new TV show that forces traveling celebrities to find entertaining ways of getting rid of cash quickly, it's actually pretty fitting as marketing.

To promote 24 Hours to Go Broke, a new series on the UKTV network, Wieden + Kennedy London did both of the above, as well as the following:

• Bribed a farmer to paint an ad on the side of his cows
• Paid a restaurant owner to temporarily rename his fish and chips shop, and its menu, after the show
• Paid a street musician to hand out money
• Perhaps most amusingly, got passersby in London's art-heavy Shoreditch neighborhood to shave their beards into buckets, then used the trimmings to create lettering for a billboard

See those videos below. Because even though it's gross to make a sign out of a salad of stranger facial hair, it's certainly original.

When AdFreak’s Roo Ciambriello, who is our favorite new ad writer, said the new Cornetto Cupidity ad entitled 40 Love “is totally worth the watch” and is “a bit like a softer and sweeter Judd Apatow movie” and that there might be “Pabst Blue Ribbon in there somewhere,” we were hooked.

We grabbed a cup of coffee and tuned in for the ride. And a beautiful ride it was. We’ve discussed the Cornetto Cupidity series before, most recently here and in out Marketingland Creative of the Day column here, and this one did a fine job extending the notion love is, well, like eating a soothing bowl of ice cream.

Or something like that. After all, Cornetto isn’t doing this just for fun. They would, of course, like to sell some ice cream along the way otherwise they should just close up shop, move to Hollywood and start making movies.

This 8 minute video features English singer/songwriter/actress Lily Allen who falls (literally) for for a beautiful professional tennis payer who, at first, isn’t so keen on Allen. But after drinking in some of Allen’s coyly sweet playfulness, she’s hooked. And so are we.

It’s an endearing love story that has as much fun exploring young love as it does toying in internet memes. Watch. You’ll see what we mean. Whether or not any of this is selling ice remains to be seen. But the series, out for a year or two, certainly has captured the attention of the press and viewers.

By the way, Roo, we were drinking PBR in college long before the hipsters discovered it. Yet it was just as hip back then and tasted just as shitty as it does today. Nothing really ever changes.

O uso da bicicleta como transporte alternativo está cada vez mais em evidência, com uma boa parcela da sociedade pedindo por melhorias nas ciclovias e por mais respeito dos motoristas à quem faz um trajeto pedalando. No entanto, quem usa a bike como meio de transporte sabe que o relevo do local influencia bastante na escolha do caminho do pedal.

Há alguns anos, o Google Maps já mostra a versão ciclística de trajetos no mapa, indicando o tempo estimado para percorrer o trecho escolhido, e agora traz também um indicador de inclinação para os ciclistas.

A ideia é bem simples, mas muito útil: de um ponto A até um ponto B, o Google Maps agora mostra tanto o tempo estimado e comprimento do trecho, quanto também quantas rampas e ladeiras o ciclista terá de enfrentar.

É um jeito interessante de ajudar a escolher caminhos que, apesar de serem um tantinho mais longos, sejam mais leves para quem pedala, evitando excesso de suor e de esforço – lembrem-se que tem muita gente usando a bike para ir até o trabalho, e não é exatamente comum que empresas tenham vestiários disponíveis para seus funcionários.

Segundo o TechCrunch, o indicador de inclinação está disponível em todos os 14 países onde o Google Maps oferece rotas ciclísticas – que incluem a Áustria, Austrália, Bélgica, Canadá, Suíça, Alemanha, Dinamarca, Finlândia, Grã-Bretanha, Holanda, Noruega, Nova Zelândia, Suécia e EUA. O Brasil, infelizmente, ainda fica de fora.

Post originalmente publicado no Brainstorm #9
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AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era.

Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first "For Your Consideration" effort the series has ever done. "In the past, we’ve campaigned for Mad Men by letting the show sell itself," says AMC marketing chief Linda Schupack. "This year, we wanted to be a little more fun and playful."

We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, "Behind every pair of our glasses is a man with winning character … and much more." Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts "Statuette's. For the young girl who has ALMOST everything.")

My favorite is the ad with John Slattery as a dapper Roger Sterling, attired by "The Madison Avenue Collection." This might be the most period-conscious execution of the lot, with dead-on detail and art direction. (Is that pristine airport ashtray Sterling silver? No butts about it!) His smoldering stare, directed at the fishnet-stockinged legs of a woman nearby, speaks volumes, while the copy is pure '60s: "You move through life with ease, and sometimes people take your quick mind, sharp wit and wry sense of humor for granted. But those who know, know—you always give your best."

Named outstanding drama series in each of its first four seasons (in addition to numerous other awards), the show hasn't won an Emmy over the past two seasons, and some critics say its poignant pathos has slid into sappy soap opera shenanigans. Well, even if Season 7 isn't vintage Mad Men, its Emmy campaign sure is.

See all the ads below. Via THR.

This morning we confirmed, via agency spokesperson, that Creative Director Kammie McArthur will be leaving San Franscisco’s Swirl to take a CD role at DNA in Seattle.

She beguns June 2.

McArthur brings an industry veteran’s portfolio to her new agency. Prior to joining Swirl, she performed copywriting and creative duties at Publicis‘ Seattle and Conseil/Paris offices as well as Hal Riney & Partners; her client list includes eBay, Clorox, Sprint, T-Mobile, Citi, Chevy and UNICEF (among others).

In the new role, McArthur will be reunited with DNA Principal and Director of Client Services Chris Witherspoon, with whom she collaborated on several client accounts while at Publicis Seattle.

She also founded The Mentory, a group comprised of agency vets and created to provide mentorship support for other (particularly female) professionals looking to advance within the industry.

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