Zulu Alpha Kilo Feels Awkward Around Nestea

Nestea has huge cans.

That’s what we take from this latest campaign by Toronto agency Zulu Alpha Kilo, which chose to emphasize the size of said cans and the amount of precious cargo within by extending some of the most awkward possible moments for its teenage protagonists.

The agency, which most recently caught our attention with its brilliant “app to improve agency efficiency“, could keep going with this theme indefinitely.

The potential for embarrassing hilarity would be even greater if the client were, say, Four Loko. Unfortunately, that product as we once knew and not-quite-loved it is no more–and promoting it to its real-world target audience would have been illegal anyway.

Second spot and credits after the jump.

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Walton Isaacson Slows Things Down for Cruzan Rum

Following on the heels of last year’s “Don’t Hurry” campaign, Walton Isaacson has created a series of follow-up ads for Cruzan Rum. Keeping that campaign’s tagline and focus on slowing down to live in the moment, this year’s iteration takes things off the metaphorical “Don’t Hurry” island to everyday life.

In the new series of ads, people are shown in common situations where hurrying really isn’t getting them anywhere, including speed dating (above) and speed chess. The digital campaign includes these two 30-second spots, as well as three 15-second pre-roll videos, and will be supported by social media, public relations and retail extensions.

“If you hurry through life, you could miss something big, and that’s what we really want people to take away from the campaign,” explained Brendan Lynch, senior director of rum & cordials at Beam Suntory. “We’re often so focused on what’s in front of us that we miss what’s going on around us. It’s important to slow down, take the time to enjoy the best things in life, like Cruzan Rum, one sip at a time – and our fans agree.”

Stick around for “Speed Chess,” a recipe for “Cruzan Life’s A Peach” and credits following the jump. Don’t forget to lightly slap your mint sprig. continued…

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