(TrendHunter.com) If you really want to sell the idea of opulence, chic and wealth across to an audience without being pushy or cheap, luxury branding is your best bet.
The whole idea of branding is selling an idea…
Channel 5 has secured mutual life and pensions company Royal London Group as sponsors of its One Day Series cricket highlights for 2014.
Havas has tied Work Club’s founders into a six-year earn-out to avoid a “pump and dump” deal ahead of global expansion, according to Havas Worldwide’s UK chairman, Kate Robertson.
The United Nations has called a global pitch to find an agency to redesign the website for its refugee division, the United Nations High Commissioner for Refugees.
British advertising has been leading the world in tributes to the legendary David Abbott after the co-founder of Abbott Mead Vickers BBDO passed away at the weekend.
Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.
Annette King, the chief executive of OgilvyOne in Europe, Africa and the Middle East, has been promoted to UK chief executive of Ogilvy Group.
Guardian Labs has hired the Critical Mass executive creative director, Alistair Campbell, to be its first creative director.
The Government is considering including legislation on payment terms in the Queen’s Speech early next month.
Three, the mobile operator, has called a review of its direct marketing business, which has been held by Omnicom’s TBCH since 2006.
Le réalisateur Truen Pence a réalisé le court-métrage This Place ainsi qu’une série de vignettes interactives, dans lesquelles on explore la côte de l’Oregon : ses habitants, ses maisons typiques, ses plages et ses forêts. Un beau projet de story-telling interactif et de photographies, signé Instrument.
Behind The Scenes :
Tesco has today revealed it will be removing confectionery from checkouts, to help consumers make healthier choices about food.
(TrendHunter.com) The Mets mesh jersey from e-retailer Necessary Clothing shows some love to the New York baseball team. The affordable garment is a suggestive take on the team’s athletic uniform thanks to a…
(TrendHunter.com) The Yonce hand glove from fashion retailer Necessary Clothing pays tribute to pop superstar Beyonce. The chain-link accessory piece is also reminiscent of king of pop, Michael Jackson who was known…
(TrendHunter.com) The Wildfox Couture Swim 2014 lookbook stars pro surfer turned model Hanalei Reponty. After appearing in the brand’s Spring 2014 lookbook as well as Free People’s recent May
2014 lookbook,…
Digital Sweatshops (‘Click Farms’) are used by brands, bands and even the US Government to fraudulently increase their social media profile with paid Views, Likes and Followers. And like traditional sweatshops, employees are forced to work long hours, for very little money, in appalling conditions. To reach out directly to these workers and offer assistance, we created a series of Facebook, Instagram and YouTube video messages in targeted local languages. Each message directed viewers to a mobile Labourlink helpline where workers could anonymously report abuse, discrimination and poor conditions to Asia Monitor Resource Centre, an independent NGO that advocates and lobbies businesses and governments to improve worker’s rights and conditions. We then paid digital sweatshops to View, Like and Follow the messages, thereby using their very own service to directly inform workers of their rights and improve their conditions. Every dollar invested into the campaign reached thousands of click farm workers, with our message reaching over 175 000 click farm workers in the first week alone.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Creative Director: Darren Borrino
Senior Art Director: Jade Manning
Senior Copywriter: Joe Hawkins
Copywriter: Guy Hobbs
Creative: Tim Seddon
Creative: Gene Brutty
Integrated Producer: Anna Warren
Editor: Dave Anlezark
Online
Wwf
WWF will collaborate with famous photographers to release a collection of endangered animal pictures at Shutter Stock.
Advertising Agency:Miami Ad School, Mexico City, Mexico
Creative Director:Uriel Sanchez, Carlos Cervantes
(TrendHunter.com) Many pasta packaging designs feature labels with crowded graphics that deter consumers from the contents inside, so Germaine Hood decided to go with the opposite look. Aimed at young working…
(TrendHunter.com) Photographer Michele Bloch-Stuckens captures model Ling Yue in this botanical editorial for Elle Hong Kong. The flower-enriched fashion story graces the Asian publication’s May 2014 issue and…
(TrendHunter.com) Boyish model Pau Bertolini stars in this raw and intimate portrait series for web publication The Ones 2 Watch. Pau is signed to Oui Management in Paris and originally hails from Argentina.
The…
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