Fallon London Appoints Gareth Collins CEO

Fallon London appointed Gareth Collins as its new CEO, Campaign reports. He will begin the new position this summer, after leaving AMV BBDO, where he currently serves as a managing partner. Upon arrival, he will lead a management team including executive creative director Nick Bell and chief strategy officer David Hackworthy. The news coincides with the departure of managing director James Townsend, who is leaving to become CEO of 360i London.

Collins began his position at AMV BBDO in March of last year, following over five years in Australia with Clemenger BBDO, most recently as a managing partner. He first joined Clemenger BBDO as a group account director, becoming a client service director the following year and managing partner in April of 2012. Prior to that he spent five years as a board account director with AMV BBDO. He also spent three years with Ogilvy & Mather as an account manager and served a brief stint as service manager with Guy’s and St. Thomas’ NHS Foundation Trust.

Magnus Djaba, chief  executive of Saatchi & Saatchi Fallon UK Group, told Campaign, “When Pat Fallon picked a management team to start Fallon London, he chose people who didn’t know the rules but just wanted to create new ones. Gareth has that same spirit and attitude.”

James Townsend is 360i’s New CEO

Digital agency 360i has appointed James Townsend as its new CEO, replacing Rob Connolly, 360i CEO since December of 2013, who The Drum reports will “move back to Northern Ireland after six years within the Dentsu Aegis Network to pursue a new venture.”

Townsend arrives from Fallon London, where he has served as managing director since the beginning of 2013 and as head of account management since arriving in April, 2010. Prior to joining Fallon, Townsend spent seven years as a client services director with exposure London.

“James’ experience and accomplishments in helping clients creatively build their brands, as well as his alignment with 360i’s ‘Powered by Curiosity’ ethos, make him the perfect fit to lead our London office,” Bryan Wiener, chairman of 360i, told The Drum.

In related news, Fallon appointed former AMV BBDO managing partner Gareth Collins as its new CEO.

72andSunny Opens Up Shop in New York, Hires Guillermo Vega as ECD

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72andSunny has just opened up 72andSunny New York, a 13,000 square foot office located on the top two floors of 30 Cooper Square in the East Village.

“We think we’re better for being part of the New York creative community—and we think we can make it a little better by being there,” said Chief Strategy Officer Matt Jarvis.

The agency also announced the hiring of Guillermo Vega, formerly executive creative director of Wieden+Kennedy São Paulo, as executive creative director of the New York office. Vega helped found W+K São Paulo, bringing it from a shop with three employees to one with over a hundred over the course four years, while winning clients such as Nike, Coca Cola, Levi’s, and Heineken. Prior to W+K, Vega spent over 13 years at Y&R, where he rose to regional creative director and oversaw Latin America from the Y&R headquarters in New York.

Vega will lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to New York from the Los Angeles office. While with 72andSunny in Los Angeles, Townsend worked with clients such as Samsung, ESPN, Truth and will continue to lead the Samsung brand from New York.

72andSunny’s New York staff currently consists of “40 designers, writers, strategists, social media planners, brand managers, and content production people” and they will initially focus on the Samsung and Smirnoff brands. (more…)

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72andSunny Kicks Off ESPN’s Sunday NFL Countdown

Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season. (more…)

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72andSunny Quotes Pop Culture for Samsung’s New, Curvy TV

72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic ParkGravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. continued…

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72andSunny Marries X-Men, Bacon for Carl’s Jr./Hardee’s

72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.

The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the  Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.

In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. continued…

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LeBron Kicks Back with Family, Friends for Samsung Galaxy

We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three different LeBron endorsements, including a new two-minute Samsung spot (:60 version with just the family after the jump) that gives viewers a glimpse into the family life of the best basketball player in the world.

If you care about such things, you may remember last year’s Samsung/LBJ launch, which also premiered on opening night as the Miami Heat were getting their first set of rings. That 2012 spot was more about LeBron and his friends ruling Miami in barber shops and ice cream trucks. This year’s version is all about LeBron and his family: his sons hanging out in the pool or on a driveway basketball court as his wife films from a Samsung Galaxy. ”The Next Big Thing is Here” flashes on the screen as LeBron’s son celebrates after swishing a jump shot. We get it, but it’s still fairly interesting to let two little boys take some of the spotlight away from the real star.

The spot is an easy watch, a relaxing tone that rubs off on the viewer. Life is good for LeBron, and even though I typically prefer product-focused ads to lifestyle ads, when the spokesman is one of the most famous people on the planet, customers may take notice. Smiles all around and credits after the jump.

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Samsung Galaxy S4: Great for Confused, Tired Young Dads

Sure, 72andSunny and Samsung have had some fun comparing the latter’s smartphones to Apple’s in recent years, but in the last several months, it seems like the brand’s finally getting over their complex and showcasing the product line on its own. First, they highlighted the Galaxy S4 with a graduation-centered campaign. Now, they’re showcasing new features for Father’s Day with “hip dads in action.”

In “Swaddle Master,” a befuddled father learns the tricks of the swaddling trade via Smart Pause YouTube. With “Quick Snooze” (below), meanwhile, the same cardigan-wearing dad watches the game with his little one at the end of the day. As his eyes droop shut, the game pauses. He reopens them and it picks up where he left off.

Though this creative work may not go viral or win awards, showing the practical (and less glamorous) application of the S4’s features will perhaps win the hearts of young parents everywhere. On a special occasion like Father’s Day, maybe hitting your target audience is enough?

Credits after the jump.

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