May
19
Burger King Launches New Tagline: ‘Be Your Way’
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No longer can you have it your way at Burger King.
The company is changing its tagline to “Be Your Way,” which the burger giant said is a spin on the 40-year-old “Have it Your Way” tagline. (The company since 2001 had been using “Taste is King,” though some markets still continued with the classic tag.)
According to the press release, the new tagline “reminds people that no matter who they are, they can order how they want to in Burger King restaurants and that they can and should live how they want anytime. It’s OK to not be perfect. Self-expression is most important and it’s our differences that make us individuals instead of robots.”
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