May
15
Coke creates mini kiosks to sell its mini-cans
Posted in: UncategorizedA tiny vending machine built into a tiny kiosk where a vendor sits (presumably) on the floor: this is all for the mini-can.
May
15
Transavia.com: Bye-bye
Posted in: Uncategorized
Integrated
Transavia
Advertising Agency:Les Gaulois, Puteaux, France
Creative Director:Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director:Marie Donnedieu
Copywriter:Ouriel Ferencz
May
15
Hottest virals: State mocks social media users, plus Google and Turkish Airlines
Posted in: UncategorizedThe latest viral videos from State, Google and Turkish Airlines.
May
15
Betfair sets up betting stall outside parliament to offer Government odds on England
Posted in: UncategorizedA betting stall has been set up outside the Houses of Parliament offering, odds on England winning the World Cup, as Betfair sought to consolidate its position as unofficial bookie to the British Government.
May
15
Glasgow 2014 blames TalkTalk for phoneline error as ticketing woes escalate
Posted in: UncategorizedThe organisers of the 2014 Commonwealth Games in Glasgow has blamed TalkTalk Business for an error that meant people who received an engaged tone on ticketing phonelines were charged for the call.
May
15
Everlast “vinga” mulheres que sofrem abuso no trânsito
Posted in: UncategorizedSe você é mulher, responda à seguinte pergunta: quantas vezes você já foi xingada ou sofreu algum tipo de abuso no trânsito pelo simples fato de ser mulher? No Perú, essa situação é mais comum do que se imagina, o que acabou inspirando a criação de El Guantazo, também chamado de The Big Punch – o grande soco. A ideia? Incentivar a mulherada a defender seu território.
O veículo dirigido pela ex-jogadora de vôlei e técnica Natalia Málaga – reconhecida pelo seu temperamento forte – foi criado pela agência Independencia para a Everlast, que tem no público feminino seu maior número de consumidores. Em forma de uma luva de boxe, El Guantazo era acionado pelas redes sociais: se uma mulher sofria abuso, ela usava a hashtag #guantazo para dizer a placa e a localização do motorista machão. Ao encontrá-lo, Natalia “socava” o motorista.
Apesar de engraçada, essa ação me lembra um pouco aquele vídeo do VH1 sobre bullying, incentivando as pessoas a se vingarem. Pode não ter sido a intenção, mas está aberto a interpretações. E, no trânsito, uma atitude dessas pode ser fatal.
Post originalmente publicado no Brainstorm #9
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May
15
House of Mirrors by Bernd Zimmermann
Posted in: UncategorizedL’architecte allemand Bernd Zimmermann a récemment rénové une maison des années 50, près de Stuttgart. La particularité de cette maison est son revêtement extérieur avec des centaines de miroirs. Ce revêtement permet un reflet total du paysage environnant, de la nature et du ciel. L’intérieur de la maison à été entièrement repensé avec des ouvertures lumineuses au plafond.
May
15
Jordan Zimmerman Offers ‘Once in a Lifetime’ Meeting With Himself
Posted in: Uncategorized
The video you are about to watch is not an Onion parody of an infomercial.
It’s an offer from Zimmerman Advertising founder Jordan Zimmerman enticing viewers with a “once in a lifetime” opportunity to go to Ft. Lauderdale, Fla., to meet Jordan Zimmerman.
As part of an effort to generate publicity for his new book, “Leading Fearlessly,” Mr. Zimmerman is fearlessly leading a social-media video challenge called “Meet Jordan Zimmerman.”
May
15
Eco-Friendly Portuguese Homes – Miramar House is Located in a Picturesque Portuguese Town (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Miramar House is an ingenious passively cooled home located in the town of Vila Nova de Gaia in Portugal. It takes its name from the popular seaside village not too far from its location.
The house…
May
15
Start-up Lix creates 3D drawing ‘pen’ for the doodle generation
Posted in: UncategorizedWhy draw on paper when you can draw on thin air?
May
15
Animalistic Tangram Art – TANGRAMMAR by Sjef Van Gaalen Simplifies Animals and Nature (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Inspired by the shapes in the Chinese tangram game, artist Sjef van Gaalen developed the ‘TANGRAMMAR’ series, simplifying animals, elements from nature, objects and characters into basic…
May
15
Malibu launches global digital and social campaign to create ‘best summer ever’
Posted in: UncategorizedMalibu is launching a digital and social media campaign asking consumers to come up with a list of 100 summer experiences, which will be undertaken by a selected group of friends, filmed by Malibu and posted on a dedicated YouTube hub.
May
15
Stella Artois Cidre unveils raspberry flavour ahead of summer marketing push
Posted in: UncategorizedStella Artois Cidre has become the latest cider brand to roll out a fruit flavour, with the launch of a raspberry variant, as it seeks to capitalise on the booming category.
May
15
Tabasco: Extremely Hot
Posted in: Uncategorized
Print
Tabasco
Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Naya Koutroumani
Art Director:Alessio Criscuoli
3d:Cgworks
Illustrator:Cgworks
May
15
Faber-Castell: Exit, Equalizer, Traffic Light
Posted in: Uncategorized
Print
Faber-Castell
Advertising Agency:Inbrax, Santiago, Chile
Chief Creative Director:Pancho Gonzalez
Director:Pancho Gonzalez
Creative Director:Cesar Ojeda
Art Director:Cesar Ojeda
Copywriter:Pancho Gonzalez
Client Team Director:Claudio Aguilar Chief
Executive Officer:Carolina Pinheiro
May
15
Faber-Castell: Exit, Traffic Light, Equalizer
Posted in: Uncategorized
Print
Faber-Castell
Advertising Agency:Inbrax, Santiago, Chile
Chief Creative Director:Pancho Gonzalez
Director:Pancho Gonzalez
Creative Director:Cesar Ojeda
Art Director:Cesar Ojeda
Copywriter:Pancho Gonzalez
Client Team Director:Claudio Aguilar Chief
Executive Officer:Carolina Pinheiro
May
15
Land Rover Defender: Skype
Posted in: Uncategorized
Outdoor, Print
Land Rover
Advertising Agency:Greekvertising, Athens, Greece
Creative Director:Alessio Criscuoli
Art Director:Alessio Criscuoli
Copywriter:Naya Koutroumani
May
15
Bauducco Toast: Toast-Tray
Posted in: Uncategorized
Direct Marketing, Design
Bauducco
Advertising Agency:AlmapBBDO, São Paulo, Brazil
May
15
Top 10 ads of the week: Confused.com’s Brian saves consumers and tops recall list
Posted in: UncategorizedCounting down the 10 most-recalled ads, in association with TNS and Ebiquity.
May
15
Rajar Q1 2014: Heart reclaims top national commercial spot
Posted in: UncategorizedHeart proved to be the national commercial radio behemoth in the first quarter of 2014, reclaiming its position as the biggest national commercial brand after its weekly reach increased by 26.2 per cent to 9.1 million listeners.
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