Hasta La Creative!

RPA has launched a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear.

The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda’s Twitter account. Each duo sings a new version of a classic Christmas song (except for Gumby and Pokey, because they don’t know any Christmas songs) and calls on viewers to vote for their rendition. Honda will donate a total of $100,000 to three charities – Children’s Hospital of Orange County, the Little League Urban Initiative and the Pediatric Brain Tumor Foundation — with $50,000 going to the charity associated with the winning video and the other two receiving $25,000 each.

In the most amusing of the three videos, Skeletor sings of his newfound bromance with He-Man to a rendition of “Jingle Bells,” which has been rechristened “Jingle Bros.” According to Skeletor, the duo are now Facebook friends and even got matching tattoos, although it ends with a not-so-surprising twist. In the other videos, G.I. Joe wins over Gem with some Kung Fu moves, and Gumby and Pokey interact with random items. You can watch them on Honda’s YouTube page and vote for your favorite (or just for the associated charity you’d most like to receive money). We’ve included “Jingle Bros” above and the other two videos after the jump. (more…)

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72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic Park, Gravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. continued…

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72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear.

The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text “After All These Years It’s Finally Real” before introducing Samsung’s latest product. It’s a fun way to highlight the evolution of modern technology and say “The future is now” while making Galaxy Gear seem pretty cool.

A second spot, “A Long Time Coming” pays similar homage, showing characters talking into their wrist pieces in rapid succession. It’s not quite as strong as “Evolution” and perhaps more than a touch too similar to the iPhone’s “Hello” spot, even if it does touch some similar bases.

The Samsung Galaxy Gear is available now for the futuristic price of $299. Knight Rider not included. Check out the second spot and “Evolution” credits after the jump.

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