Hasta La Creative!

American Honda Motor Company works hard to keep up with the competition but hasn’t been quite so successful in the hybrid space. Honda’s Prius equivalent may have been called The Insight, but the company recently pitted all three major holding companies against one another in the search for a bit more of that key noun.
Other campaigns have gone viral (shout out to Michael Bolton) and, according to AdWeek, Honda spends approximately $50 million on digital advertising each year.
Now who’s competing for that money?
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New Career Opportunities Daily: The best jobs in media.

This morning in news that has nothing to do with the Omnicom/Publicis collapse, WPP/GroupM media agency Maxus poached a top executive from Omnicom’s PHD.

Steve Williams, who spent two years as president at PHD, will be Maxus’ new North American CEO starting June 1, replacing the retiring Louis Jones; Williams will report to global CEO Vikram Sakhuja as well as GroupM’s North American chief Kelly Clark.

In the new role, Williams will work with the New York, L.A., Chicago, Minneapolis and Toronto offices of what the press release and RECMA call “the fastest growing global media agency for the past four years.”

Before joining PHD, Williams served as CEO of the UK’s OMD Group.

No word on how much pleasure Martin Sorrell took in making this announcement.

New Career Opportunities Daily: The best jobs in media.

Last week brought news that Toronto-based digital agency Twist Image had become the latest acquisition for WPP.

Unlike most comparable deals, however, this one now brings a bit of commentary from the agency founder himself. This morning, Twist president Mitch Joel took the time to answer some questions you might have about the why, the how and the “are you a sellout?” aspects of the deal on the agency’s blog. He even managed to work in a Metallica reference.

Some key quotes on why he–or rather, they–sold:
“Truthfully, business was great…we decided that it was time to make a bigger bet.”
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New Career Opportunities Daily: The best jobs in media.

WPP added another established agency to its roster today by acquiring Toronto’s Twist Image.

Founded in 2000, the agency employs more than 100 and serves clients including Walmart Canada, TD Bank, the Montreal Canadiens and various other distinctly north-of-the-border entities.

Twist president Mitch Joel tells us that the move is significant because the agency will now have access to WPP’s vast data troves and its strategic partnerships with Google, Facebook, Twitter, Adobe, etc.

Twist will also continue to be led by its four partners and its existing management team. As Joel puts it, “They were eager to allow us…to continue running our business in the entrepreneurial way that we have always done.”

From the official release:

“Digital marketing is no longer an afterthought in the marketing mix. We

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are increasingly assuming a lead role within our client’s overall marketing, and are confident that being a part of WPP will only strengthen our position.”

New Career Opportunities Daily: The best jobs in media.

Our tipsters were ahead of the press release today. WPP‘s New York-based “world’s largest activation network” Geometry Global–which sprang to life last summer as the activation agencies at G2, Ogilvy and JWT merged–has appointed Carl Hartman as its new North American CEO effective May 1st.

The release, which describes Hartman as “one of WPP’s top shopper marketing experts”, notes that he led the Kimberly-Clark team for more than six years before this move; he will continue to hold that role while reporting to global CEO Steve Harding.

Regarding the agency’s two current co-CEO’s:

• Sheila Hartnett will serve as North American Chairman moving forward
• Harvey Kipnis will step down to pursue other unnamed opportunities

Before beginning his stint at WPP, Hartman worked as a director at MEC and an account manager at Y&R.

New Career Opportunities Daily: The best jobs in media.

The week’s biggest spoiler to date has nothing to do with “Game of Thrones” or “Mad Men.”

Martin Sorrell of WPP dropped an extremely premature bomb during an “executive breakfast” hosted by the Wall Street Journal: JWT will once again become the J. Walter Thompson Company as part of its 150th anniversary “rebranding.”

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New Career Opportunities Daily: The best jobs in media.

The company is teeing up about 50 commercials that will run just once during the tournament, aimed primarily at so-called C-suite executives.

Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.

Ananda Pradnya Paramita, 27, died shortly after posting on Twitter that she had worked for 30 consecutive hours, prompting criticism of the industry’s workaholic culture.

Atlanta-based digital agency Studiocom, which has given Brooklynites the “Hand Washing Station” for Kleenex and celebrated Steve Jobs Day among other things over the years, has officially changed its name to VML, which doesn’t seem like too much of a stretch considering that it’s housed within the latter, WPP-owned network since 2005. Jon Cook, CEO/president of VML, says in a statement, “We have always had a great synergy and connectivity. Re-branding Studiocom to VML immediately strengthens our collective offering in North and South America. By becoming one company, we have the opportunity to accelerate growth and capability, without losing any of the unique Studiocom heritage, expertise or culture.”

As a result of the rebranding, Studiocom, which also has offices in Boston and Bogota, will add approximately 115 staffers and clients like Kimberly-Clark-owned Kleenex and Turner to the VML network. As far as leadership is concerned, Studiocom co-presidents Juan Fernando Santos and Chris Edmondson will join the VML executive leadership team with the former assuming the new role of chief experience officer and the latter taking on the executive director position for VML’s new Boston, Bogota and Atlanta offices as well as their respective clients.

New Career Opportunities Daily: The best jobs in media.