Hasta La Creative!

You already knew that Mike’s Hard Lemonade dropped Grey as its agency last year–but this week brings word that the company’s shopping around on a project-by-project basis.

While Mike’s changed its logo and packaging, this 15th anniversary spot by independent Chicago agency Tris3ct leads us to think it’s not looking to tweak the message too hard:

In other strategery news, Mike’s has given up on TV altogether in the interest of facilitating that digital “two-way conversation” with its target audience.

(We’re still not quite sure who the members of that target audience might be.)

The brand has yet to pledge loyalty to any single agency, so its business is up for grabs. Here’s another Tris3ct spot from last summer promoting the “Shandy” fruit beer:

continued…

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Amalgamated, USA
Executive Creative Directors: Jason Gaboriau/Doug Cameron
Creative Director: Jim DiPiazza
Senior Copywriter: Tommy Noonan
Executive Producer: Claire Londa

Director: The Russo Brothers
Production Company: RSA Films, Inc.
Producer: James Kadonoff
Director of Photography: Michael Bonvillain
Production Supervisor: Russel Sher
Art Director: Tom Meyer

Editorial Company: Rock Paper Scissors
Editor: Chan Hatcher

Sound Engineer: Sam Casas, Loren Silber
LIME

Color: Stefan Sonnenfeld
Company 3

Finishing: Vendetta Post