SC Johnson Consolidates Media Buying with PHD

Following a review only open to roster shops — something of a trend lately — SC Johnson has consolidated its media buying with PHD, Adweek reports. The move comes just four months after the company shifted its media planning to the agency from WPP’s Maxus.

SC Johnson, whose brands include Glade, Windex and Raid, spends around $1 billion on media annually, $300 million in the U.S. alone, according to the publication. PHD will now work with SC Johnson’s creative agencies: BBDO and Ogilvy & Mather, which have served as the brand’s creative agencies since 2011.

“We are pleased to partner with PHD for global media buying,” Fisk Johnson, chairman and CEO of SC Johnson, said in a statement. “After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”

Maxus Won NBC Universal’s $175 Million Digital Review

Thanks to this report from MediaPost, we now know that Maxus (part of the WPP’s GroupM) has been awarded NBC Universal’s domestic digital media duties after a review. The annual ad spend is reported to be near $175 million.

It was only a couple of months ago when Maxus made headlines by poaching its new North American CEO Steve Williams from his former home at PHD. Ironically, the celebratory quote in the story as become more prophetic today:

“We are confident that Steve will help us take Maxus to a new level,” said [GroupM North America CEO Kelly] Clark. “I know from competing against Steve that he can be a very potent force, so I’m delighted he’s now on our team.”

The account will be handled out of Los Angeles and New York. Maxus and GroupM officials could not be immediately reached for comment. Welcome to that new level.

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WPP’s Maxus Appoints New North American CEO

This morning in news that has nothing to do with the Omnicom/Publicis collapse, WPP/GroupM media agency Maxus poached a top executive from Omnicom’s PHD.

Steve Williams, who spent two years as president at PHD, will be Maxus’ new North American CEO starting June 1, replacing the retiring Louis Jones; Williams will report to global CEO Vikram Sakhuja as well as GroupM’s North American chief Kelly Clark.

In the new role, Williams will work with the New York, L.A., Chicago, Minneapolis and Toronto offices of what the press release and RECMA call “the fastest growing global media agency for the past four years.”

Before joining PHD, Williams served as CEO of the UK’s OMD Group.

No word on how much pleasure Martin Sorrell took in making this announcement.

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