May
20
Burger King to America: ‘Why Just Have It Your Way?’
Posted in: UncategorizedEarlier this year, the home of the Whopper slapped the advertising world with one of its own by parting ways with lead agency Mother. It was a public divorce attributed to the all-too-familiar “creative differences.”
Now something else is grilling: Burger King just announced that it has found a new home for its 40-year-slogan in the tagline cemetery. The new line is “Be your way,” because nothing could be more personal than ordering a No. 2 with a large carbonated beverage.
Witness the strategery in action after the jump.
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