May
06
Twist Image President Explains Sale to WPP
Posted in: UncategorizedLast week brought news that Toronto-based digital agency Twist Image had become the latest acquisition for WPP.
Unlike most comparable deals, however, this one now brings a bit of commentary from the agency founder himself. This morning, Twist president Mitch Joel took the time to answer some questions you might have about the why, the how and the “are you a sellout?” aspects of the deal on the agency’s blog. He even managed to work in a Metallica reference.
Some key quotes on why he–or rather, they–sold:
“Truthfully, business was great…we decided that it was time to make a bigger bet.”
continued…
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