Hasta La Creative!

DAVID Miami hired Jon Carlaw as director of strategic planning, responsible for executing creative media and communication strategies for clients including Coca-Cola, Kraft-Heinz and Burger King.

Carlaw joins the agency full-time after spending a year and a half as freelance strategy director, working with agencies including Johannes Leonardo, McKinney, Preacher and Noble People, in addition to DAVID. Prior to that he spent nearly nine years with W+K Portland as a communications strategy and associate media director, working with clients including Coca-Cola, Target, Chrysler/Dodge, Electronic Arts and Ubisoft. Before joining W+K he spent a little over two years as a media supervisor with CP+B Miami, where he focused on the agency’s MINI Cooper account, helping to establish the brand in the U.S. and winning a Cannes Titanium Lion. He has also held media positions at Intermark Group, FCB Chicago and Ogilvy & Mather.

“Jon brings with him deep expertise and powerful insights for brand building and communications planning, which is why he’s perfect for DAVID and our clients,” said DAVID Miami co-founder and CCO Anselmo Ramos. “We’re so happy to have him part of the team.”

Today Burger King dropped the first spot by its new global AOR, WPP agency David.

As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.

It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.

The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).

The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?

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