Campaign Spotlight: Rite Aid Offers Extra Goodies to Customers 65 and Up

The Wellness65+ campaign builds on a earlier program by adding special Wednesday discounts and a private consultation with a pharmacist.

    

Merger Is Set To Create World’s No. 1 Ad Company

Together, Omnicom Group and the Publicis Groupe would become the world’s biggest advertising company, setting their sights on digital media.

    

Two Ad Companies Are Said to Merge, Supplanting Industry Leader

The merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.

    

2 Editors Promoted at New York Times

Matt Purdy, the investigations editor, was named an assistant managing editor, and Marc Lacey, a deputy foreign editor, became an associate managing editor.

    

The TV Watch: Cooking Up Redemption, With a Dollop of Denial

On “Today” Paula Deen, the tarnished queen of Southern cooking, offered a contrite defense to charges that she has used racist epithets.

    

The Boss: How Audubon Society’s Chief Took Wing From Journalism

The president and C.E.O. of the National Audubon Society describes his career journey, which included many years at The San Jose Mercury News.

    

Publisher Drops Book Deal With TV Chef Paula Deen

Fans had made a to-be-published book by Paula Deen a top seller on Amazon, but the publisher, Random House, joined the list of business partners that have cut ties to the embattled chef.

    

Advertising: On the Concert Stage, BET Festival Offers a Broad Brand Experience

BET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.

    

Diabetes Drug Maker Suspends Deal With Deen

The pharmaceutical company Novo Nordisk has altered its ties with the celebrity chef Paula Deen, the public face of Victoza, its diabetes medication.

    

Campaign Spotlight: For Olivari Olive Oil, a Campaign About ‘Little Things’

A brand of one of the world’s largest olive oil producers has embarked on a social media campaign to increase its name in the American market.

    

Advertising: Freshpet Dog Food Promotes Products Sourced in the U.S.

The refrigerated dog food maker takes a patriotic turn in a new campaign to highlight its fresh ingredients.

    

Wal-Mart Hires Former Bush Aide as Chief Image Maker

Dan Bartlett, a former adviser to President George W. Bush, will succeed Leslie Dach, a former Clinton White House staff member, as executive vice president for corporate affairs.

    

Media Decoder: Gillette Taps Superman to Connect With Customers

Gillette is asking fans to explain how Superman shaves in an unusually playful promotional campaign tied to the June 14 release of “Man of Steel.”

    

Trying to Be Hip and Edgy, Ads Become Offensive

Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.

    

Some Retailers Rethink Their Role in Bangladesh

The Walt Disney Company has ordered an end to production of branded merchandise in Bangladesh, and other retailers are considering similar moves.

    

New ‘Great Gatsby’ Book Carries a Hollywood Look

The F. Scott Fitzgerald novel, which is selling briskly, now comes with two covers: one based on the original art, and another that is a tie-in to the coming movie.

    

Warner Bros. Enlists Walmart Stores to Promote ‘Man of Steel’

In an unusual partnership, about a million tickets to early screenings will be put aside for customers at Walmart stores.

    

Critic’s Notebook: Game Developers Conference Celebrates Indie Creators

Led by Journey, the game of the year, independent studios outgunned majors for attention at the Game Developers Conference in San Francisco.