Apr
02
Advertising: A Home Fixup Campaign for the Web
Posted in: UncategorizedIkea sent five employees on a home renovation tour, which they are filming for the Web.
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Mar
03
P.R. Agency Adds L.G.B.T. Practice
Posted in: UncategorizedMWW said it would acquire and absorb the Macias Media Group in Los Angeles, which focuses on lesbian, gay, bisexual and transgender consumers.
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Jan
17
Big City: A Tabloid Bashing, and a Lost Job With the Mayor
Posted in: UncategorizedLis Smith, a young political operative, seemed to be an obvious choice for a post in City Hall — until the news media learned about her relationship with Eliot Spitzer.
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Oct
19
Roger Richman, 69, Dies; Lobbied for Stars’ Heirs
Posted in: UncategorizedMr. Richman is widely credited with helping to invent a multimillion-dollar industry built on licensing the rights to images of dead celebrities.
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Oct
14
Advertising: P.R. Agency Begins a Push to Modernize
Posted in: UncategorizedThe Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.
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Oct
01
Advertising: The Fight Against Bullying in Schools Expands to Store Shelves
Posted in: UncategorizedSeveral companies are running public-service campaigns that target parents and children with calls for bravery and leadership.
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Sep
19
Advertising: Spot Shares Moments of Better Cruise Memories
Posted in: UncategorizedCarnival Cruise Lines has created a new campaign it hopes will put behind it the incident that stranded passengers last February.
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Sep
16
How Syria Media Advisers Decided Who Would Speak to President Assad
Posted in: UncategorizedAfter Charlie Rose broadcast an hourlong talk with Bashar al-Assad on PBS, George Stephanopoulos of ABC was invited to do the same, but the rug was pulled out from under him.
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Aug
20
Advertising: An Agency Takes Its Clients’ Wares on the Road for Show and Tell
Posted in: UncategorizedVP&C, a public relations firm, is doing a marketing tour out of a motor home — fitted out with client merchandise ranging from faucets to dinnerware.
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Jul
07
Advertising: A Wienermobile Road Rally, Mapped Out by Fans on Social Media
Posted in: UncategorizedSocial media services like Facebook, Instagram and Twitter are shifting how brands, like Oscar Mayer, Chevrolet and A.1., use events as promotions.
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Jun
06
Advertising: Allen & Gerritsen to Merge With the Neiman Group
Posted in: UncategorizedThe two independent agencies want to expand to handle larger accounts and compete better.
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Apr
17
David Mamet and Other Big Authors Choose to Self-Publish
Posted in: UncategorizedSelf-publishing is expanding beyond first-time writers who can’t get deals, as big names like the playwright and author David Mamet are choosing this route, another sign that digital disruption is reshaping the publishing market.
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Apr
02
Webdenda: Webdenda
Posted in: UncategorizedAmerican Association of Advertising Agencies, New York, is joining with units of the McCann Worldgroup to sponsor a contest that will seek ideas to help market the ad industry to a broader audience.
Mar
04
Webdenda: Accounts and People of Note in the Advertising Industry
Posted in: UncategorizedKim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.
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