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| THE ORIGINAL? Hyundai Coupe – 1998 Source : Cannes Archive Online Agency : DDB Sydney (Australia) |
LESS ORIGINAL Infiniti G35 260 horsepower – 2002 Source : Cannes Lions Archive Agency : TBWA Chiat Day (Canada) |
LESS ORIGINAL Volkswagen Jetta – 2012 Source : Adsoftheworld Agency : DDB Mumbai (India) |
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| THE ORIGINAL? Double Swiss Fresh / Quick Restaurants – 2002 Source : Cannes Archive Online, Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Hiltl Vegetarian Restaurant – 2012 Source : Adsoftheworld Agency : Ruf Lanz Zurich (Switzerland) |
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| THE ORIGINAL? Mennen Speed Stick “waterproof” – 2010 “Water is no longer an obstacle” Agency : Young & Rubicam Paris (France) |
LESS ORIGINAL 3M Nexcare “Waterproof bandages” – 2012 Source : Adsoftheworld Agency : Grey 141 Sao Paulo (Brazil) |
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| THE ORIGINAL? 3M Scotchguard “effortless carpet care” – 2006 Source : Luerzer’s International Archive Agency : Dentsu Brussels (Belgium) |
LESS ORIGINAL Henkel Henko “stain champion” – 2011 Source : Luerzer’s International Archive Agency : Mudra DDB Mumbai (India) |
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| THE ORIGINAL? Sony Erickson W705 “with clear audio system” – 2009 Source : I Believe in Adv Agency : Saatchi & Saatchi Bucharest (Romania) |
LESS ORIGINAL Westone “noise isolating earphones” – 2012 Source : Cannes Press SILVER LION Agency : DDB (Hong Kong) |
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| THE ORIGINAL? Steamlight – 2006 Agency : Saatchi & Saatchi Bangkok (Thailand) |
LESS ORIGINAL Maglite – 2007 Agency : Young & Rubicam (Singapore) |
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| THE ORIGINAL? Maggi Ready Made Soups – 2006 “If only women spent less time cooking” Agency : Mc Cann Erickson Bucharest (Romania) |
LESS ORIGINAL Philips Satinelle Ice – 2009 “Waste time waxing or do semething else” Agency : DDB Buenos Aires (Argentina) |
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| THE ORIGINAL? UNICEF – 2002 Source : Cannes Archive Agency : Springer & Jacoby (GER) |
LESS ORIGINAL Colgate Plax – 2009 Headline : “Bad breath?” Agency : Young & Rubicam (China) |
LESS ORIGINAL Subway / Obesity Awareness – 2012 Source : Adsoftheworld Agency : DDB (Puerto Rico) |
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| THE ORIGINAL? 7Hills Foundation / Aids Prevention – 2011 “Use condom before screwing up” Agency : Unknown (Turkey) |
LESS ORIGINAL Yog Sutra “For A Healthy Sexual Life” – 2012 Source : Adsoftheworld Agency : Publicis Communications Mumbai (India) |
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| THE ORIGINAL? Honda CR-V – 2012 Source : Coloribus, Adsoftheworld Agency : Dare (USA) |
THE ORIGINAL? BMW with backup sensors – 2012 Source : Adsoftheworld Agency : Ogilvy & Mather (Guatemala) |
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| THE ORIGINAL? Hospital de clinicas : Transplants – 2009 “61,702. This could be your number if you needed an organ transplant”. Source : I Believe in Adv, CCSP, Adsoftheworld Agency : RMG Connect Curitiba (Brazil) |
LESS ORIGINAL Santa Casa de Misericórdia : Organ Donation – 2012 “That would be your position if you were in line waiting to receive an organ” Source : Adsoftheworld Agency : Young & Rubicam (Brazil) |
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| THE ORIGINAL? Procter & Gamble Mr Proper “Faster than ever” – 2009 Source : Cannes Archive Online Agency : Callegari Berville Grey, Paris (France) |
LESS ORIGINAL Ajax “Nothing’s quicker” – 2012 Source : Ibelieveinadv, @Mathieuflex Agency : Young & Rubicam (New Zealand) |
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| THE ORIGINAL? Volkswagen Golf R32 – 2003 Source : Cannes Archive Online Agency : DDB Berlin (Germany) |
LESS ORIGINAL Toku-Chan Korean BBQ – 2012 Source : Adsoftheworld Agency : Grey Tokyo (Japan) |
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| THE ORIGINAL? BankMed – 2009 “Make your money work for you” Source : Cannes Archive Online Agency : Impact BBDO (Lebanon) |
LESS ORIGINAL BT Invest btinvest.com – 2012 “Let money work for you” Source : Adsoftheworld Agency : Wild Advertising and Marketing (Singapore) |
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| THE ORIGINAL? Arno (SEB Group) Vacuum Cleaner – 2003 “High suction power” Source : Cannes Archive Online Agency : F/Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL A&A Furnishers / Bosch – 2012 “2000 Watts of suction power” Source : Adsoftheworld Agency : Canvas (South Africa) |
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| THE ORIGINAL? Prince National Senior Championship – 2000 Source : Cannes Archive Online Agency : TBWA (Chile) |
LESS ORIGINAL Swedish Tennis Veterans Website – 2010 Source : Adsoftheworld, Agency : Volt (Sweden) |
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| THE ORIGINAL? Energizer “Don’t trust the dark” – 2009 Source : Cannes Archive Online Agency : DDB Johannesburg (South Africa) |
LESS ORIGINAL Varta “When your home shows its dark side” – 2012 Source : BestAdsOnTV, Adsoftheworld Agency : Publicis Bucharest (Romania) |
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| THE ORIGINAL? Myvl “Fast enough” – 2007 Source : Cannes Archive Online, Check out another very similar idea Agency : Naga DDB (Malaysia) |
LESS ORIGINAL Seat Leon Cupra “265 Horse Power” – 2012 Source : Adsoftheworld Check out another very similar idea Agency : Ogilvy One Bucharest (Romania) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
