10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

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One Family Photo Each Year from 1991 to 2012

Le photographe Zed Nelson a eu l’excellente idée de demander en 1991 à l’un de ses amis s’il pouvait le photographier avec sa femme et son nouveau-né, et ainsi répéter l’opération tous les ans. Le résultat, appelé The Family, nous montre 24 clichés, preuves du temps qui passe, de l’enfant qui grandit et devient homme.

Family Picture per Year-20
Family Picture per Year-19
Family Picture per Year-18
Family Picture per Year-17
Family Picture per Year-16
Family Picture per Year-15
Family Picture per Year-14
Family Picture per Year-13
Family Picture per Year-12
Family Picture per Year-11
Family Picture per Year-10
Family Picture per Year-9
Family Picture per Year-8
Family Picture per Year-7
Family Picture per Year-6
Family Picture per Year-5
Family Picture per Year-4
Family Picture per Year-3
Family Picture per Year-2
Family Picture per Year-1

Death Valley Dreamlapse II

Après la première vidéo Death Valley Dreamlapse dont nous avions pu parler en janvier 2013, Sunchaser Pictures nous propose de découvrir un nouveau time-lapse d’une beauté incroyable dans la régie de « Death Valley ». Une vidéo au rythme parfaitement maîtrisé, à découvrir dans la suite de l’article.

Death Valley Dreamlapse 28
Death Valley Dreamlapse 27
Death Valley Dreamlapse 25
Death Valley Dreamlapse 23
Death Valley Dreamlapse 22
Death Valley Dreamlapse 2
Death Valley Dreamlapse 24

Fast enough… to do it twice / Une originalité qui part en fumée

veryfast2007 veryfast2012
THE ORIGINAL?
Myvl “Fast enough” – 2007
Source : Cannes Archive Online,
Check out another very similar idea
Agency : Naga DDB (Malaysia)
LESS ORIGINAL
Seat Leon Cupra “265 Horse Power”  – 2012
Source : Adsoftheworld
Check out another very similar idea
Agency : Ogilvy One Bucharest (Romania)

Dennis Rito – Unlimitxt

Une série de clichés par Dennis Rito qui nous invite à s’attacher aux expressions et à la relation que les gens créent avec leur téléphone portable. Une interrogation sur le monde virtuel et la société. Plus d’images de son travail, dans la suite de l’article.



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Previously on Fubiz

The death of creativity?/ Fausse route créative?

ceinture1999 ceinture2010scholz
THE ORIGINAL?
Road Safety – 1999
Source : Cannes Archive Online,
Agency : Idea Company Ljubjana (Slovenia)
LESS ORIGINAL :
Road Safety / Verkehrs Wacht – 2010
Source : Act Responsible,
Agency : Scholz and Friends (Germany)
On a appris il y a quelques semaines, que les chiffres des accidents de la route étaient en baisse (tant mieux!). Les carambolages de concepts créatifs, eux, sont hélas toujours aussi nombreux.
Un exemple paru d’abord dans CB News Magazine N°1049
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