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| THE ORIGINAL? Bayer Aspirin – 2011 Source : Cannes Archive, Luerzer’s Archive, Agency : BBDO dusseldorf (Germany) |
LESS ORIGINAL Expedia – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather (UK) |
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| THE ORIGINAL? Pony Shoes – 2004 Source : Cannes Archive Online Agency : Goodby Silverstein (USA) |
LESS ORIGINAL Microlax baby – 2012 Source : Agency’s portfolio Agency : Lintas (Portugal) |
LESS ORIGINAL Playtex Baby – 2013 Source : DocNews, Ibelieveinadv Agency : Grey Healthy P (USA) |
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| THE ORIGINAL? Mitsubishi Lancer – 2002 « We present the new Lancer Evolution Turbo » Source : Cannes Archive Online Agency : BBDO (Chile) |
LESS ORIGINAL KTM Motorbike 450 Rally – 2012 « Desert challenger » Source : Luerzer’s Archive 6/12 (Cover) Agency : DDB & Co Istanbul (Turkey) |
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| THE ORIGINAL? Leopard Cough Syrup – 2007 « Cough happens. Beware! » Source : Cannes SHORTLIST Agency : Contract Adv (Thaïland) |
LESS ORIGINAL Texa allergy tablets & syrup – 2012 « Sneezing sucks » Source : Adsoftheworld Agency : Saatchi & Saatchi Auckland (New Zealand) |
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| THE ORIGINAL? Yoplait Caresse Strawberry Mixed Yogurt – 2008 Source : Behance Agency : Court-Circuit (La Réunion Island) |
LESS ORIGINAL Panier de Yoplait Strawberry Yogurt – 2012 Source : Les Créatives de l’Océan Indien – 1st Prize Agency : Comkoi (Mayotte Island) |
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| THE ORIGINAL? Orange France Telecom – 2009 Headline : « What if christmas lasted all year long? » Source : AdForum Agency : Publicis Conseil Paris (France) |
LESS ORIGINAL Turkish Airlines – 2012 Headline « Have a happy new year everywhere you wish » Source : Adsoftheworld Agency : McCann Erickson Istanbul (Turkey) |
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| THE ORIGINAL? Belgian Olympic Team « Athens on his mind » – 2002 Source : Cannes SHORTLIST Agency : Duval Guillaume (Belgium) |
LESS ORIGINAL RATP sports partnership – 2012 Source : LLLLLITL Agency : Publicis Conseil (France) |
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| THE ORIGINAL? Volkswagen Phaeton – 2005 Headline : « Handmade Perfection » Source : Cannes Archive Online Agency : Grabarz & Partner Hamburg (Germany) |
LESS ORIGINAL Practimac Furniture – 2012 Headline : « Free Tools Furniture » Source : Adsoftheworld Agency : Perez y Villa (Colombia) |
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| THE ORIGINAL? Surfrider Foundation – 2007 « Help us keep the ocean clean » Source : Coloribus Agency : Young & Rubicam (France) |
LESS ORIGINAL LavkaLavka « Food made by nature » – 2012 « tired of unnatural products? » Source : Adsoftheworld Agency : Kitchen Creative Studio (Russia) |
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| THE ORIGINAL? Karlskoga Broadband – 2008 « Buckle up » Source : Coloribus Agency : Clara (Sweden) |
THE ORIGINAL? Inline Courier – 2008 « Berlin fastest bike couriers » Source : Cannes press SHORTLIST Agency : Scholz & Friends (Germany) |
LESS ORIGINAL Brampton Transit – 2012 « It’s faster » Source : Adsoftheworld Agency : Groundzero (Canada) |
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| THE ORIGINAL? Photography Source : ChemaMadoz.com Photography : Chema Madoz |
LESS ORIGINAL Lady’s Night at Sips Cocktail Bar – 2005 Source : Cannes Archive Online Agency : 10 Advertising Antwerp (Belgium) |
LESS ORIGINAL Julyna Fundraising night – 2012 Source : Adsoftheworld Agency : Cossette (Canada) |
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| THE ORIGINAL? El Universal Newspaper Iphone version – 2008 “Check the news on your iphone” Source : Cannes Lions Archive Online, Agency : BBDO Mexico (Mexico) |
LESS ORIGINAL Sydsvenskan Newspaper Ipad – 2011 “Get closer to Sydsv. in your Ipad” Source : EPICA Book 25 Agency : The Fan Club (Sweden) |
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| THE ORIGINAL? Caran d’Ache Pencils – 08/2012 “Made in Switzerland since 1915″ Agency : Happy Together (Switzerland) |
LESS ORIGINAL CAM “Who draws clouds in the sky?” – 09/2012 Source : Adsoftheworld Agency : DLV/BBDO Milan (Italy) |
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| THE ORIGINAL? Venice Surf Magazine – 1998 Source : One show, Distinctive merit, Agency : DM9DDB Sao Paulo (Brazil) |
LESS ORIGINAL BeachBrother Magazine – 2012 Source : LLLLitl Agency : Les Piraates (France) |
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| THE ORIGINAL? Volkswagen Original Parts – 03/2011 Headline : “Sorry originality” Source : Cannes Archive Online (Press Longlist) Agency : DDB (Mexico) |
LESS ORIGINAL Volkswagen Genuine Parts – 09/2012 Headline : “Just because it works, doesn’t mean it’s fixed” Source : Adsoftheworld Agency : Ogilvy (South Africa) |
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| THE ORIGINAL? IKEA “Need space?” – 2010 Source : Cannes Lions SHORTLIST Agency : TBWA Istanbul (Turkey) |
LESS ORIGINAL Banque Atlantique “Prêt Scolaire” – 2012 Source : Pigedepub et CreativeandMoving Agency : Unknown (Cameroon) |
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| THE ORIGINAL? Utopolis Cinemas – 2006 Source : Eurobest SHORTLIST Agency : Duval Guillaume (Belgium) |
LESS ORIGINAL Volia Broadband internet provider – 2012 Source : Adsoftheworld Agency : Scholz & Friends Kiev (Ukraine) |
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| THE ORIGINAL? Peugeot Bipper “Downsize your business” – 2008 Source : Coloribus Agency : Euro RSCG Worldwide (Spain) |
LESS ORIGINAL TVN “shorter commercial breaks” – 2011 Source : Cannes BRONZE LION Agency : Lowe Porta (Chile) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
