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| THE ORIGINAL? Sony Playstation PSP – 2011 Source : Eurobest BRONZE, Epica BRONZE, Agency : TBWA (Spain) |
LESS ORIGINAL China Mobile Games – 2013 Source : Adsoftheworld Agency : Yindu Ogilvy (China) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
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