Creative crisis ? / Épargnez-nous ça !

moneywork2009 moneywork2012
THE ORIGINAL?
BankMed – 2009
“Make your money work for you”
Source : Cannes Archive Online
Agency : Impact BBDO (Lebanon)
LESS ORIGINAL
BT Invest btinvest.com  – 2012
“Let money work for you”
Source : Adsoftheworld
Agency : Wild Advertising and Marketing (Singapore)

Could we call that a robbery? / Détournement de fonds?

billetoriginal2 billet2012
THE ORIGINAL?
Fund for preservation of historic monuments– 2004
Source : Cannes BRONZE LION
Agency : Ogilvy & Mather Frankfurt (Germany)
LESS ORIGINAL
Crédit Foncier “nouvel emprunt” TV commercial  – 2012
Click Here to watch movie
Agency : BDDP Unlimited, Paris (France)

Not so fast idea transfer / Transfert d’idée (pas si) rapide

casque2006 casque2010
THE ORIGINAL?
Caja Espana / “Express Money Transfer” – 2006
Source : Cannes Archive Online,
Agency : The Farm CF Madrid (Spain)
LESS ORIGINAL :
FxPro Money Transfer – 2010
“In speed we trust”
Source : Adsoftheworld
Agency : Freeger, Moscow (Russia)
Dommage pour le client Russe qui a “casqué” pour une idée déjà existante…