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| THE ORIGINAL? Companion Animal Placement – 2001 “That’s the great thing about pets. They really don’t care” Source : Cannes Archive Online, Agency : Suburban Advertising (USA) |
LESS ORIGINAL AmiciCani / amicicani.com Pets Adoption – 2012 Headline : A dog loves you whoever you are” Source : Adsoftheworld Agency : DLV BBDO Milan (Italy) |
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| THE ORIGINAL? Capisco Hot Sauce – 2011 Source : Cannes Archive Online, Agency : Inter Publicity Mumbai (India) |
LESS ORIGINAL Taystee Chili Sauce – 2012 Source : Adsoftheworld Agency : McCann Erickson Nairobi (Kenya) |
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| THE ORIGINAL? 107.2 Klassik Radio “The force of sound tracks” – 2006 Source : Cannes Archive Online, Agency : BBDO Stuttgart (Germany) |
LESS ORIGINAL Adelaide Symphony Orchestra – 2011 Source : Adsoftheworld Agency : Showpony Adv (Australia) |
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| THE ORIGINAL? The Salvation Army – 2006 Source : Cannes Archive, Inspired by Liu Bolin’s artwork ? Agency : ACLC Toronto (Canada) |
LESS ORIGINAL The Princes Trust Fundraising – 2012 Source : Coloribus, Inspired by Liu Bolin’s artwork ? Agency : CHI and Partners London (United Kingdom) |
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| THE ORIGINAL? New Straits Times – 2010 Source : Cannes BRONZE LION Agency : McCann Erickson (Malaysia) |
LESS ORIGINAL Sistal.it online betting and lottery portal – 2012 Source : YouMark Agency : Publicis (Italy) |
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| THE ORIGINAL? MTV To promote the use of condom “Aids kills” – 2006 Source : Cannes Archive Online, Agency : Ogilvy Lisbon (Portugal) |
LESS ORIGINAL Love Store “Make Love, Not War” – 2012 Source : Adsoftheworld Agency : Looma, Kishinev (Moldova) |
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| THE ORIGINAL? Antral Taxi Company / Anti Drink and Drive – 2007 Source : Cannes BRONZE LION, DraftFCB website Agency : DraftFCB Lisbon (Portugal) |
LESS ORIGINAL Mahiki Night Club / Anti Drink and Drive – 2012 Source : Adsoftheworld Agency : Bates Pangulf (UAE) |
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| THE ORIGINAL? Coaching-Canin.com / Dog Training – 2009 Source : Cannes Archive Online Agency : Grey Paris (France) |
LESS ORIGINAL Curli “The leash with liberties” – 2012 Source : Adsoftheworld Agency : Interone Munich (Germany) |
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| THE ORIGINAL? Sylvania Automotive Lighting – 2002 Source : Cannes Archive Longlist Agency : Saatchi & Saatchi (Thaïland) |
LESS ORIGINAL Volvo S80 with Bi-Xenon Headlamps – 2008 Source : Cannes SHORTLIST Agency : Ogilvy & Mather (Mexico) |
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| THE ORIGINAL? Sol Beer Delivery “Turns your house into a bar” – 2008 Source : Coloribus Agency : Fischer America Sao Paulo (Brazil) |
LESS ORIGINAL iDrink Milano – 2012 Source : Adsoftheworld, Agency : Publicis Milano (Italy) |
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| THE ORIGINAL? Sony Walkman – 2005 Headline : “The new revolution is digital” Agency : Dentsu Latin America Sao Paulo (Brazil) |
LESS ORIGINAL DNA Digital Nation – 2012 Headline : “Each revolution is looking for a guide” Agency : SecondFloor (Belgium) |
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| THE ORIGINAL? Perri Alley Shirts – 2009 Source : Coloribus Agency : 1pointsize Chennai (India) |
LESS ORIGINAL Vernel Detergent – Laundry Softener – 2011 Source : Cannes Lions SHORTLIST Agency : DDB Dubaï (UAE) |
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| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
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| THE ORIGINAL? Anti Drug-trafficking campaign– 2008 Source : Cannes Archive Online, Agency : JWT Barcelona (Spain) |
LESS ORIGINAL Amnesty International / Guantanamo – 2012 Source : I Believe in Adv, Agency : Garbergs, Stockholm (Sweden) |
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| THE ORIGINAL? ESPN Sports Radio / Student Work – 2011 Source : 2011 Annual Spring Show ADDY Award Winner, School : Academy of Art University (USA) |
LESS ORIGINAL Beijing Sports Radio – 2012 Source : Adsoftheworld Agency : Ogilvy & Mather Hong Kong (China) |
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| THE ORIGINAL? Blood Centre “Throw a lifeline. Give Blood” – 2006 Source : Cannes Lions Archive Agency : Dentsu Kuala Lumpur (Malaysia) |
LESS ORIGINAL Noticias do Dia “Save Lifes. Give Blood” – 2012 Source : Adsoftheworld Agency : Quadra Comunicação, Florianópolis (Brazil) |
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| THE ORIGINAL? Fund for preservation of historic monuments– 2004 Source : Cannes BRONZE LION Agency : Ogilvy & Mather Frankfurt (Germany) |
LESS ORIGINAL Crédit Foncier “nouvel emprunt” TV commercial – 2012 Click Here to watch movie Agency : BDDP Unlimited, Paris (France) |
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| THE ORIGINAL? Greenpeace Switzerland – 2009 Source : Edi Award “special prize” Agency : Spinas CH (Switzerland) |
LESS ORIGINAL Greenpeace Turkey – 2012 Source : Adsoftheworld Agency : Memac Ogilvy & Mather Dubaï (UAE) |
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| THE ORIGINAL? Volkswagen Safety Features – 2006 Crash Test Dummies in a nursing home playing cards and watching TV Source : The Inspiration Room, Cannes SHORTLIST Agency : DDB Mexico (Mexico) |
LESS ORIGINAL Subaru Top Safety – 2011 Dummies in nursing home playing bingo Source : Scary Ideas Agency : DDB Toronto (Canada) |
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| THE ORIGINAL? NewYork Lottery / Click Here to watch Commercial – 1994 Claim : “Hey, you never know” Source : Culture Pub Agency : DDB Needham (USA) |
LESS ORIGINAL Power Ball / New York Lottery / Print campaign – 2012 Claim : “Yeah, that kind of rich” Source : Adsoftheworld Agency : DDB New York (USA) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
