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| THE ORIGINAL? Mc Donald’s « Now serving salads » – 2003 Source : Cannes Archive, Agency : DDB Auckland (New Zealand) |
LESS ORIGINAL Farmers Market – 2013 Source : Adsoftheworld Agency : FireHouse (USA) |
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| THE ORIGINAL? Double Swiss Fresh / Quick Restaurants – 2002 Source : Cannes Archive Online, Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Hiltl Vegetarian Restaurant – 2012 Source : Adsoftheworld Agency : Ruf Lanz Zurich (Switzerland) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
