The darkside of a bright idea / Lumière sur une redite

torche2008 torche2013
THE ORIGINAL? 
Eveready Flashlight (ambient) – 2008
Source : Adsoftheworld
Agency : Rediffusion Young & Rubicam Kolkata, (India)
LESS ORIGINAL
Philips Flashlight (Poster) – 2013
Source : Cannes SILVER LION
Agency : Ogilvy & Mather, Gurgaon (India)

Not alone in the dark / Une bien sombre affaire

chair2009 chair2012
THE ORIGINAL?
Energizer “Don’t trust the dark” – 2009
Source : Cannes Archive Online
Agency : DDB Johannesburg (South Africa)
LESS ORIGINAL
Varta “When your home shows its dark side”  – 2012
Source : BestAdsOnTV, Adsoftheworld
Agency : Publicis Bucharest (Romania)