Copycat Delivery / Escher Payé?

escher2011 escher2013
THE ORIGINAL?
Allied Pickfords Delivery Service – 2011
« Deliver the impossible »
Source : Cannes Archive
Agency : Ogilvy & Mather (Hong Kong)
LESS ORIGINAL
DHL Express Delivery Service – 2013
« If you can make it, we can ship it »
Source : GoaFest 2013 GOLD WINNER
Agency : Proximity BBDO (India)

Big waves, small lookalike / Un vague air de famille?

vague2010 vague2013
THE ORIGINAL?
Suzuki Grand Vitara – 2010
Source : Adsoftheworld
Agency : Adwise Asatsu DK, Moscow (Russia)
LESS ORIGINAL
Jeep Quicksilver Pro – 2013
Source : Adsoftheworld
Agency : Leo Burnett Paris (France)

Look me in the eyes and tell me it’s not a copycat / Assez riz-golé?

baguettesyeux2004MKTlisbon baguettesyeux2013bigbang
THE ORIGINAL?
Aya Japanese Restaurant – 2004
Source : Cannes Archive Online
Agency : MKT Lisbon (Portugal)
LESS ORIGINAL
Jong Hwa Restaurant « Pure Chinese » – 2013
Source : Adsoftheworld
Agency : BigBang Istanbul (Turkey)

Similar Haircuts / Une idée qu’on a déjà croisée

croises2002 croises2013
THE ORIGINAL?
Ligne Roset – 2002
Agency : Callegari Berville Paris (Francem)
LESS ORIGINAL
Stephane Kélian Shoes  – 2013
Ag : Les Ouvriers du Paradis (France)

Eye-catching lookalike / Un hors-cadre qui mérite un recadrage?

outofthebox outofthebox2013
THE ORIGINAL?
BMW Mini Countryman – 2010
Source : Cannes Archive Online,
Agency : BCube Milan (Italy)
LESS ORIGINAL :
Skoda Octavia – 2013
Source : Nuwave-Marketing
Agency : La Chose Paris (France)

Save energy, recycle an idea / Sauvez de l’éléctricité, recyclez une idée

PinguoinPublicis Pinguoin2b
THE ORIGINAL?
EDF (French energy supplier) – 2006
Source : Cannes press SHORTLIST
« If you don’t preserve nature by switching off
your computer, who will? »
Agency : Publicis Conseil Paris (France)
LESS ORIGINAL :
CELG Energy savings – 12/2012
Source : CCSP Brazil
« They would if they could »
« save the planet »
Agency : AMP (Brazil)

Drive me to Joe La Pompe / En voiture pour Joe La Pompe!

smarterway2011a ht_newspaper_ad_aotw
smarterway2011b ht_sleep_ad_aotw
THE ORIGINAL?
Swedish Rail SJ – 2011
« A smarter way to travel »
Source : Adsoftheworld, EPICA Awards GOLD
Agency : King Stockholm (Sweden)
LESS ORIGINAL
Halifax Bus Metro Transit – 2013
« Do it on the bus »
Source : Adsoftheworld
Agency : Acart Com Ottawa (Canada)

Shit Happens! / Aux chiottes l’originalité?

doublewc2008 doublewc2013
THE ORIGINAL?
Kiwi Kleen toilet cleaner – 2008
« Because you never know who else
has been sitting there »
Source : Adsoftheworld, Cannes Archive
Agency : Grey (Hong Kong)
LESS ORIGINAL
Hygienex – 2013
(disposable paper toilet seat cover)
« Safe yourself from bad ass »
Source : Adsoftheworld
Agency : Grey (Indonesia)

Chicken Origami / J’en connais qui ne se sont pas pliés en quatre

chicken1 chicken2012
THE ORIGINAL?
Whiskas Chicken – 2007
Source : Cannes Archive Online
Agency : TBWA London (UK)
LESS ORIGINAL
Mc Donald’s Chicken Burger – 12/2012
Source : Adsoftheworld
Agency : DDB Helsinki (Finland)

Copycat Express / Une idée qui a laissée des traces?

fastburger2007 fastburger2013
THE ORIGINAL?
Bob’s Burger « quickly delivered » – 2007
Source : Cannes Archive
Agency : NBS Rio de Janeiro (Brazil)
LESS ORIGINAL
Simply Burger Delivery Express – 2013
Source : Adsoftheworld
Agency : Ogilvy & Mather Bogota (Colombia)

Knocked out by the similarity / Une ressemblance assez frappante!

sportsbra2007 sportsbra2013
THE ORIGINAL?
Running Free (running stores) – 2007
« Support bras, now available »
Source : Coloribus
Agency : DDB Toronto (Canada)
LESS ORIGINAL
Nod & Wink  – 2013
« Need a sports bra? »
Source : LaReclame
Agency : Cogent Elliott, Birmingham (UK)

Time to take a step back? / Un petit manque de recul?

illusionpoints2010 illusionpoints2013
THE ORIGINAL?
Le Point Magazine – 2010
«In order to decode the news, it’s better to take
some distance…»
Source : Adsoftheworld
Agency : Réflexion Faite (France)
LESS ORIGINAL
The Economist Magazine  – 2013
«Take a step back»
You can only read the message when you step back
Source : Paper-Plane
Agency : CLM/BBDO Paris (France)

Top of mind idea? / De quoi en avoir par dessus la tête?

shoeshair2008 shoeshair2013
THE ORIGINAL?
Alto Palermo Shopping Mall – 2008
« Just what you’re looking for »
Source : Cannes Lions Archive
Agency : Young & Rubicam Buenos Aires (Argentina)
LESS ORIGINAL
iFaba Shoes – 2013
« Any shape that goes through my head »
Source : Adsoftheworld
Agency : Miacomunicazione, Milano (Italy)

Fresh ingredients but outdated idea / Mamma Mia!

italia2009b italia2013
THE ORIGINAL?
Sydney Food Festival – 2009
Source : Cannes Archive
Agency : Whybin \TBWA (Australia)
LESS ORIGINAL
International Sanborns Gourmet Festival – 2013
Source : Adsoftheworld
Agency : Grey Dot (Mexico)

Nothing new under the sun? / Rien de nouveau sous le soleil?

soleil2007 soleil2013
THE ORIGINAL?
EDF – 2007
Source : Cannes Archive
Agency : Euro RSCG C&O (France)
LESS ORIGINAL
Club Med – 2013
Source : Le Pubard
Agency : Saatchi & Saatchi Duke (France)

Smoking Hot Copycat / Un coup fumant?

chopsticks2005BBDOvienna chopsticks2006DDBdallas chopsticks2013bigbangIstanbul
THE ORIGINAL?
Suzi Wan Hot Sauce – 2005
Source : Cannes Archive
Agency : BBDO (Austria)
LESS ORIGINAL
Tabasco hot sauce – 2006
Source : Cannes Archive
Agency : DDB Dallas (USA)
LESS ORIGINAL
Jong Hwa Restaurant « extra hot shrimps » – 2013
Source : Adsoftheworld
Agency : BigBang Istanbul (Turkey)

Creative burn out? / Un peu crammé comme idée?

nandos-extra-hot-peri-peri chili_1
THE ORIGINAL?
Nando’s Extra Hot PeriPeri – 2006
Source : Adsoftheworld
Agency : Percept Gulf (UAE)
LESS ORIGINAL
The Bohan Annual Chili Cookoff « You’ve been warned » – 2012
Source : Adsoftheworld
Agency : Bohan Nashville (USA)

Wake up! It’s already done / Réveillez-vous, c’est déjà fait!

moutons2010 moutons2011 moutons2013
THE ORIGINAL?
Mercedes Attention Assist – 2010
Source : Latin Spots,
Agency : El Laboratorio (Spain)
LESS ORIGINAL
1820 coffee – 2011
Source : Adsoftheworld
Agency : BBDO (Costa Rica)
LESS ORIGINAL
VW Fatique Detection System – 2013
Source : Adsoftheworld
Agency : Grey Tel Aviv (Israël)

Time to stop? / Il est peut-être temps de s’arrêter?

parrots2005w parrots2008w
THE ORIGINAL?
Toyota Hilux « Road is everywhere » – 2005
Source : Luerzer’s International Archive
Agency : Dentsu Bangkok (Thailand)
LESS ORIGINAL
Jeep – 2008
Source : Coloribus, Cannes Archive,
Agency : BBDO Mexico City (Mexico)

The dark side of advertising? / Un curieux face à face?

profil2009 profil2012 profil2013
THE ORIGINAL?
Guinness Beer – 2009
Source : I Believe in Adv
Agency : BBDO Shanghai (China)
LESS ORIGINAL
The girl with the dragon tattoo
Movie Poster project – 2012
Designer : Josh Swattridge
LESS ORIGINAL
Ecuadorian Red Cross – 2013
Source : Adsoftheworld
Agency : MC Cann Quito (Ecuador)