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| THE ORIGINAL? Raid insecticide – 2002 Source : Cannes Archive Agency : DraftFCB (Brazil) |
LESS ORIGINAL Esem Mat insecticide – 2013 Source : KristalElma Bronze Agency : TBWA Istanbul (Turkey) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
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| THE ORIGINAL? Nissan Micra “10.500 Euros – Mini Price” – 2005 Source : AdForum Creative Library Agency : TBWA\G1 (France) |
LESS ORIGINAL : Volkswagen Polo “ridiculously small prices” – 2009 Source : Adsoftheworld, Agency : Ogilvy Cape Town (South Africa) |
| Le prix de la Polo est peut-être ridicule, mais la reprise de cette idée archi connue l’est tout autant! (Un exemple paru dans le mag CBNews N°1010 du 20 Avril 2009) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
