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| THE ORIGINAL? Nike Malaysia – 2008 « Shirt on, fear off » Source : Coloribus, Cannes Archive Agency : Publicis (Malaysia) |
LESS ORIGINAL Sao Paulino – 2013 « Before anything else » Source : Behance Agency : Young & Rubicam (Brazil) |
LESS ORIGINAL Rademar – 2013 « Reveal your inner athlete » Source : Adsoftheworld Agency : Tabasco (Estonia) |
| THE ORIGINAL? Babolat Tennis Shoe : Propulse 2 Titanium – 2010 Source : YouTube, AdForum Agency : Nouveau Monde DDB (France) |
LESS ORIGINAL Nike Tennis Shoe : Free Trainer – 2013 Source : Nike YouTube Channel Agency : W+K (USA) |
| THE ORIGINAL? Sports Experts « jogging » – 2012 Source : Vimeo Agency : DentsuBos (Canada) |
LESS ORIGINAL Asics « Better your best » – 2013 Source : Adsoftheworld Agency : 180 Amsterdam (Netherlands) |
| THE ORIGINAL? Belgian Olympic Team – 2000 Source : Cannes Archive Online Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL AT&T Olympic Games Sponsorship – 2012 Source : Creativity Online Agency : BBDO New York (USA) |
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| THE ORIGINAL? Prince National Senior Championship – 2000 Source : Cannes Archive Online Agency : TBWA (Chile) |
LESS ORIGINAL Swedish Tennis Veterans Website – 2010 Source : Adsoftheworld, Agency : Volt (Sweden) |
| THE ORIGINAL? Pepsi GenerationNext “Kuerten vs Denilson” – 1999 Source : CulturePub , Cannes Lions Archive Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Nike Mercurial Vapor VIII “Nadal vs Ronaldo” – 2012 Source : YouTube Agency : Unknown (Please Help) |
| THE ORIGINAL? Leo’s Sports Club – 2003 Source : Culture Pub, Cannes Archive Online Agency : Xynias Wetzel Werbeagentur Munich (Germany) |
LESS ORIGINAL Orange Fitness Sports Club – 2012 Source : YouTube Agency : Unknown (Russia) |
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| THE ORIGINAL? ESPN Sports Radio / Student Work – 2011 Source : 2011 Annual Spring Show ADDY Award Winner, School : Academy of Art University (USA) |
LESS ORIGINAL Beijing Sports Radio – 2012 Source : Adsoftheworld Agency : Ogilvy & Mather Hong Kong (China) |
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| THE ORIGINAL? Open Seat Godo – Tennis Tournament – 2002 Source : Cannes Archive Online, Agency : Delvico Bates (Spain) |
LESS ORIGINAL : ESPN broadcasts “all the grand slam finals” – 2007 Source : Cannes Archive Online, Agency : Armando Testa Turin (Italy) |
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| THE ORIGINAL? Head Tennis Rackets – 1998 Claim : “Shoot to kill” Source : Cannes Archive Online, Agency : JWT Lisbon (Portugal) |
LESS ORIGINAL : Nintendo Star Tennis ‘99 – 2000 Claim : “Kill the game and your opponent” Source : Cannes Archive Online, Agency : Leo Burnett (Brazil) |
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| THE ORIGINAL? V Energy Drink – 2006 Claim : “Beware of speeding” Source : Cannes Archive Online, Agency : Saatchi & Saatchi (China) |
LESS ORIGINAL : Olympikus Running Shoes – 2010 Claim : “Hi Performance Technology” Source : Adsoftheworld, Agency : DCS Comunicações, Porto Alegre, (Brazil) |
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| THE ORIGINAL? Dooyoo Prices Comparator – “Inline-Skates” request – 2001 Source : New York Festivals Finalist Agency : Heimat (Germany) |
LESS ORIGINAL : Lazer Bicycle Helmets – 2009 Source : Adsoftheworld Agency : Duval Guillaume, Antwerp, (Belgium) |
| Des idées qui se reproduisent comme des lapins! Difficile de “trancher” en faveur de la copie ou de la coïncidence… |
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| THE ORIGINAL? Sponsor “Tired of starting defeated?” – 2008 Source : Adsoftheworld Agency : Concept Istanbul (Turkey) |
LESS ORIGINAL : Tennis Australia “Get an advantage” – 2009 Source : Adsoftheworld Agency : Mc Cann Melbourne (Australia) |
| – Pour voir encore deux autres annonces très semblables, cliquez-ici – To see an older post with 2 very identical ads : Click Here |
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| THE ORIGINAL? Ed Parker’s “Karate for children 3 years and older” – 2001 Source : Cannes Archive Online, Agency : JWT (Spain) |
LESS ORIGINAL :
Seibukan Karate School – 2007 |
| Double Impact! Se rendre compte qu’une idée existe déjà, pour un créatif, c’est mauvais pour l’égo. |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
