A serious lack of genius / Nom d’un chien!

dogeinstein2003 dogeinstein2013
Perdizes Kennel Dog Training – 2003
« You’ll think your dog’s a genius »
Source : Cannes SILVER LION,
Agency : Bates (Brazil)
Canine College Dog Training – 2013
« Where every dog’s a genius »
Source : Luerzer’s Archive
Agency : Proximity Minneapolis (USA)

The universal creative language / Un langage créatif universel?

arabic2005kolleRebbeHamburgShortlist arabic2013web
Inlingue Language School – 2005
Source : Cannes SHORTLIST
Agency : Kolle Rebbe (Germany)
Cambridge Institute, language school – 2013
« If you speak english, you can speak everything »
Agency : TBWA (Spain)

Double Expresso / C’est un peu fort de café

wificoffee2012Big CommunicationsUK wificoffee2012dotcaomSKslovakia
Free WiFi at Brucciani – 2012
Source : Adsoftheworld
Agency : Big Communications (United Kingdom)
Free WiFi Slovanet – 2013
Source : Unknown
Agency : DotCom (Slovakia)

Rusty Language / Même typo-logie créative

rusty2009 rusty2013wirzBBDOzurich
Brighton Language School – 2009
« Polish your rusty deutsch »
Agency : Voskhod, Yekaterinburg (Russia)
Small World Language School – 2013
« Brush up your english »
Agency : Wirz BBDO Zurich (Switzerland)

Copycat Delivery / Escher Payé?

escher2011 escher2013
Allied Pickfords Delivery Service – 2011
« Deliver the impossible »
Source : Cannes Archive
Agency : Ogilvy & Mather (Hong Kong)
DHL Express Delivery Service – 2013
« If you can make it, we can ship it »
Source : GoaFest 2013 GOLD WINNER
Agency : Proximity BBDO (India)

Digital car crashes / Une ressemblance accidentelle?

Click here to view the embedded video.

Click here to view the embedded video.

Auto Plus Delima Marsh Car Insurance (Banner) – 2009
Source : Ojo de Iberoamérica BRONZE via Tytpol Zeitung
Agency : Ogilvy & Mather (Colombia)
Bradesco Seguros Insurance Company (Mobile Ad) – 2012
Source : Cannes Mobile GOLD LION
Agency : Almap BBDO Sao Paulo (Brazil)

Kartik Iyer: Interview


Born in 1975 Chennai. Spent 8 years growing up in Africa. Returned to Chennai in 1985. Learnt to play the mridangam for 3 years. Acted in 27 full fledged theatre productions. Joined advertising in Dec 1995 as an intern. Did six years between Chennai Bangalore learning to be a copywriter. Worked in Y&R Dubai for 3 years from 2001-2004. Worked in Ogilvy Bangalore for 3 years. Started Happy in 2007 with Praveen Das. Love movies, music, design and pop art. Moonlight as a stand up comedian as The HigherIyer Show.

?Why are you into Advertising??
Cos it’s the only place you get to use your creative muscles with every medium that’s exists. I also get bored easily, so it helps to keep focusing on different brands with different needs. But I didn’t know any of this when I started my career. Actually I loved commercials and asked someone who ‘thought’ of them. Someone said the agency and I decided I would learn to be a copywriter. It took me 5 years to realize what I actually wanted to do was direct ad films. Hopefully I’ll get there some day.

?Did you attend school for fine art or design or Communications??
Did my bachelors in visual communications at Loyola College, Chennai (1993-1996)
Tell us about your recent work campaign??The most popular is the Flipkart – No kidding. No worries. – campaign. Am particularly proud of it cos it was good advertising packed with the perfect dash of creative punch. It was not only great fun working with kids on the campaign. It resulted in 800% growth for the clients business. Add to that, that it was rated among the top 5 recalled campaigns of 2011.

?Were there any particular role models for you when you grew up??
Walt Disney. Bill Cosby. Pink Floyd. Richard Pryor. Al Pacino. Quinten Tarantino. Steve Jobs.

?Who was the most influential personality on your career in Advertising?
Shahir Zag. He continues to influence me even today.

?Where do you get your inspiration from?
Music. Movies. Video Games. Typography. Fashion. Stand up comedy. Life.

Do you have any kind of a program to nurture and train young talent??
While we try to meet once in six months to work as a group and nuture team building, I don’t think we have a structured program to impart. We have a culture that we try to live by and people pick up from that.
?Tell us something about the ‘Happy’ Environment.
Its a high energy zone. Some people feel naturally drawn to this energy and tend to become part of it exuding their own into the environment. For some its over bearing, and they leave. We have people from very different backgrounds. The love for all things cool and awesome brings us together for sure. The power of appreciation, sigh.
?Tell us about your biggest challenge as the Creative Director of Happy…
Defining that role is the biggest challenge.
?Tell us about your 1st work as a creative director in the field of advertising.
The A R Rahman campaign for worldspace satellite radio, done at Ogilvy & Mather in 2006. Technically I was only ACD then, but I would say that was my first role as a CD from being there and seeing the campaign through from conception to release.
?Pick and tell us about one of all your past campaigns, your personal favourite…
The Flipkart – No kidding. No worries. campaign and the Lee Never Wasted bag design from the recent past.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad??
One can say unreasonable cost of print media has contributed to this. No budget for production – so headline and clipart (read as graphic elements). Add to this a large percentage of unimaginative people in our industry.
?Do you think brands who’s advertising wins awards, do well in the market??
For sure. The biggest ideas that win awards, in the biggest award shows are all real work. And that’s how they become the biggest brands.
?What advice do you have for aspiring creative professionals??
Only now you have the energy to work hard and party harder. Make sure you work hard, too.
?Who would you like to take out for dinner??
Add the-hottest-actress-in-your-head-name here. Hey we like the same girl. Awesome! High five.
What’s on your iPod?
All kinds of music.

Mac or PC?
Its like asking someone to choose between a bandra boy and Priyanka Chopra. But in this case – Mac.



















Creative crisis ? / Épargnez-nous ça !

moneywork2009 moneywork2012
BankMed – 2009
“Make your money work for you”
Source : Cannes Archive Online
Agency : Impact BBDO (Lebanon)
BT Invest btinvest.com  – 2012
“Let money work for you”
Source : Adsoftheworld
Agency : Wild Advertising and Marketing (Singapore)

Not so fast idea transfer / Transfert d’idée (pas si) rapide

casque2006 casque2010
Caja Espana / “Express Money Transfer” – 2006
Source : Cannes Archive Online,
Agency : The Farm CF Madrid (Spain)
FxPro Money Transfer – 2010
“In speed we trust”
Source : Adsoftheworld
Agency : Freeger, Moscow (Russia)
Dommage pour le client Russe qui a “casqué” pour une idée déjà existante…

Macintosh Classic / Pomme C, Pomme V

applefix2001 applefix2009
On Computing “Apple Repair-Service” – 2001
Source : Cannes BRONZE Lion,
Agency : Scholz & Friends Berlin (Germany)
MacHerman “Mac Repair Service” – 12/2008
Source : Adsoftheworld
Agency : New Message Amsterdam (Netherlands)
Même idée, même mise en page… une photocopie parfaite. Et dire que l’agence qui a “conçu” cette redite s’appelle “new message”…
1 people like this post.

What to do in case of theft? / Que faire en cas de vol?

stolen2001 stolen2009
Hollard Insurance
(fake classifieds ads page) – 2001
Agency : Net#Work BBDO (South Africa)
Arag Insurance (fake classifieds ads page) – 2009
Source : Adsoftheworld
Agency : Butter (Germany)
Que faire en cas de vol? demande l’annonce de droite… bonne question pour une idée volée. Appeler Joe la pompe?
1 people like this post.

Perfect Copies? / Opérations jumelées?

twins2008ddbdusseldorf twins2009leoburnettlisboa
UNI-Copycenter “twin promotion team” – 2008
Source : Cannes Archive Online,
Agency : DDB Dusseldorf (Germany)
Staples “Perfect Copies” : Twins with flyers – 2009
Source : Cannes Festival (2009 longlist),
Agency : Leo Burnett Lisboa (Portugal)
“perfect copies” ? Ils ne croyaient pas si bien dire!
1 people like this post.

Like it? 

Oops!…I Did It Again / Oups!… c’était déjà fait

oups2007 oups2009
DHL Courier Service – 2007
Source : Cannes Archive Online
Agency : Jung Von Matt (Germany)
Dash Courier Service – 2009
Source : Adsoftheworld
Agency : Marked for Trade, Charlotte (USA)
Comme le dirait Britney Spears…

Perfect Reflexion ? / Le reflet fidèle ?

cities2007 cities2008
Davivienda Bank “money transfer” – 2007
Claim : “Your international money transfer faster…”
Agency : Leo Burnett (Colombia)
Western Union “Transfer money in an instant” – 2008
Source : Cannes BRONZE LION
Agency : Saatchi & Saatchi (Vietnam)
Miroir mon beau miroir, dis moi laquelle de ces deux campagnes est la plus belle (et la plus originale?)

Hey, call a real creative / Une idée pas très à la page

The Yellow Pages – 2000
Source : Cannes Archive Online,
Agency : Grey Advertising (Denmark)
AT&T Yellow Pages – 2007
Source : Adsoftheworld,
Agency : IdeaCity Austin (USA)
Idea City : Une agence qui a un certain penchant pour l’imitation?

Cut & Copy / Couper Coller

Macacolandia Design Studio – 2006
Source : Cannes Press Shortlist
Agency : Fischer America Total (Brazil)
Animaster Animation School – 2008
Source : Adsoftheworld,
Agency : Reddifusion D Young & Rubicam (India)
Une telle similarité deux ans après… vous aussi ça vous la coupe?

Upside down flags / Pris en “flag”?

Western Union money transfer – 2005
“From Mali to Guinea”
Source : One Show Book 27
Agency : Publicis Mumbai (India)
DHL Express “No one delivers faster from Mali…to Guinea” – 2008
Source : Adsoftheworld
Agency : Jung Von Matt Hamburg (Germany)
Un “flag” similé en quelque sorte. En tout cas une nouveauté pas si renversante qu’elle n’en a l’air…

Free Trade Magazine Subscriptions [Ad]

Remember the five magazines you have never read? Here’s your chance.

I got (and, obviously, accepted) a review order on ReviewMe from a site called RevResponse. The site’s homepage makes the business idea sound somewhat complicated, but it isn’t: you, the blogger, get paid for having your readers subscribe to trade publications and white papers for free. Since these publications are trying to build their targeted circulation so that they can charge their advertisers more money, not everyone gets the free lunch — you need to qualify to subscribe. I don’t know how the qualification process works and hence how lucrative this affiliate model is for bloggers, but if everything works as advertised, why not.

But check out the range of publications the service offers. There is some interesting ad-related stuff: Brand Packaging, Successful Promotions, and even Crain’s Creativity. You can also try to subscribe to magazines that sound very cool but that you would probably never buy without a good excuse:

  • Church Production (about “church’s use of audio, video and lighting equipment”)
  • Church Solutions (“sophisticated, insightful articles on construction, design, staff management”)
  • Meatingplace (“written and edited for red meat processors”)
  • Cranes Today (“serves the whole of the Crane Industry”)
  • Wraps (“inspiring the vehicle and building wrap professional”)

To sum up, a win-win all around: bloggers get money, readers get magazines, and magazines get larger mailing lists. To make everything work, RevResponse offers a nice variety of promo tools that range from banners and widgets to blog-branded landing pages. See a sample widget below:

Virtual Personal Space, Spam Museum, Fictional Fiction, Wait Times, iPhone Usability

As usual, too many open browser tabs with interesting stories that don’t deserve to languish in the del.icio.us obscurity:

Anti-social bot invades Second Lifers’ personal space (Nov 2007)
“A software bot that masquerades as an ill-mannered human user within the popular virtual world Second Life is being used by UK researchers to investigate the psychology of its inhabitants. The bot starts a conversation with human users and deliberately invades their personal space to see how they will react.”

A trip down spam memory lane
Commemorating spam’s 30th anniversary, New Scientist rounds up a bunch of interesting links, such as this archive that’s been aggregating spam for the past 10 years.

NY Times on fictional fiction:
“‘Charm’ was released in the fictional small town of Pine Valley, Pa., as part of the [ABC’s soap “All My Children”] story line. […] It has sold more than 100,000 copies and made its debut in February at No. 13 on the New York Times best-seller list.”

The Psychology of Waiting Lines (1985):

  • Uncertain waits are longer than known, finite waits.
  • Occupied time feels shorter than unoccupied time.
  • People want to get started
  • Unfair waits are longer than equitable waits
  • Unexplained waits are longer than explained waits
  • The wore valuable the service, the longer the customer will wait
  • Solo waits feel longer than group waits

iPhone Usability Evaluation Report:

“One feature of the popup keyboard on the iPhone is the drag and lift feature which is said to reduce errors. Unfortunately not one user discovered this feature.”

Campaign Monitor is built for designers who can create great looking emails for themselves and their clients, but need software to send each campaign, track the results and manage their subscribers.

How to Select an SEO Company? Part 2

Kent Lewis from Anvil Media responds to an earlier post about selecting an SEO company:

“I love questions like this, as infrequent as they are these days. Do PR agencies asked to get paid by the column inches of ink? Do ad agencies get paid based on resulting sales? Why should SEM firms have to work against a different standard?

Any good SEM professional is a marketer first and foremost. Unfortunately, like many other forms of marketing, we are limited by the client or company’s infrastructure, as well as outside influences like competition and search engine algorithms.

Assuming we could work in a vacuum, with complete control over product, service, placement and the entire sales process, I might entertain the idea of pay-for-performance. That has never been possible in my situation.

That said, there are ways to evaluate a good SEM or SEO vendor, but I encourage you not to start by looking at rankings. Look at reputation and results, with sites like SEMCompare.com. Look at the visibility of clients, case studies and testimonials.

I’ve outlined ways to evluate an SEM vendor in this article in the Resources section of our site.”