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| THE ORIGINAL? Double Swiss Fresh / Quick Restaurants – 2002 Source : Cannes Archive Online, Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Hiltl Vegetarian Restaurant – 2012 Source : Adsoftheworld Agency : Ruf Lanz Zurich (Switzerland) |
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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
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| THE ORIGINAL? International Vegetarian Day – 2005 Agency : Scholz & Friends (Poland) |
LESS ORIGINAL : Fry’s Vegetarian : “Vegetarian meat alternatives”- 2009 Source : Adsoftheworld Agency : Volcano (South Africa) |
| La différence entre ces deux morceaux de création n’est pas très tranchée… Vous pourrez découvrir une idée quasi similaire (mais un peu mieux encore) qui a été primée à Cannes en 2006 en cliquant-ici. |
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